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Copy This Facebook Ads Strategy, It'll Blow Up Your Brand

#Social Media Marketing
2025-09-01 22:289 min read

Content Introduction

This video presents a high-performing strategy for scaling a business significantly within a quarter. The speaker outlines a step-by-step process detailing how to implement a specific framework to achieve remarkable growth, illustrated by real results from a brand that increased its sales by over 400% in just 90 days. Key strategies include looking at the brand's Shopify dashboard, leveraging targeted ad campaigns, and focusing on acquiring new customers rather than existing ones. The video emphasizes the importance of consistent adaptation of ads based on their performance and highlights effective scaling techniques, backed by metrics from real campaigns. The objective is to guide e-commerce brand owners to maximize their advertising efforts for substantial returns on investment.

Key Information

  • The video discusses a highly effective strategy for scaling a business significantly within one quarter.
  • An exact, step-by-step process is shared on how to develop and implement this framework into a brand.
  • The brand featured in the example grew by over 400% in just 90 days, with 440% growth noted in the last quarter.
  • Gross sales increased by 377%, while total orders were up 368%, demonstrating impressive performance metrics.
  • The strategy involved focusing on new customer acquisition, rather than existing customer retention, utilizing targeted ad campaigns.
  • The video emphasizes the importance of developing effective ad creatives and iterative improvements to enhance ad performance.
  • The core advice given is to aggressively increase ad spend when positive results are observed, and to ensure the campaign focuses solely on top-performing ads.
  • The video's call to action includes encouraging viewers to consider using professional assistance for ad management to optimize their campaigns.

Timeline Analysis

Content Keywords

Business Scaling Strategy

The speaker shares a high-performing strategy to scale a business significantly within a short timeframe, specifically over 90 days. The video outlines a step-by-step framework and how to implement it into a brand, showcasing real results from a brand that achieved over 400% growth.

Shopify Dashboard Insights

Insights on a Shopify dashboard reveal that the brand grew by 440% with significant increases in gross sales and orders, coupled with a strategy focusing on acquiring new customers rather than optimizing for returning customer rates.

Prospecting Campaign

A prospecting campaign is established with a focus on new customer acquisition. Exclusion techniques are employed to avoid targeting existing customers, allowing for the effective performance of new ads.

Ad Performance Optimization

The process of analyzing ad performance involves identifying top-performing ads based on various metrics to optimize and scale campaigns. Regular adjustments and iterations based on performance data are emphasized.

Iterative Testing of Ads

The speaker discusses the importance of iterating and testing different ad variations and messaging, while maintaining focus on top-performing ads and performing necessary changes to improve overall campaign performance.

Creative Iteration Strategies

Strategies are presented for creating effective iterations of ads, such as changing characters or visuals, and iterating systematically to identify what elements drive success and ROI.

Call to Action

The speaker encourages the audience to engage by booking a consultation to enhance their ad strategies and effectively scale their businesses.

Related questions&answers

What is the highest performing strategy mentioned?

The single highest performing strategy used to scale a business significantly in just one quarter.

How much growth did the brand experience in 90 days?

The brand grew by over 400% in just 90 days.

What was the initial gross sales increase?

Their gross sales were up 377%.

How many campaigns were used to achieve the growth?

Only two campaigns were used to achieve the growth.

What was the returning customer rate?

Their returning customer rate was actually down due to a higher influx of new customers.

What is the recommended first step in the process?

The first step is to create a prospecting CBO campaign.

What is essential to focus on in the scaling campaign?

Focus on nurturing the scale campaign strictly with top performing ads.

How should iterations of ads be handled?

One core element of the ad should be changed at a time to analyze the impact.

What should be excluded from the audience settings?

Existing customers and engaged audiences should be excluded to focus on new customer acquisition.

How often should the graduation process occur?

The graduation process should happen every two weeks.

What is the target return on ad spend mentioned?

The target return on ad spend is stated to be 1.6 or higher.

What key advice is given for scaling?

When the performance is good, one should get aggressive and double down on ad spending.

What was the notable outcome of the scaling campaign?

The scaling campaign resulted in a 400% increase in total business revenue.

How should high-performing ads be utilized?

High-performing ads should be used for iterations and tested for further scaling opportunities.

What is the impact of adding too many unproven ads quickly?

Adding too many unproven ads quickly can misinform the algorithm and negatively affect the campaign.

What should one do to identify the best ads?

Sort the ads by amount spent and identify those that have the best cost per purchase or return on ad spend.

What final advice is given regarding ad management?

Brands should ensure their ads are targeting new customers and not just relying on existing ones.

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