EN

ChatGPT Can't See Your Website (And You're Losing Traffic)

#AI Tools
2025-10-27 17:2511 min read

Content Introduction
Ask Questions

The video discusses how Google has altered the rules of SEO, causing many SEO tools to remain outdated. It highlights the effectiveness of the SEMrush AI toolkit, which accurately tracks brand visibility and the significant gap traditional SEO tactics leave in capturing traffic. The speaker emphasizes the importance of adapting to AI-driven platforms like ChatGPT and Google AI, explaining how to identify lost traffic, analyze competitor visibility, and optimize content to improve search performance. They stress the necessity of using real-time data to make strategic decisions, underscoring SEMrush's role in enabling businesses to remain competitive. The presentation also covers specific features of the SEMrush toolkit that assist users in gaining insights and actionable data for optimizing their SEO strategies.

Key Information

  • Google has changed the rules again, yet most SEO tools continue to operate under old frameworks.
  • SEMrush's AI toolkit is highlighted as the only platform that effectively tracks brand visibility.
  • The video aims to explain why traditional SEO tactics are missing out on significant search traffic that AI platforms capture.
  • It discusses how to find keywords where competitors rank but you don't, track your brand's visibility using AI, and leverage tools that drive revenue for small businesses.
  • With the rise of AI, it's essential for brands to be visible in AI responses, to avoid losing a slice of potential buyers.
  • SEMrush offers visibility tools that track how often a domain appears in AI-generated responses from platforms like ChatGPT and Google AI.
  • The visibility overview in SEMrush is positioned as a command center, providing insights on page citations and mentions.
  • Traditional Google SEO remains vital despite the recent trend toward AI, with SEMrush being positioned as an industry standard for many years.
  • The video shares an experience showcasing how adjustments based on data-driven insights resulted in increased site traffic.
  • Key strategies for improving brand visibility in AI answers include auditing content for readability, optimizing for structured formatting, and building citations.
  • The SEMrush toolkit also allows users to track both AI mentions and traditional keyword rankings simultaneously, streamlining the workflow.

Timeline Analysis

Content Keywords

Google SEO

Google is continuously changing the rules of SEO, and many tools are still following old practices. The speaker emphasizes the importance of adapting to new SEO techniques to track brand visibility effectively.

SEMrush AI Toolkit

The speaker highlights SEMrush's AI toolkit, claiming it as the only platform that tracks brand visibility accurately and provides valuable insights on how to compete against others in the AI and SEO landscape.

traditional SEO tactics

Traditional SEO tactics miss out on a significant portion of search traffic that AI platforms capture. The discussion includes how to uncover keywords competitors rank for but you don't.

AI search visibility

The video covers the importance of visibility in AI searches, showcasing tools like SEMrush that help track and optimize brand mentions in AI responses.

Competitor analysis

The speaker provides insights on how to conduct a competitor analysis using SEMrush, identifying keywords with high search volume and low competition to enhance SEO strategies.

content optimization

A three-step approach to performing content optimization is discussed, focusing on auditing content for AI readability, optimizing for structured formatting, and building citations on high-authority sites.

SEO Pro Toolkit

The SEO Pro Toolkit is introduced as a traditional SEO powerhouse with a free trial available, emphasizing competitor research and keyword optimization functionality.

AI SEO Toolkit

Separate from the SEO Pro Toolkit, the AI SEO Toolkit provides advanced tools for tracking brand visibility and keyword rankings, focusing on optimizing the presence in AI-driven searches.

visibility gap

The concept of visibility gaps is examined, demonstrating the necessity for brands to understand their position in AI search results compared to competitors.

Related questions&answers

What SEO tools does Seamrush offer?

Seamrush offers an AI toolkit and traditional SEO toolkit that helps track brand visibility, keywords, and competitors.

How does AI affect search traffic?

AI platforms are missing key metrics in traditional SEO that can result in lost search traffic. Traditional tactics may miss up to 40% of this traffic.

What are some features of the Seamrush SEO toolkit?

Key features include competitor research, keyword tracking, personal keyword difficulty analysis, and on-page optimization tools.

Is there a free trial available for Seamrush?

Yes, there is a 14-day free trial available for the traditional SEO Pro Toolkit, but the AI SEO toolkit does not offer a trial.

How can I track my brand's visibility?

You can track your brand's visibility through Seamrush's AI visibility tool, which shows how often your brand is mentioned in AI responses.

What is personal keyword difficulty?

Personal keyword difficulty is an analysis provided by Seamrush that calculates the difficulty of ranking for specific keywords based on your domain's existing authority.

What is the pricing structure for Seamrush?

The traditional SEO toolkit has a 14-day free trial, after which pricing depends on your needs. The AI SEO toolkit costs $99 per month per domain.

How do I optimize my content for AI?

To optimize for AI, audit your content for AI readability, optimize for structured formatting, and build citations on high authority sites.

How do I spy on competitors using Seamrush?

By entering a competitor's domain into Seamrush, you can access their top organic keywords, analytical traffic estimates, and backlinks.

More video recommendations

Share to: