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Channel Insights Sharing Setting, Product Tags, 10-Year Channel Memberships Badges, and MORE!

#Social Media Marketing
2025-07-22 18:269 min read

Content Introduction

In this week's episode of Creator Insider, Lauren introduces new features for YouTube creators, including a setting that allows eligible creators to share audience insights with advertisers and brands. This feature aims to enhance discoverability and monetization opportunities while maintaining data control and transparency. It also outlines new creator partnership hubs, extended loyalty badges for long-term members, and guidelines for the YouTube shopping affiliate program to ensure compliance and enhance viewer experience. Additionally, a new filter will assist creators in identifying non-compliant product tags. The video concludes with a brief mention of a usability improvement with a pull-to-refresh feature on the channel page.

Key Information

  • Lauren, a program manager and producer at YouTube, introduces a new setting in Studio that allows eligible creators in the YouTube Partner Program to share insights with advertisers and brands.
  • The insights include aggregated channel and audience data such as subscribers, views, likes, and audience demographics.
  • This setting aims to streamline data sharing to enhance creator discoverability and monetization opportunities while maintaining data control and transparency.
  • Google approved tools like Google Ads Insights Finder and Google Merchant Center will provide advertisers with additional information to improve their confidence in choosing creators for campaigns.
  • Creators are encouraged to opt into the new channel insight sharing feature to maximize collaboration opportunities and potential revenue.
  • YouTube is also launching a new creator partnership hub for advertisers to connect with creators effectively.
  • Channel memberships are being extended with loyalty badges for 10 years to reflect longer creator tenure.
  • A new pull-to-refresh feature will allow creators to update their content more easily on their channel page.

Timeline Analysis

Content Keywords

Creator Insider

A weekly news segment hosted by Lauren, a program manager at YouTube, focused on updates and insights relevant to creators.

YouTube Studio Settings

Introduction of a new feature in YouTube Studio allowing eligible creators to share aggregated insights with advertisers and brands including subscriber counts and audience demographics.

Data Sharing

The new channel insight sharing setting aims to enhance creator discoverability and monetize opportunities while maintaining data control and transparency.

Google Tools

Google approved tools like Google Ads Insights and Google Merchant Center will be used to provide advertisers with more information about creators for better collaboration opportunities.

Shopping Affiliate Program

Guidelines implemented for creators in the shopping affiliate program to ensure accurate product tags, improving viewership and compliance.

Channel Memberships

Extension of loyalty badges for channel memberships to accommodate creators reaching 10 years of tenure, recognizing their commitment.

Pull to Refresh Feature

New feature allowing creators to refresh the channel page easily to ensure content is up to date without the need to navigate away from the page.

Related questions&answers

What is the new setting introduced in YouTube Studio?

It's a setting under advanced settings that allows eligible creators in the YouTube Partner Program to share insights with advertisers, brands, and third-party platforms.

What kind of insights can creators share?

Creators can share aggregated channel and audience insights such as the number of subscribers, views, likes, comments, and audience breakdown including gender, geographies, and age ranges.

Is the data sharing setting enabled by default?

No, the setting is off by default, and creators have full control to turn it on or off at any time.

Why is this data sharing important?

It helps streamline data sharing across Google's tools to enhance creator discoverability and expand monetization opportunities while maintaining data control and transparency.

What are the consequences for non-compliance with product tag guidelines?

Tags that frequently violate YouTube's guidelines may stop serving, and creators will receive notifications leading to the potential revocation of their access to the affiliate program.

What is the new feature for channel memberships?

YouTube is extending channel memberships loyalty badges to support 10 years of member tenure, allowing creators to upload badges for years 6 through 10.

How will the 'pull to refresh' feature work?

The feature allows creators to refresh content on the channel page by pulling down, rather than needing to exit the page entirely.

What is the purpose of the new creator partnership hub?

The hub is designed for advertisers to more effectively find and connect with creators to partner with.

How can creators opt in to share their channel insights?

To begin sharing insights, creators simply navigate to their channel's advanced settings in YouTube Studio and opt in.

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