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Watch Me Build A $1 Million Ad Campaign in 7 mins (3:2:2 Method)

#Online Advertising
2025-09-03 09:589 min read

Content Introduction

In this video, Charlie introduces the 322 method for building Facebook ads from scratch. He provides a live demonstration within his Disruptor School ad account, outlining the steps involved in creating effective video ads. The tutorial emphasizes the importance of creating multiple creatives and text options while leveraging Facebook's machine learning capabilities for optimal targeting and ad performance. Charlie discusses strategies for improving campaign efficiency and emphasizes the value of broad targeting to reach quality audiences. He also mentions the absence of ad descriptions to streamline the ad process and drive better engagement. Viewers are encouraged to subscribe for more insights and resources related to Facebook advertising.

Key Information

  • The speaker introduces the 322 method and aims to demonstrate building it in a live ad account.
  • The plan is to create video ads that offer a free download to a blueprint for Facebook ads.
  • The objective is to make advertising easy, stable, and scalable without worrying about false promises from ad agencies.
  • The session involves building from scratch with three creatives, two primary texts, and two headlines.
  • AI tools are used to enhance ad copy based on Google search volume and engagement metrics.
  • Dynamic creatives will be leveraged to utilize Facebook's machine learning for optimal ad performance.
  • The importance of broad targeting to maximize audience reach and ad efficiency is emphasized.
  • Results are measured not by individual adset metrics but by the overall impact on the campaign's success and business goals.
  • The speaker encourages community participation and offers insights into a Facebook Ads MBA program.

Timeline Analysis

Content Keywords

322 Method

The 322 method is a strategy for building ads effectively in live ad accounts. Charlie provides a live demonstration on creating ads from scratch, specifically focusing on video ads.

Facebook Ads

The video covers how to create video ads aimed at acquiring downloads for a blueprint related to Facebook ads, emphasizing ease, stability, and scalability.

Dynamic Creatives

Dynamic creatives are mentioned as a way to enhance ad effectiveness, allowing for the use of AI and machine learning to optimize performance and targeting.

Ad Targeting

The approach to targeting discussed emphasizes broad targeting options, avoiding excessive restrictions that may limit potential reach, and allowing Facebook's algorithms to work effectively.

Live Ad Account Demonstration

Charlie's demonstration shows step-by-step processes for setting up ad campaigns, including selecting videos, adding headlines, and uploading content.

Free Ebook Giveaway

An offer for a free ebook related to Facebook ads is highlighted, encouraging viewers to participate and learn more from the provided resources.

Ad Performance Measurement

It's emphasized that the success of the ads should be measured based on their impact on the overall campaign rather than isolated metrics.

AI in Ads

The integration of AI for optimizing ad campaigns, improving engagement, and focusing on user experience through machine learning techniques is a key point.

Video Ads Creation

The video discusses how to create video ads leveraging personal content and strategies derived from the 322 method, focusing on the importance of creativity and execution.

Related questions&answers

What is the 322 method?

The 322 method is a strategy that involves using three creatives, two primary texts, and two headlines to build effective ads.

How do I build ads using the 322 method?

You can build ads using the 322 method by starting with a live ad account, adding your creatives, primary texts, and headlines, and letting Facebook's machine learning optimize your campaign.

What do I need to get started with the 322 method?

To get started, you will need a live ad account, the creatives, primary texts, and headlines to set up your ads.

Can I use AI in the ad creation process?

Yes, AI can be used to help generate ad copy based on video transcriptions, Google search volume, and Facebook engagement rates.

What kind of targeting should I use for my ads?

For the 322 method, broad targeting is recommended without manual placements, to allow Facebook to utilize its tools and algorithms effectively.

How do I measure the success of my ads?

Success is measured by the impact of the ad campaign as a whole rather than by the metrics of individual ad sets.

Is there a way to get more information on Facebook ads?

Yes, you can check the description of the video for links to free resources and programs related to Facebook ads.

Can I get personal help with my Facebook ads?

Yes, you can enroll in a program to have one-on-one calls for personalized guidance on your ad account and campaigns.

What is the benefit of using dynamic creatives?

Dynamic creatives allow you to leverage AI and machine learning to optimize your ads for better results and user experiences.

What tools should I use in my Facebook ads?

Use Facebook's dynamic creative tools for the best targeting and user experience, allowing the system to deliver high-quality leads at a lower cost.

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