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Brutally Honest Advice About LinkedIn Growth in 19 Mins

#Social Media Marketing
2025-10-17 17:5314 min read

Content Introduction
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In this video, the speaker shares their transformation on LinkedIn over seven years, detailing how they initially struggled with content strategy but eventually built a significant following of 40,000 and a successful agency. They offer 20 honest truths about LinkedIn growth, emphasizing that the goal is not to seek clout but to attract genuine customers. The video highlights the importance of consistency, engaging content, and clever use of media. The speaker encourages creators to lean into their personality, avoid overly polished content, and focus on hooks to draw in audiences. Additionally, they stress that using AI should enhance, not replace, personal content creation. Throughout the video, they advocate for embracing repetition, being polarizing, and strategically leveraging trending topics to build trust and credibility, ultimately providing a comprehensive guide for founders and marketers aiming to excel on LinkedIn.

Key Information

  • The speaker shares their journey of learning how to use LinkedIn over seven years, transitioning from making mistakes to successfully building a large following and a profitable business.
  • They emphasize that growth on LinkedIn is not about becoming an influencer but about gaining customers and driving revenue.
  • The speaker outlines 20 truths about LinkedIn growth, including the importance of consistency in posting and the necessity of targeting customers instead of just seeking clout.
  • They stress that commitments, such as posting regularly for at least six months, are essential for building an audience.
  • Key advice includes designing burnout-proof systems for content creation, understanding the platform's dynamics, and creating engaging, relatable hooks in posts.
  • The speaker also highlights the importance of authenticity in content writing and the need to balance between professionalism and a personal touch.
  • They discourage overly corporate tones in content and advise to focus on a specific message to create engagement.
  • Lastly, the speaker encourages leveraging the news cycle for content ideas and being open about financial metrics to build resonance with the audience.

Timeline Analysis

Content Keywords

LinkedIn Growth

The speaker shares their journey starting on LinkedIn and how they initially struggled, learning valuable lessons from mistakes that led to building a 40,000 follower base and a successful agency generating seven figures in revenue. The agency has helped over 100 founders scale their presence on LinkedIn.

Brutally Honest Truths

The content lists 20 brutally honest truths about LinkedIn growth that challenge common myths, emphasizing the importance of chasing customers instead of popularity, being consistent, and focusing on engaging content over superficial metrics.

Customer Focus

The primary goal of using LinkedIn is to attract customers and generate revenue rather than becoming an influencer. Founders are encouraged to prioritize strategies that create real business value.

Commitment to Posting

Founders are advised to commit to regular posting for at least six months. Consistency in content sharing is essential for building an audience and generating meaningful engagement.

Content Creation Systems

The importance of designing burnout-proof systems to sustain content creation is highlighted, along with tips for maintaining energy and creativity over time.

Authenticity

Advice focuses on writing authentically, avoiding overly sanitized corporate language to maintain relatability and engage audiences more effectively.

Hooking Audiences

The quality of a post's hook significantly impacts its success. Strong, polarizing hooks encourage audience interaction and are crucial for gaining visibility on platforms like LinkedIn.

Building in Public

While building in public is often praised, it's noted that this strategy is only effective for founders with a specific audience and may not work for everyone.

Media and Imagery

The treatment of media and imagery is essential. Content creators are encouraged to think of visual media as hooks and use personal photos to create a relatable and appealing brand image.

Engagement Metrics

The speaker discusses the importance of monitoring saves and engagements on LinkedIn, emphasizing that savable content is crucial for strategy.

Related questions&answers

What is the main goal of growing a presence on LinkedIn?

The main goal is to get customers and make money, not to become an influencer.

How long should you commit to posting content on LinkedIn?

You should commit to posting for at least 6 months, and ideally, a year for consistent growth.

What should you do if you cannot post for 6 months?

If you cannot commit to at least 6 months of posting, you may not deserve an audience on LinkedIn.

What is the importance of understanding the game you're playing on LinkedIn?

Understanding the game informs your strategy and helps avoid headaches and heartaches.

What is one significant mistake founders make when building an audience on LinkedIn?

Many founders mistakenly expect rapid growth without consistent effort in content creation.

How can one create a burnout-proof content creation system?

Design systems that allow for consistent output without overwhelming the creator.

Why is it important not to resent audience-building activities?

If you resent building an audience, you'll never truly engage with it, which can hinder your success.

What can help drive engagement on LinkedIn content?

Including compelling hooks and being polarizing can increase engagement.

What is a common misconception about content on LinkedIn?

Many believe LinkedIn is only a text-based platform, but images and media also play a crucial role in engagement.

What kind of content performs well on LinkedIn?

Content that is personal, authentic, and resonates with the audience tends to perform best.

What strategy can help content go viral on LinkedIn?

Leverage timely news cycles by tying your content to current events or popular discussions.

How does credibility affect content performance on LinkedIn?

Credibility acts as a performance multiplier, making content more effective when shared by trusted individuals.

Should content writers read books?

It is generally advisable to hire content writers who read, as it can enhance their writing quality and insight.

What is the relationship between hooks and post performance?

Hooks that are compelling are vital as they determine whether audience members will engage with the rest of the content.

How can you effectively use AI in content creation?

AI should be used for research and editing but not as the sole drafter of content.

What is a crucial element in the writing style for LinkedIn?

The writing should feel authentic and reflect the writer's true personality.

What should you do if a particular piece of content performs poorly?

Accept that not every post will hit; analyze analytics over a week rather than obsessing over single posts.

Why is repetition important in content creation?

Repetition can reinforce ideas and messages, making them more memorable for the audience.

What should content creators think about when posting to LinkedIn?

They should treat their posts as intentional efforts, knowing that not all content will attract attention.

How do images impact content engagement on LinkedIn?

Using relevant images can act as visual hooks that enhance engagement and increase visibility.

What mistake do content creators often make with their tonal approach?

Creators may sterilize their content to make it safe, which often leads to less engagement.

What is key to maintaining a strong presence on LinkedIn?

Consistency in posting and ensuring that the content remains engaging and authentic.

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