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BOF Display Campaign: The Ultimate Guide to Winning with Google Ads

#Social Media Marketing
2025-12-19 14:418 min read

Content Introduction
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In this video, the presenter guides viewers on how to build a display retargeting campaign from scratch. The process begins with segmenting campaigns based on different funnel stages: top, middle, and bottom. The video highlights the decision to replace previous performance Max campaigns with standard retargeting display strategies. Viewers learn to create campaigns without guidance, select appropriate settings, and optimize conversions. The presenter demonstrates how to set a budget and bidding strategy to maximize clicks. Additionally, the video touches on utilizing existing HubSpot lists for ad targeting. It culminates in ad creation, where placeholder images are used initially, and details about setting up ad copies and descriptions are provided. Ultimately, the campaign is checked for errors and published, illustrating the entire setup process for a bottom-of-funnel display retargeting campaign aimed at increasing engagement and conversions.

Key Information

  • The video demonstrates how to build a display retargeting campaign from scratch.
  • Campaigns are segmented by top, middle, and bottom of the funnel.
  • The presenter decided to replace performance Max campaigns with standard retargeting display campaigns.
  • The setup involves creating a campaign without guidance and selecting display settings.
  • The campaign will target individuals based on a specific website.
  • A budget of $30 a day is set for the campaign, and bidding is adjusted to maximize clicks.
  • The target audience is English speakers in the United States.
  • A list for retargeting has already been set up, and placeholders will be used for creatives.
  • Ad copy and creatives are finalized without using videos, and all required fields are completed before publishing the campaign.

Timeline Analysis

Content Keywords

Display Retargeting Campaign

In this video, the process of building a display retargeting campaign from scratch is demonstrated. The speaker discusses segmenting campaigns by top, middle, and bottom of the funnel, replacing performance Max campaigns with standard retargeting display campaigns, and the overall settings and strategies utilized.

Campaign Settings

The video explains how to set up campaign settings, including choosing a campaign type and ad behaviors such as guiding brand awareness and reach. The speaker prefers starting without guidance for better customization.

Targeting Audience

Details are given on targeting specific audiences, particularly to send ads to English speakers in the United States, and adjusting the campaign budget accordingly.

Ad Creation Process

The tutorial covers the ad creation process, utilizing preset ad copy, revising creatives, and using placeholders for images. It emphasizes structuring ads with various headlines and descriptions.

Campaign Launch

The final steps include checking the campaign for errors and ultimately publishing it. The completed bottom-of-funnel display retargeting campaign is shown as live.

Related questions&answers

What is the focus of today's video?

Today's video focuses on how to build out a display retargeting campaign from scratch.

How are the campaigns categorized in the tutorial?

The campaigns are segmented by top of funnel, middle of funnel, and bottom of funnel.

What kind of campaigns are being replaced?

Performance Max campaigns are being replaced with standard retargeting display campaigns.

What is the budget for the display campaign discussed?

The budget for the display campaign is set to $30 a day.

What bidding strategy is used for the display campaign?

The bidding strategy for the display campaign is set to maximize clicks.

What is done during the ad creation process?

During the ad creation process, temporary ads are placed as placeholders, and the necessary ad copy and headlines are filled out.

What does the tutorial say about the campaign approval process?

Google checks for any errors in the campaign before it is published.

What types of ads are being used in the display campaign?

The display campaign is currently using placeholder images as creatives.

What is the provided list in the tutorial used for?

The list in the tutorial is used for selecting the audience for the display retargeting campaign.

How are the ad descriptions structured in the campaign?

All five descriptions filled out in the campaign have 90 characters.

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