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Best Time to Post on Social Media in 2025 (Backed by Data)

#Social Media Marketing
2025-09-02 15:268 min read

Content Introduction

The video discusses the best times to post on various social media platforms to maximize engagement. It highlights that while there isn't a universal optimal posting time, general patterns indicate midweek mornings and early afternoons are beneficial. For Instagram, the prime posting times are Mondays to Thursdays between 10 a.m. and 3 p.m. TikTok sees higher engagement on Wednesdays and Thursdays from 2 p.m. to 5 p.m. For Facebook, mornings between 8-9 a.m. are recommended, particularly Thursdays at 9 a.m. LinkedIn engagement peaks during working hours, especially Tuesday to Thursday around midday. Finally, YouTube is best during afternoons, specifically around 1 p.m. The video emphasizes that it's crucial to post when your audience is most active and to check platform analytics for the best results.

Key Information

  • There isn't a universal best time to post on social media, but certain times are generally better for engagement.
  • Engagement tends to peak during midweek days, particularly mid-morning and early afternoon.
  • For Instagram, optimal posting times are Monday to Thursday between 10:00 a.m. and 3:00 p.m.
  • TikTok's best posting time is Wednesday afternoon around 2:00 to 5:00 p.m.
  • Facebook engagement peaks in the morning, especially around 9:00 a.m. on Thursdays.
  • LinkedIn shows highest engagement during working hours, particularly Tuesday to Thursday around midday.
  • YouTube prefers posts around lunchtime, with the best time being 1:00 p.m. on weekdays.
  • Posting quality content is more important than timing, as good content will perform regardless of when it is posted.

Timeline Analysis

Content Keywords

Best Time to Post

The video discusses the optimal times to post on various social media platforms, emphasizing that while there is no universal best time, certain times yield higher engagement. Midweek days and afternoons are generally better for posts, but the specifics depend on the platform.

Social Media Engagement

Engagement patterns vary across platforms like Instagram, TikTok, Facebook, and LinkedIn. Generally, weekdays perform better than weekends, and timing aligns with user activity spikes during breaks and leisure times.

Instagram Posting Times

For Instagram, the best times to post are from Monday to Thursday, particularly between 10:00 a.m. and 3:00 p.m. Late morning posts tend to yield optimal engagement.

TikTok Posting Times

TikTok performs best on Wednesdays, particularly in the afternoon, while other weekdays recommend posting around lunch or early evening for the best engagement.

Facebook Posting Times

Facebook data suggests posting early in the morning, around 8:00 to 9:00 a.m. Optimal engagement occurs on weekdays, specifically highlighted for Thursday mornings.

LinkedIn Posting Times

LinkedIn sees its highest engagement during working hours, ideally posting between 10:00 a.m. and 11:00 a.m. on weekdays, especially Tuesday through Thursday.

YouTube Posting Times

YouTube favors posts around early afternoons, particularly between 1:00 p.m. and 2:00 p.m. Posting a few hours earlier can help gain traction and maximize initial views.

Related questions&answers

Is there truly a best time to post on social media?

There are certainly better times to post than others, but there's not one universal magic number where if you post at this time, all your posts are going to go viral.

What factors affect the best time to post on social media?

The specifics vary by platform, and it's important to consider your target audience's online behavior.

When is the best time to post on Instagram?

According to data, the optimal posting time on Instagram is Monday to Thursday between 10:00 a.m. and 3:00 p.m.

Do weekend posts perform well on social media?

Generally, posts found on weekends tend to perform less than those on weekdays, which may be surprising.

What is the recommended posting time on TikTok?

The best times to post on TikTok are Wednesday afternoons between 2:00 p.m. and 5:00 p.m.

What about Facebook? When is the best time to post?

The best time to post on Facebook is early in the morning around 8:00 to 9:00 a.m.

How does LinkedIn differ from other platforms regarding posting times?

LinkedIn's highest engagement is typically during working hours, especially from Tuesday through Thursday around midday.

What should I focus on when trying to post on YouTube?

For YouTube, it's recommended to post during the early afternoon, specifically around 1:00 p.m.

Does good content matter more than timing?

At the end of the day, if you're posting good content, it doesn't matter when you post it; it's going to perform.

How can I determine the best time to post for my specific audience?

Make sure to check your analytics on each platform to see when your audience engages with your content.

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