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Best Time To Post on Instagram to Get More Followers and Engagement

#Social Media Marketing
2026-02-27 15:027 min read

Content Introduction
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In this video, Heidi discusses the optimal times to post on Instagram to maximize engagement and likes. She explains that the timing of posts is crucial, particularly during peak activity hours when followers are most active. Heidi provides specific time slots for users based on their posting frequency. For those posting every 7 to 10 days, Saturdays between 5 PM and 7 PM are recommended, while regular daily posters should target evening slots from 5:30 PM to 7:30 PM. Heidi also shares insights on utilizing Instagram's analytics feature to identify when followers are most engaged. She encourages viewers to switch to a business account to access these metrics. Throughout the video, she emphasizes the importance of data-driven posting strategies for enhancing social media performance.

Key Information

  • The video discusses the best times to post on Instagram to maximize likes and engagement.
  • Posting during peak hours, when followers are most active, can increase likes by 20 to 30%.
  • It is suggested to post on Saturdays between 5 PM and 7 PM for infrequent posters.
  • Regular users should consider posting daily around evening slots (5:30 PM to 7:30 PM) or morning slots (10:30 AM to 12:30 PM).
  • The video provides steps to check the active times of followers using Instagram's business profile features.

Timeline Analysis

Content Keywords

Instagram Posting Times

Heidi discusses the best times to post on Instagram to increase likes and engagement. She emphasizes that posting during peak hours can lead to 20-30% more likes. The video suggests specific posting times based on user frequency, such as Saturday evenings and specific weekdays, while highlighting the importance of knowing when your audience is most active.

Instagram Business Profile

Heidi explains the necessity of having a business profile on Instagram to access audience insights. She provides guidance on how to switch from a personal to a business account and mentions the valuable data available for optimizing posting times based on follower activity.

Audience Insights

The video instructs users on how to check when their Instagram followers are most active using the audience insights section. Heidi details how to navigate through the app to find this information, which is crucial for improving engagement with posts.

Engagement Strategies

Heidi shares various strategies for increasing engagement on Instagram through timing and audience analysis. She discusses the timing for posting different types of content based on user habits, such as evenings or weekends, tailored to whether the user posts regularly or sporadically.

Related questions&answers

What is the best time to post on Instagram?

The best time to post on Instagram is during peak hours, which can lead to 20-30% more likes on your posts.

How can I find out when my followers are most active?

You can check your follower activity by using the audience section in your Instagram business account.

What are the peak times to post on Instagram?

The peak times to post are between 5 p.m. to 7 p.m. on Saturdays, or during evening slots like 5:30 p.m. to 7:30 p.m.

How often should I post on Instagram?

If you're not a regular user, it's suggested to post every 7 to 10 days. If you're a regular user, aim to post daily.

What if I don't have a business account on Instagram?

You can switch from your personal account to a business account in the settings of the Instagram app.

What should I do if Instagram gives me an issue with viewing audience insights?

If you encounter issues, try switching to the audience section again and ensure you're scrolling down to view activity times.

Are there specific days that are better for posting?

Yes, Thursdays, Mondays, and Wednesdays tend to show higher follower activity.

Can I check my followers' activity for multiple days?

Yes, you can check followers' activity for each day of the week.

What is the ideal posting time for the morning?

Ideal morning slots are between 10:30 a.m. to 12:30 p.m.

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