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Bad Facebook Ads Performance? Here's What I'm Doing To Fix

#Online Advertising
2025-11-03 20:309 min read

Content Introduction
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In this video, the speaker discusses the recent concerns regarding Facebook ad performance, noting a decline especially during October 2025. They point out various contributing factors, including political events and recent updates from Facebook itself. Emphasizing the importance of accountability, they share examples of client performance fluctuations, highlighting that while some clients excel, others struggle. The speaker encourages viewers to focus on controllable aspects of their ads, like creatives and audience targeting, to improve performance. They emphasize the need for thorough research and experimentation with different approaches instead of relying on the same methods, which often fail. Overall, the video advocates for adaptability in marketing strategies to navigate challenges effectively.

Key Information

  • There have been many complaints about Facebook Ads performance in the recent weeks of October 2025.
  • Various changes in political events and Facebook updates, including the Andromeda update from July, have impacted ads performance.
  • While some clients are experiencing poor performance, others are succeeding and achieving remarkable results.
  • Navigating through the performance concerns involves maintaining focus on what can be controlled, such as creatives, landing pages, offers, and overall campaign strategies.
  • Adjusting targeting strategies can lead to improved results, such as shifting focus from a general demographic to a more specific one, like cigar smokers instead of men aimed at casual dating.
  • The importance of adapting creative strategies and testing various approaches to enhance performance and capture attention during periods of poor ad performance.
  • Success stories often emerge when challenges are present and a mindset shift occurs, emphasizing accountability rather than assigning blame.

Timeline Analysis

Content Keywords

Facebook Ads Performance

The video discusses complaints about poor performance in Facebook ads from October 2025. It highlights various factors affecting ad performance, including political events, updates on the platform, and specific campaigns that were struggling.

Andromeda Update

The Andromeda update from July 2025 is mentioned as having an impact on Facebook's performance. The update has resulted in changes that the speaker believes influence the effectiveness of ads.

Client Success Stories

The speaker discusses differences in performance among clients, explaining that while some are struggling with poor performance, others are successfully generating revenue through effective advertising strategies.

Gifting Ads Strategy

With the gifting season approaching, strategies for positioning products as gifts are emphasized. The speaker suggests adapting campaigns to capitalize on holiday shopping trends.

Ad Campaign Tweaks

The importance of creative and thoughtful adjustments to ad campaigns is underscored, suggesting that small changes can lead to significant improvements in performance.

User-Generated Content (UGC)

The use of UGC and AI content in ad strategies is discussed, where the speaker encourages testing new ad formats and creative styles to improve engagement and effectiveness.

Target Marketing

The speaker stresses the importance of targeting the right demographics for ads, using examples of changing audience focus to improve campaign success rates.

Testing and Optimization

Frequent testing of ads and optimization based on results is advocated, with a mention of exploring different angles and stories to reach broader or more engaged audiences.

Related questions&answers

What are the common complaints about Facebook ads performance recently?

Many people have been complaining about bad performance on Facebook ads, specifically noting a decrease in performance over the last couple of weeks.

What specific updates from Facebook have been affecting ad performance?

The Andromeda update that happened at the end of July and various political events have also been cited as factors affecting performance.

Are all ad accounts affected by the decline in performance on Facebook?

No, while some ad accounts are not performing well, others are actually performing very well, showing a divide among different clients and accounts.

What should advertisers focus on to counteract bad performance?

Advertisers should focus on what they can control, such as creatives, landing pages, and offers, while continuously testing and adapting to the market.

How can changing target demographics improve ad performance?

By pivoting to a more suitable target demographic, advertisers can significantly improve performance, as seen in case studies where targeting cigar smokers resulted in better outcomes.

What mental approach should advertisers adopt when facing performance issues?

Advertisers should take accountability for their performance and avoid blaming external factors, as this mindset can lead to better action and positive results.

How does testing different ad creatives impact performance?

Testing different ad creatives and styles can lead to discovering winning ads that improve overall performance, particularly when tailored to specific target groups.

What key strategy can be used to enhance ad performance during tough times?

Creating a variety of ad creatives for different audience segments allows for better targeting and engagement, especially during challenging periods.

What is the significance of dopamine in the context of ad performance?

Dopamine plays a crucial role in motivation and behavior. If advertisers do not see the results they desire, they may turn to complaining instead of taking actionable steps.

How can accountability lead to improved advertising results?

Taking accountability ensures that advertisers are proactive in adapting their strategies rather than attributing poor performance to external factors.

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