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Alex Hormozi's $100M LinkedIn Outreach Strategy in 2025

#Social Media Marketing
2025-10-17 18:029 min read

Content Introduction
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In this video, the speaker discusses Alexi's effective outreach strategy that has garnered 100 million LinkedIn contacts. It covers various outreach methods, including cold mailing, cold calling, and LinkedIn outreach. Step one emphasizes building a targeted lead list using data scraping or high-intent leads. The video highlights the importance of personalization in outreach messages, suggesting to mention the prospect’s name and company details to avoid generic templates. It also encourages following up persistently and using unique approaches like GIFs in communication for better engagement. Lastly, it mentions the utility of tools like Goji AI to streamline the process, aiming to enhance lead generation and improve response rates.

Key Information

  • The discussion revolves around Alexi's 100 million LinkedIn outreach playbook, focusing on various forms of outreach such as cold mailing, calling, and LinkedIn outreach.
  • The first step in outreach is to build a targeted lead list, which can be done by purchasing databases, scraping, or using high-intent leads.
  • Types of leads include random non-qualified leads, which should not be contacted via LinkedIn due to invitation limits, and high-intent leads that have shown interest.
  • Utilizing Sales Navigator can facilitate finding prospects, and tools like Goji AI can help scrape leads and personalize outreach messages.
  • Effective outreach requires personalization at scale, starting with using names, company references, and avoiding generic templates.
  • Follow-up is crucial, and messaging should vary and include gifts to increase response rates.
  • Scaling successful outreach campaigns is important, along with finding more LinkedIn accounts for outreach.
  • Tools for outreach, like Goji AI, offer free trials and can help generate leads for effective outreach strategies.

Timeline Analysis

Content Keywords

Alexi's LinkedIn Outreach

The video discusses Alexi's outreach strategies on LinkedIn that have helped him grow a large network, including techniques like cold mailing, calling, and targeted lead generation.

Targeted Lead List

The first step in Alexi's playbook involves building a targeted lead list by finding potential contacts through data purchases, scraping, or using high intent lead sources.

Cold Outreach Strategies

Alexi emphasizes avoiding generic outreach strategies, highlighting the importance of personalizing messages for better engagement with prospects.

Sales Navigator

The video mentions using Sales Navigator for scraping leads and demonstrates how to filter and target specific demographics on LinkedIn.

Personalization at Scale

The speaker talks about personalizing outreach messages at scale, including using AI-generated messages to increase engagement rates.

Follow-up Techniques

The importance of systematic follow-ups is addressed, including sending messages or gifts to maintain prospects' interest and improve conversion rates.

GIF Notes

The use of GIF notes is suggested as a unique way to stand out during outreach, with advice to incorporate them to enhance responses.

Big Value Messages

Delivering big value in outreach messages is emphasized, suggesting that giving away valuable resources can build trust and lead to better results.

Goji Berry AI

The speaker mentions Goji Berry AI as a tool to streamline outreach processes and target leads effectively, with a free trial available.

Related questions&answers

What is the main topic discussed in the video?

The video discusses Alexi's 100 million LinkedIn outreach playbook.

What types of outreach does Alexi utilize?

Alexi uses cold mailing, cold calling, and LinkedIn outreach.

What is the first step in Alexi's outreach strategy?

The first step is to build a targeted lead list.

What are the three types of leads mentioned?

The three types of leads are random non-qualified leads, scraping leads, and high intent leads.

How can one find high intent leads?

High intent leads are those who have shown interest in your offerings and have the right job and location.

What tool is suggested for scraping leads?

Goji AI is suggested as a tool for scraping leads.

What is the importance of personalization in outreach?

Personalization makes outreach feel warm and increases the chances of response.

What should you avoid when sending outreach messages?

You should avoid using generic templates and instead personalize for each prospect.

What is the significance of following up in outreach?

Following up is crucial as it helps in maintaining engagement and increasing the chance of a response.

How can GIF notes be beneficial in outreach?

GIF notes can help you stand out and have shown to have a high response rate.

What is step number six in scaling outreach?

The sixth step is to scale what works by increasing efforts on successful campaigns.

What free trial is mentioned in the video?

A 7-day free trial for Goji AI is mentioned, allowing users to test its features.

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