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A Super Simple Pinterest Strategy for Bloggers

#Social Media Marketing
2025-08-06 17:5510 min read

Content Introduction

In this video, Heather Ferris shares a simple Pinterest strategy specifically tailored for bloggers to effectively drive traffic to their blog posts. Covering key components such as board strategy, keyword utilization, image creation, and scheduling, she emphasizes the importance of obtaining organic traffic through Pinterest. Viewers will learn how to create engaging Pinterest pins, set them up for optimal visibility, and the significance of planning ahead, especially in relation to seasonal topics like Christmas baking. Additionally, Ferris addresses common questions about Pinterest marketing practices, including the use of hashtags and pin frequency, encouraging a focus on quality over quantity in content creation. This comprehensive guide is aimed at helping bloggers cultivate a sustainable Pinterest presence.

Key Information

  • The video discusses creating a Pinterest strategy to drive traffic to a blog.
  • It outlines crucial components of a Pinterest strategy specific to bloggers, including board strategy, keyword strategy, image strategy, and scheduling strategy.
  • The speaker emphasizes the importance of creating multiple pins for different topics related to a single blog post to maximize outreach.
  • Analytic components are briefly mentioned as important, although not the video’s focus.
  • The speaker, Heather Ferris, encourages brainstorming and planning content to align with Pinterest trends.
  • She also addresses frequently asked questions concerning Pinterest practices, including pinning frequency, the use of images and video, and how to effectively utilize keywords instead of hashtags.
  • Lastly, she suggests utilizing Pinterest trends for keyword research and highlights the importance of scheduling and consistency in pin posting.

Timeline Analysis

Content Keywords

Pinterest Strategy

The video discusses creating an effective Pinterest strategy targeted at bloggers, emphasizing the importance of driving traffic to blog posts through tailored Pinterest boards, keyword strategies, and image creation.

Blog Posts

The speaker highlights the necessity of sharing well-crafted blog posts on Pinterest. Specific strategies include utilizing board categories, keyword-rich images, and scheduling pins for maximum visibility.

Keyword Strategy

Focusing on keywords is essential for optimizing Pinterest pins for discoverability. The speaker suggests using Pinterest's tools to find relevant keywords to incorporate into pin descriptions and board titles.

Image Creation

The process of creating engaging visuals for Pinterest is stressed, with recommendations on how to utilize Canva templates and custom overlays to increase the attractiveness of pins.

Analytics

While analytics are noted as important for evaluating the success of Pinterest strategies, the video suggests that the primary focus should remain on content creation and strategic scheduling.

Pin Scheduling

The video outlines scheduling strategies for pins, suggesting that consistent and well-timed posting increases engagement and traffic to targeted blog posts.

Common Pinterest Questions

The speaker answers frequently asked questions about Pinterest usage, including the optimal number of pins per day, resource availability for video content creation, and the effectiveness of hashtags.

Group Boards

The role of group boards in Pinterest marketing is discussed, with emphasis on meaningful collaboration versus generic sharing, suggesting group boards should have a specific purpose.

Content Quality vs. Quantity

The video highlights the importance of maintaining quality in content creation over sheer quantity, advocating for a strategic approach to Pinterest pinning.

Related questions&answers

What is a Pinterest strategy for bloggers?

A Pinterest strategy for bloggers is a plan that includes creating boards, using keywords effectively, designing appealing images, and scheduling pins to drive traffic to your blog.

How many times can I pin to the same URL?

There's no strict limit, but it's best to space out your pins to avoid spamming and maintain quality content, aiming for a few relevant pins per day.

Should I focus on static or video creatives for my Pinterest pins?

You should use both. If you can create video content, it's beneficial, but static images can still be very effective.

Can I use the same images for different pins?

Yes, you can use the same images as long as you create new templates and overlays for each to differentiate them.

Should group boards still be part of my Pinterest strategy?

Group boards are useful for collaboration, but not necessary for everyone. They should be meaningful and not used merely to gain visibility.

What are the ideal sizes for Pinterest pins?

The ideal sizes for Pinterest pins are 1,000 x 500 pixels or a 2:3 ratio, such as 1,080 x 1920 pixels.

How many times should I pin per day?

This varies by individual productivity and the amount of content in your niche. Focus on what you can manage while maintaining quality.

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