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9 Things I Wish I Knew When I Started Facebook Ads

#Online Advertising
2025-10-31 19:1610 min read

Content Introduction
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In this video, the speaker shares nine crucial insights for running effective Facebook ads. They emphasize the importance of combining engaging creative with compelling offers, breaking down ad strategies into prospecting, retargeting, and retention, and understanding that return on ad spend can be misleading. The speaker suggests testing various price points, analyzing performance by day of the week, and accepting that attribution can be messy across different platforms. They highlight the significance of iterating ad creatives rather than focusing solely on minor adjustments. The speaker encourages businesses to focus on real-time metrics, particularly profit margins, to guide their advertising strategies effectively.

Key Information

  • The importance of a combination of creative and offers when running Facebook ads.
  • Clearly articulating product details, target audience, and ensuring the offer aligns with branding is crucial for ad effectiveness.
  • Effective Facebook ad strategies should include prospecting, retargeting, and retention approaches in ad account management.
  • Understanding ad spend and return on investment (ROI) is vital; lowering the focus on ROI can allow for better scaling.
  • All businesses should consistently explore various offers rather than focusing solely on one approach.
  • Price testing is necessary to determine what pricing increases strengthen profit margins while considering conversion rates.
  • The 'learning phase' in ad algorithms often functions as a temporary delay in impressions rather than a meaningful metric.
  • Day-of-week analysis helps identify which days yield better conversions, promoting increased ad spend on high-performing days.
  • Attribution in advertising is inherently messy; the main metric to focus on is profitability rather than platform-specific claims.
  • Emphasizing the importance of iterating on ad creative as a method to enhance performance and overall ad success.

Timeline Analysis

Content Keywords

Facebook Ads

The speaker shares key insights and lessons learned from their experience running Facebook ads, emphasizing the importance of a strong creative and offer combination to achieve success.

Creative and Offer

A successful Facebook ad strategy requires not just good creatives or offers, but effectively tying the two together to clearly articulate what the product is and who it's for.

Ad Testing

It's important to continually test different offers throughout the year, rather than relying on a single strategy, to avoid diminishing brand value.

Customer Lifetime Value

Focus on acquiring customers with high lifetime value while also keeping costs per acquisition low as a fundamental business strategy.

Attribution Analysis

Understanding the importance and limitations of attribution in advertising campaigns, where profit metrics matter more than simple engagement numbers.

Price Testing

Conducting price tests to determine the impact of pricing changes on conversion rates and average order value is crucial for optimizing revenue.

Day of Week Analysis

Analyzing conversion rates based on the day of the week is essential to adjust ad spending to optimize performance on higher converting days.

Ad Competitiveness

Encourages competition among ads within the ad account, positing it as a tool for better ad performance and resource allocation.

Ad Campaign Strategies

Recommends comprehensive strategies related to creative iterations and profound changes to improve ad effectiveness contrary to minor tweaks.

Incremental Attribution

Stresses the need for continuous examination of key performance indicators to inform ad strategy rather than being misled by misleading metrics from various platforms.

Related questions&answers

What is the first thing I wish I knew when I started running Facebook ads?

The first thing I wish I knew is that creative plus the offer is the gold mine.

Why is it important to combine creative and offer in Facebook ads?

It's not just about having a good ad or a great offer, but clearly tying the two together.

What happens if my ad doesn't clearly articulate the product?

If your ad does not clearly articulate what your product is, you will fall onto deaf ears.

What is the importance of having a matching offer with your branding?

It's essential to have an offer that matches your branding to attract the right audience.

What is the second important thing I wish I knew when starting Facebook ads?

I wish I knew to break out prospecting from retargeting to retention.

Why is focusing on retention important?

Focusing on retention helps in acquiring highly profitable customers while ensuring sales growth.

What should I understand about Return on Ad Spend (ROAS)?

ROAS is a metric to ensure profitability but should not be the primary metric to scale to new customers.

What is the learning phase in Facebook ads?

The learning phase is not real; it is a delay in impressions that can affect ad performance.

Why is price testing important?

Price testing helps determine how price changes affect average order value and conversion rates.

What is the day of the week analysis?

The day of the week analysis helps identify which days perform best for conversions, allowing better budget allocation.

How can competition within an ad account be beneficial?

Having your ads compete in a hyper-competitive environment can enhance your advertising efficiency.

What should I focus on instead of individual attribution numbers from platforms?

Focus on the overall profit rather than trusting individual platform attribution numbers.

How can big iterations in ad campaigns help?

Big iterations, such as changing visuals or core concepts, can lead to significant improvements in ad performance.

What's the takeaway from real-world experiences with Facebook ads?

It is essential to keep testing, adjusting, and understanding the metrics that matter the most for your business growth.

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