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7 Ways to Make Money on TikTok in 2025 💸 | Even with a Small Following

#Social Media Marketing
2025-08-06 18:268 min read

Content Introduction

In this video, Kirsty Lang explains how to monetize your TikTok account without needing a massive following. She outlines seven effective methods to make money on the platform, including joining the TikTok Creator Rewards Program, partnering with brands for sponsorships, engaging in affiliate marketing, going live to earn virtual gifts, launching TikTok subscriptions, promoting music through TikTok's program, and selling products via TikTok Shop. Kirsty emphasizes the importance of consistency in content creation and encourages viewers to find creative monetization strategies that align with their style. Additionally, she suggests using Buffer for efficient planning and management to help creators focus on content. The video concludes with a call to action for audience engagement and subscriptions for more informative content.

Key Information

  • Content creators can monetize TikTok even without a large following.
  • There are seven methods to earn money on TikTok, such as joining the TikTok Creator Rewards Program.
  • Creators can also collaborate with brands for sponsored content or engage in affiliate marketing.
  • Going live on TikTok allows creators to earn money through virtual gifts from viewers.
  • TikTok subscriptions provide an opportunity for creators to offer exclusive content for a monthly fee.
  • Selling products directly through TikTok Shop is viable for small businesses.
  • The TikTok platform continuously evolves with new monetization features.

Timeline Analysis

Content Keywords

TikTok Monetization

Learn seven ways to monetize your TikTok presence without needing a large following. Methods include joining TikTok's creator rewards program, partnering with brands for sponsored content, engaging in affiliate marketing, and selling products through TikTok Shop.

TikTok Creator Rewards Program

A program that pays creators based on views, engagement, and creativity. Requirements include at least 10,000 followers and 100,000 video views within the last 30 days.

Sponsored Content

Creators can partner with brands for sponsored posts, even without a massive audience. Nano and micro influencers are particularly in demand for their engagement.

Affiliate Marketing

Earn commissions by promoting products online. TikTok has its own affiliate program as well as partnerships with platforms like Amazon Associates.

Live Gifting

Going live on TikTok allows creators to receive virtual gifts from viewers, which can be converted to cash. Requirements include having at least 1,000 followers and being 18 years old.

TikTok Subscriptions

Creators with a loyal audience can offer subscription services for exclusive content. Requirements include 10,000 followers and more than 100,000 views in the past month.

Work with Artists Program

Creators are compensated for using new music in their TikTok videos, providing exposure for artists as well.

TikTok Shop

A feature that enables businesses to sell products directly on TikTok, allowing for product showcasing within videos and hosting live shopping sessions.

Related questions&answers

How do I start making money on TikTok?

You can start making money on TikTok by joining the TikTok Creator Rewards Program, partnering with brands on sponsored content, utilizing affiliate marketing, going live and receiving virtual gifts, launching a subscription, promoting music through TikTok's work with artists program, and selling products on TikTok Shop.

Do I need a large following to monetize on TikTok?

No, you do not need a massive following to start earning on TikTok. You can begin with a smaller audience while still using effective monetization strategies.

What is the TikTok Creator Rewards Program?

The TikTok Creator Rewards Program pays creators for views, engagement, and creativity. It was previously known as the Creator Fund and requires a minimum of 10,000 followers and 100,000 video views in the past 30 days to join.

How can I partner with brands on TikTok?

You can partner with brands by pitching them directly or joining the TikTok Creator Marketplace, which connects creators with brands looking for influencers.

What is the best way to promote affiliate products on TikTok?

To promote affiliate products, join TikTok's own affiliate program or other affiliate programs like Amazon Associates. Create engaging content that encourages viewers to purchase products through your links.

What are virtual gifts, and how can I earn them?

Virtual gifts are sent by viewers during live broadcasts. When you go live on TikTok, viewers can send you these gifts, which you can later convert into cash.

How do TikTok subscriptions work?

TikTok subscriptions allow creators to offer exclusive content for a monthly fee. To be eligible, you must have at least 10,000 followers and 100,000 views in the past month.

Is there a way to sell products directly on TikTok?

Yes, TikTok Shop lets businesses sell products directly on the platform. To set it up, you need a TikTok business account and to be located in an eligible country.

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