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5 Marketing Trends That Are Actually Working In 2025

#Social Media Marketing
2025-08-07 21:336 min read

Content Introduction

Explore the top 5 marketing trends for freelancers, service providers, and small business owners in 2025, focusing on strategies that build lasting impact and genuine connections with audiences. The video emphasizes building trust, creating authentic engagement, and thinking like a real person, highlighting the shifts from outdated tactics like forced funnels and fake urgency. It stresses the importance of personal branding, offering real experience and insights over generic content, and prioritizing conversation over automation. The video also dives into actionalbe advice for freelancers to market within their niche.

Key Information

  • Forced funnels and fake urgency are becoming obsolete in 2025, while building trust and creating connection will be essential.
  • Five marketing trends for freelancers, service providers, and small business owners in 2025 emphasize audience care and lasting impact.
  • Marketing trend number five is context over content because AI doesn't have context, taste, perspective and experience-based insights.
  • Marketing trend number four is the messenger over the message because the messenger cannot be replaced, so building a personal brand is important.
  • Marketing trend number three is conversations over automation because over automate removes connections which destroys trust.
  • Marketing trend number two is time-saving over value stacking because people don't want more time-consuming content.

Timeline Analysis

Content Keywords

Marketing Trends 2025

Highlights the shift from forced funnels and fake urgency to building trust and creating genuine connections with the audience.

Context Over Content

Explains that context is more important than simply producing more content. AI can generate content, but it lacks taste, perspective, and experience. Emphasizes providing real experience, data, and insights in content.

Messenger Over Message

Focuses on the importance of the messenger (the personal brand) being more important than the message itself. Personal brands cannot be faked or replaced by AI, making the messenger crucial for building trust.

Conversations Over Automation

Discusses the balance between automation and genuine conversations. Over-automation can remove connection and destroy trust. Encourages starting conversations and engaging personally with the audience.

Time Saving Over Value Stacking

Explores the shift from offering large amounts of content to providing tools and resources that save customers time and fast-track their transformation.

Trust as New Currency

Highlights the importance of trust in marketing and the current trust recession. Promotes staying true to your word and focusing on customer needs.

Building a Personal Brand

Provide a Quick Started Guide with 10 days Instagram content challenge

Related questions&answers

What are officially out in 2025?

Forced funnels, fake urgency, and value stacking like it's 2012.

What's in building?

Building trust, creating connection, and thinking like a real freaking human.

What are the five marketing trends for freelancers, service providers, and small business owners who actually care about their audience and customers and want to build a business that makes a lasting impact?

The video outlines five marketing trends, starting with Context over content, the messenger over the message, conversations over automation, time saving over value stacking and emphasizing that trust is the new currency and marketing emergency.

What is the main problem associated with automation?

The problem isn't in using automation itself, but in over-automating, which can remove the human connection and destroy trust.

What's an important thing today?

Building a personal brand is so important today because before anyone will want to do business with you, they want to know who you are.

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