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4 Strategies to Boost Social Media Engagement for FREE

#Social Media Marketing
2025-06-10 17:568 min read

Content Introduction

In this video, Lisa, a digital marketing strategist, introduces herself and shares insights on building an online business. She highlights the flexibility of working online and outlines four actionable strategies for increasing engagement on social media. Lisa emphasizes the importance of consistency in posting and building relationships through genuine interaction. She advises viewers to engage with others' content as a means to enhance their own visibility. Further, she discusses the effective use of hashtags to reach a targeted audience and encourages the audience to explore the features of social media platforms for better engagement. Lisa concludes by inviting viewers to apply her strategies for the next 90 days and assures them of positive results.

Key Information

  • Lisa introduces herself as a digital marketing strategist and expresses excitement to share a video about increasing engagement on social media.
  • She discusses the importance of working online, allowing flexibility in work locations and the ability to build a business from anywhere with internet access.
  • Lisa shares her background of starting her business at 19 and growing into a global digital marketing agency with multiple online courses.
  • She highlights four actionable strategies viewers can implement to reach more people and increase engagement on their content.
  • Lisa clarifies that engagement metrics like likes and comments do not fully represent audience engagement, as many viewers may be silently watching without interacting.
  • She encourages viewers to focus on building genuine connections, as consistent engagement will naturally increase their reach.
  • She suggests the importance of being consistent on social media by regularly posting stories and posts to stay top of mind with followers.
  • Lisa emphasizes the value of using targeted, relevant hashtags to increase visibility and attract new audience members effectively.

Timeline Analysis

Content Keywords

Digital Marketing

Lisa, a digital marketing strategist, introduces herself and shares her journey of building a global digital marketing agency, emphasizing the flexibility of online work and the importance of reaching a wider audience.

Strategies for Engagement

Lisa shares four actionable strategies to enhance social media engagement: actively liking and commenting on other people's posts, maintaining consistency in posting, effectively utilizing social media stories, and employing relevant hashtags.

Consistency in Posting

The significance of regular posting on social media is highlighted, with Lisa suggesting a structured approach to content creation and the advantages of scheduling posts in advance.

Effective Use of Hashtags

Hashtags are discussed as a crucial tool for increasing post visibility, with tips on selecting effective hashtags based on audience relevance to enhance engagement.

Related questions&answers

Who is Lisa?

Lisa is a digital marketing strategist who shares insights and strategies for building businesses online.

What is the benefit of working online according to Lisa?

The benefit of working online is the ability to build your office wherever you want, whether it's by the couch, the pool, or even on a plane.

What are the four strategies Lisa shares?

While the specific strategies are not detailed in the transcript, Lisa emphasizes strategies that help reach more people and increase engagement on social media.

What should I do if I feel no one is engaging with my posts?

Lisa suggests that even if people aren't commenting or liking, they may still be viewing your content. It's important to focus on building relationships and engagement with others on social media.

How can I increase engagement on my social media posts?

One way is to engage with others by liking and commenting on their posts. This can encourage reciprocal engagement.

What role do hashtags play in social media presence?

Hashtags are a great way to increase the visibility of your posts. Using relevant hashtags can help put your content in front of a new audience.

What consistency tips does Lisa offer for social media?

Lisa advises being consistent in posting and suggests aiming for four to six posts a day on stories and at least one post on the feed.

How should I choose hashtags for my posts?

Choose hashtags that are relevant to your audience and specific niche instead of overly popular tags to improve engagement.

Do I need a marketing budget to grow my social media presence?

While organic growth takes time and effort, you can also consider using a marketing budget for paid promotions, but Lisa emphasizes the importance of consistent organic strategies.

Where can I find additional resources to help with scheduling posts?

Lisa mentions using Facebook's Creator Studio for scheduling posts on both Facebook and Instagram.

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