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3 High‑Demand Product Categories in the Middle East to Sell on Amazon UAE & KSA in 2025

#E-commerce
2025-07-31 20:236 min read

Content Introduction

In this video, Crystal from the Amazon Sellers Society discusses launching a first product on Amazon aimed specifically at the Middle East market. She highlights three untapped niches for new sellers: halal fashion and beauty products, electronics, and gourmet foods. The video emphasizes the opportunity presented by the rapidly growing demand for halal and modest fashion in the UAE, as well as the high consumption of electronics and healthy food options. Crystal provides data-driven insights, including estimated search volumes and consumer trends, encouraging viewers to leverage tools like Helium 10 and AMZ Scout for market research. The conclusion invites engagement through comments and a downloadable PDF resource.

Key Information

  • The video discusses how to ensure the success of your first product on Amazon, particularly in the Middle East.
  • It highlights three untapped niches for potential sellers: fashion and beauty focused on halal certified products, electronics, and gourmet foods.
  • The fashion and beauty niche is a large category in the UAE, capturing a significant share of e-commerce revenue, with increasing demand for modest wear.
  • Electronics represent a competitive segment with a high appetite for new tech gadgets among consumers in the region.
  • Gourmet foods, including dates and honey, are increasingly popular due to a rise in online shopping and food gifting culture in the Middle East.

Timeline Analysis

Content Keywords

Amazon Products

The video discusses how to successfully launch your first product on Amazon, particularly in the Middle East, by focusing on three untapped niches.

Fashion and Beauty

Fashion and beauty focused on halal certified products and modest fashion, highlighting its significant contribution to e-commerce revenue in the UAE and the increasing demand for clean beauty products.

Electronics

Electronics represent approximately 20% of e-commerce revenue in the UAE, with a high demand for the latest tech gadgets among consumers who desire to be early adopters.

Gourmet Foods

The category of gourmet foods, including healthy options like specialty dates and honey, is surging in demand in the Middle East, reflecting cultural practices emphasizing food gifting.

Related questions&answers

What are the three untapped niches to focus on for launching products on Amazon?

The three untapped niches discussed are fashion and beauty focused on halal certified products, electronics and gadgets, and gourmet foods including dates and healthy food.

What is the significance of halal certified fashion in the Middle East?

Halal certified fashion captures approximately 38 to 39% of e-commerce revenue in the UAE, with increasing demand for modest fashion and beauty products.

How important is data when launching a product on Amazon?

Data is crucial for succeeding on Amazon, as it helps sellers make informed decisions about product viability, market competition, and overall strategy.

Why are electronics a competitive niche?

Electronics make up around 20% of e-commerce revenue in the UAE, with consumers eager to try new tech gadgets, leading to significant search volumes and competition.

What is driving the surge in gourmet foods in the Middle Eastern market?

Increased demand for specialty foods, such as dates and honey, is driven by cultural gifting practices and a rise in online food shopping.

How has Gen Z's interest impacted product search trends?

Gen Z's preference for transparency and clean products is influencing search trends, with a growing interest in vegan and halal certified items.

Where can I find downloadable resources mentioned in the video?

Downloadable resources and references can be found in the description box of the video.

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