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13 Things I Learned After Making $13M (Selling Digital Products)

#Digital marketing
2025-08-11 17:5910 min read

Content Introduction

The speaker shares insights and lessons learned after achieving $13 million in sales from digital products. He emphasizes the importance of traffic, value creation, and providing solutions. Key takeaways include the need for consistency, the effectiveness of lower pricing strategies, and the significance of passionately believing in your products. He advises aspiring entrepreneurs to focus on problem-solving, understand their target market, and be willing to iterate on their offerings. The speaker also highlights the value of relationships and networking, encouraging viewers to engage with their audience meaningfully. At the end, he offers a free copy of his book detailing these principles, inviting viewers to learn more about successful strategies in digital product sales.

Key Information

  • The speaker has made $13 million selling digital products and wants to share 13 lessons learned from this experience.
  • Lesson 1: Traffic is the most critical problem to solve for making sales.
  • Lesson 2: Focus on what you can give to your industry rather than what you can take.
  • Lesson 3: Consider lowering your prices to increase sales, especially for impulse buying.
  • Lesson 4: You need to subtly pitch your products more frequently.
  • Lesson 5: Scale one product to a million dollars before trying to sell multiple products.
  • Lesson 6: Invest in your skills to improve your business.
  • Lesson 7: Not everyone gives good advice; sometimes, people express their limiting beliefs.
  • Lesson 8: Consistency is rewarded by algorithms and helps build a following.
  • Lesson 9: Believe in what you're selling for it to resonate with others.
  • Lesson 10: Reiterate and promote your message consistently; the audience does not get bored as you might.
  • Lesson 11: Evaluate your friends and relationships to ensure they are supportive.
  • Lesson 12: Know your target market well to make more money and create value.
  • Lesson 13: Embrace problem-solving as a key part of business and learning.

Timeline Analysis

Content Keywords

Digital Products

The speaker discusses their success in generating $13 million from selling digital products and shares insights learned from this experience.

Traffic Generation

Emphasizes that driving traffic to the checkout page is vital for making sales.

Industry Contribution

Advises to focus on what you can give to your industry instead of what to take, underlining the importance of being a giver.

Pricing Strategies

Encourages lowering prices to encourage more impulse buying, especially in the context of digital products.

Scaling Success

Recommends focusing on scaling one product successfully to one million dollars before trying to expand to multiple products.

Consistency

Highlights that algorithms reward consistency, leading to increased followers and revenue.

Belief in Product

Stresses the importance of fully believing in the value of what you’re selling to gain traction and achieve success.

Solving Problems

Encourages entrepreneurs to embrace challenges in problem-solving as a crucial part of business.

Investment in Skills

Discusses the importance of investing in personal development and skills to run a successful business.

Target Market Understanding

Stresses knowing your target market deeply to maximize revenue and improve service.

Adapting to Feedback

Encourages learning from the audience and adapting based on their reactions and needs.

Persistence

Advocates for the need to persist through challenges and not be easily distracted by new opportunities when faced with difficulties.

Related questions&answers

What is the primary lesson from the speaker's experience selling digital products?

Traffic is the most important problem to solve in sales.

How much money has the speaker made from selling digital products?

The speaker has made $13 million.

What is a recommended approach to pricing digital products?

The speaker suggests that many people need to lower their prices to increase sales.

What attitude should one have towards the industry?

Start worrying about what you can give to your industry rather than what you can take.

What is emphasized as essential for building a successful business?

Consistency and understanding your target market are crucial.

How often does the speaker suggest you should pitch your products?

You should subtly pitch five times more than you currently do.

What advice does the speaker give about seeking external opinions?

Not everyone gives good advice; be cautious of opinions that reflect limiting beliefs.

What should you believe in when selling a product?

You must believe in the value of what you're selling with every fiber of your being.

What is the speaker's stance on making multiple product offers?

Focus on selling one product to a million dollars before diversifying.

What should one do when faced with challenges in business?

Take the bull by the horns, solve the problem instead of getting distracted.

What does the speaker suggest about falling in love with your work?

Learn to love solving problems for your target market.

What is suggested about the importance of education and skill development?

Invest in your skills and take courses to improve your business acumen.

How many products does the speaker believe one should focus on?

Focus on one product at a time until it's a success.

What does the speaker say about the value of good advice?

Not all advice is applicable to your situation; discern carefully.

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