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$120,000 LinkedIn Marketing Strategy (Step-by-Step)

#Social Media Marketing
2025-10-17 17:448 min read

Content Introduction
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This video provides a comprehensive guide on utilizing LinkedIn to attract the right audience for business success. It introduces three main levers: the feed, live video, and newsletters. Viewers learn how to effectively leverage posts, host live events, and create engaging newsletters to generate inbound clients. The speaker emphasizes the importance of consistent posting and engaging content, supported by data showing the benefits of increased visibility and interaction. The video encourages adopting clear calls to action and highlights the potential revenue generation from attracting clients through these strategies. Additionally, the speaker offers personal coaching for those serious about applying these techniques effectively.

Key Information

  • The presentation focuses on using LinkedIn to attract the right people to help them through your business.
  • Three main strategies (levers) discussed are: using the LinkedIn feed effectively, hosting live video events, and utilizing LinkedIn newsletters.
  • For attracting inbound clients, it is suggested to post daily and to test what works best for your audience.
  • LinkedIn's algorithm favors frequent engagement; hence, posting more frequently can enhance visibility and reach.
  • Establishing a LinkedIn newsletter can generate significant leads and followers over time if consistently published.
  • The effectiveness of live video events is emphasized, as it allows for real-time interaction with the audience.
  • The presenter encourages building a substantial network on LinkedIn and actively engaging with followers to create opportunities.
  • The potential business revenue gained by effectively utilizing LinkedIn strategies is highlighted, demonstrating substantial monetary gains over time.

Timeline Analysis

Content Keywords

LinkedIn

This video provides strategies on how to effectively use LinkedIn to attract the right connections and clients. It highlights the importance of engaging content and offers three main levers: the feed, live video, and newsletters.

Inbound Clients

The script discusses methods for generating inbound clients through consistent posting, leveraging LinkedIn's capabilities, and creating engaging content including video posts and polls.

Engaging Content

Emphasizes the value of different types of content such as video posts, polls, and standalone text posts to engage audiences and facilitate conversations with prospects.

LinkedIn Live Video

Covers the strategy of hosting live video events on LinkedIn to directly connect with an audience. It discusses the potential for high engagement and creating direct conversations around topics of interest.

LinkedIn Newsletters

Insights on launching a LinkedIn newsletter to grow your audience and increase engagement with subscribers, stating that a successful launch can yield thousands of subscribers quickly.

Posting Frequency

Advises on the importance of posting frequently (at least 10 times a week) to maximize visibility and engagement, and to aid in generating leads and potential clients over time.

Lead Generation

Discusses how consistent content creation and engagement can lead to high-quality inbound leads, emphasizing that a strong call to action can further enhance lead conversion.

Coaching

Offers an opportunity for one-on-one coaching for individuals serious about applying these strategies effectively within a six-month timeframe.

Related questions&answers

What are the three levers to attract clients on LinkedIn?

The three levers are: posts on the feed, live video events, and LinkedIn newsletters.

How often should I post on LinkedIn to maximize engagement?

You should aim to post at least 10 times per week to maximize engagement.

What types of content are most effective on LinkedIn?

Effective content includes video posts, short form videos with text, polls, questions that engage, and standalone text or image posts.

What is the benefit of hosting live video on LinkedIn?

Hosting live videos allows you to connect with your audience in real-time, helping to build trust and engagement while also attracting more viewers.

How does a LinkedIn newsletter work?

A LinkedIn newsletter allows you to publish articles that subscribers can read, and you can gain a substantial following quickly, with many readers engaging with your content weekly.

How can I generate inbound leads through LinkedIn?

By consistently posting valuable content, conducting live video sessions, and leveraging newsletters, you can attract potential clients and generate leads.

What should I do if I have a small network on LinkedIn?

If you have a small network, focus on building your connections, increase your posting frequency, and engage with others to grow your visibility.

What is an acceptable engagement rate on a LinkedIn newsletter?

A typical engagement rate is around 50% of subscribers reading your newsletter when published weekly.

How to create a live video event on LinkedIn?

You can create a live video event by setting it up through LinkedIn's event feature, where you can invite connections and promote it to attract viewers.

What should my call to action be in LinkedIn posts?

Your call to action can vary; it could be asking viewers to message you for inquiries, schedule a call, or provide feedback.

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