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11 New Algorithm Updates From Instagram CEO Adam Mosseri

#Social Media Marketing
2025-06-26 18:3310 min read

Content Introduction

In this video, Adam Missouri, the head of Instagram, shares 11 tips for users on how to navigate the platform's algorithm, effectively grow their audience, and enhance brand income. Adam emphasizes that the algorithm continually adapts and evolves, suggesting that fluctuations in user reach are often more reflective of external factors rather than algorithm changes. He advises creators to focus on producing engaging content that aligns with their brand's purpose rather than overly fixating on metrics like reach. Adam further notes that Instagram aims to support original, smaller creators and highlights DM automation as a safe strategy for audience engagement. He clears misconceptions about banned hashtags, indicating they do not negatively impact reach. Overall, the insights aim to empower users to develop sustainable content strategies that resonate with their audience and serve their brand effectively.

Key Information

  • Adam Missouri, the head of Instagram, shared 11 important tips on how the platform's algorithm works, audience growth, and income generation for creators.
  • These tips include insights on algorithm changes, tips for creating engaging content, and the necessity of adapting strategies based on social trends.
  • Creators are encouraged to focus on creating quality content that is genuine to their brand rather than just maximizing reach.
  • Instagram is prioritizing support for original and smaller creators over reposting content.
  • Engagement in DMs is highlighted as safe DM automation can aid in growing an audience, as long as creators don’t give away their passwords.
  • Instagram's primary focus in the upcoming years is on rewarding smaller creators and promoting original content rather than chasing simplistic metrics like reach or watch time.
  • The platform promotes the sharing of diverse content types, especially short-form videos which enhance engagement, while assuring users that their consumption patterns do not affect content visibility.
  • Utilizing effective strategies for audience engagement may involve following successful creators in the same niche, relying on trending content types, and being cautious about using banned hashtags.

Timeline Analysis

Content Keywords

Instagram Algorithm Tips

Adam Missouri, head of Instagram, shared 11 unique tips on how the algorithm operates, audience growth, and brand income generation. These aren't ordinary suggestions but are actionable insights directly from the source.

Daily Algorithm Changes

The Instagram algorithm changes daily, focusing on understanding human behavior and user preferences for content they enjoy. Major fluctuations in reach may often stem from external events rather than algorithm modifications.

Content Creation Strategy

Effective content should align with brand purpose rather than solely aiming for reach. It must be engaging, realistic, and sustainable to foster genuine user interaction and build long-term success.

DM Automation

DM automation is deemed safe for brands, provided it uses the appropriate API. Brands should avoid any third-party tools requesting passwords to maintain account security.

Short Form Content

Instagram prioritizes short-form content that enhances user engagement and sharing capabilities, as this often results in increased platform time spent and user interaction.

Influencer Marketing

Adam emphasizes that brands should consider partnering with smaller creators, who are often undervalued compared to larger ones, to optimize costs and improve the effectiveness of their influencer marketing strategies.

Hashtag Usage

Using banned hashtags won't hurt your reach; they just won't be clickable links. Instagram does not view this as a content violation, focusing instead on user engagement and sharing.

Content Sharing Trends

The most common method of sharing content on Instagram is through DMs, followed by stories and feed posts. Creators should focus on creating shareable, relatable content to enhance their reach.

Audience Engagement

Effective content strategy is about reaching the right audience rather than just maximizing the number of views. Brands should create meaningful content that fosters engagement while delivering value.

Observational Learning

Learning from other creators' successful strategies can enhance content creation and improve reach. Observing what works can lead to better audience engagement and sharing.

Related questions&answers

Who is the head of Instagram?

The head of Instagram is Adam Missouri.

What tips did Adam Missouri recently drop?

Adam Missouri dropped 11 different tips on how the algorithm works, how to grow your audience, and how to generate more income from your brand.

How often does the Instagram algorithm change?

The algorithm changes every single day.

What should you not worry about if there's a drastic change in reach?

You shouldn't worry or quickly switch up your strategy; it's likely due to something happening in the world rather than an algorithm change.

How are content recommendations made by Instagram?

Instagram uses key frames and transcriptions to understand and rank the content within the algorithm.

What does Adam Missouri say about DM automation?

DM automation is safe as long as the provider is using the API.

What is Instagram's priority for 2025?

Instagram's priority for 2025 is to reward original and smaller creators within the platform.

What is a common mistake business owners make on social media?

They are too focused on reach rather than ensuring their content is targeted and effective.

What happens if a hashtag is banned?

Using a banned hashtag won't impact your reach; it will just not be clickable.

What kind of content does Instagram prioritize?

Instagram prioritizes short-form content that people are more likely to share.

What advice does Adam have for brands seeking to grow?

Focus on smaller creators to avoid the bloated costs associated with bigger accounts.

What should brands consider when using creators?

They should consider the quality of engagement rather than just quantity of reach.

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