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These Are The Best Times To Post On Instagram In 2021!

#Social Media Marketing
2025-12-10 01:138 min read

Content Introduction
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The video provides insights on the best times to post on Instagram in 2021 to maximize user engagement. It references a study that analyzed 12 million Instagram posts to determine peak posting times for increased likes and comments. The presenter discusses specific times for each day of the week, emphasizing that users are most active on their accounts during these periods. The best times recommended are: Monday (6 a.m. to 10 a.m. and 10 p.m.), Tuesday (2 a.m. to 4 a.m. and 9 a.m.), Wednesday (7 a.m., 8 a.m., and 11 p.m.), Thursday (9 a.m., 12 p.m., and 7 p.m.), Friday (5 a.m., 1 p.m., and 3 p.m.), Saturday (11 a.m., 7 p.m., and 8 p.m.), and Sunday (7 a.m., 8 a.m., and 4 p.m.). The video stresses adapting these recommendations to one's audience and posting strategy to improve visibility and interaction on posts.

Key Information

  • The video discusses the best times to post on Instagram in 2021 based on an examination of 12 million posts.
  • The recommended posting times are: Monday from 6 a.m. to 10 a.m. and 10 p.m.; Tuesday from 2 a.m., 4 a.m., and 9 a.m.; Wednesday at 7 a.m., 8 a.m., and 11 p.m.; Thursday at 9 a.m., 12 p.m., and 7 p.m.; Friday at 5 a.m., 1 p.m., and 3 p.m.; Saturday at 11 a.m., 7 p.m., and 8 p.m.; and Sunday from 7 a.m., 8 a.m., and 4 p.m.
  • It is suggested that the best engagement occurs when users are more likely to be active on their accounts during these times.
  • The speaker emphasizes that while these times are averages based on data, the best times may vary depending on the specific audience and their behavior.

Timeline Analysis

Content Keywords

Instagram Posting Times

The video discusses the best times to post on Instagram, based on an analysis of 12 million posts conducted in 2021. It recommends specific time slots for each day of the week to maximize user engagement, including weekdays and weekend suggestions.

User Engagement

Emphasizing the importance of posting times, the video highlights how user engagement varies throughout the week. Key times mentioned include early mornings and late evenings, as these are when users are most active on their phones.

Content Strategy

The speaker encourages viewers to tailor their content around these optimal posting times to increase visibility and potentially improve likes and comments on their posts. The overall strategy focuses on understanding audience behavior.

Data Analysis

The video cites a substantial data analysis involving 12 million posts to back recommendations for optimal posting times, illustrating how changing trends among users can affect visibility and engagement.

Weekly Posting Schedule

The provided weekly guidelines break down recommended posting times into clear slots for each day, including specific times for Monday to Sunday, emphasizing Eastern Standard Time.

Related questions&answers

What are the best times to post on Instagram?

The best times to post on Instagram vary by day. For Monday, it's recommended to post from 6 a.m. to 10 a.m. and at 10 p.m. On Tuesday, the best times are from 2 a.m., 4 a.m., and 9 a.m. For Wednesday, post at 7 a.m., 8 a.m., and 11 p.m. On Thursday, the best times are 9 a.m., 12 p.m., and 7 p.m. For Friday, post at 5 a.m., 1 p.m., and 3 p.m. On Saturday, the best times are 11 a.m., 7 p.m., and 8 p.m. Lastly, on Sunday, post from 7 a.m., 8 a.m., and at 4 p.m. All times are in Eastern Standard Time.

How do these times affect user engagement?

Posting during these times increases the likelihood of user engagement because Instagram users are more active during these periods. This means there is a higher chance of your posts being seen and receiving likes and comments.

Should I focus only on the best recommended times?

While the recommended times are based on average user engagement, it's also essential to consider your own followers and their habits. Analyze your own Instagram profile to determine what times your audience is most active.

Does the specific day I post matter?

While the day does play a role, the time you post is generally more impactful on engagement. However, it can vary based on audience behavior, so consider monitoring your post performance on different days.

Why do engagement times change frequently?

Engagement times can change due to fluctuating user behavior patterns. If many users post at the same time, your post may get lost in the feed, reducing visibility.

How can I tailor my Instagram posts?

You can tailor your Instagram posts by scheduling them around the times proven to generate more engagement while also ensuring your content is relevant and resonates with your audience.

How can I determine if my posts are at optimal times?

You can analyze your post engagement metrics through Instagram Insights. This will show when your followers are most active and which posts performed best based on the time they were shared.

Is there a specific strategy for following trends in posting?

To follow trends, observe your competitors and popular accounts in your niche. Staying informed about changes in platform algorithms and engagement metrics can also help refine your posting strategy.

What should I do if I see little engagement despite posting at recommended times?

If you're not seeing engagement, reevaluate your content strategy. Analyze the quality and relevance of your posts, engage with your audience, and experiment with different types of content and posting styles.

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