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Google starts blocking Third Party Cookies - How to Enable/Disable Chrome's new Tracking Protection

#Antidetect browser
2024-12-12 09:338 min read

Content Introduction

In this video, the host discusses Google's announcement regarding the phasing out of third-party cookie support in the Chrome browser, starting in January 2024. The initial phase has begun with only 1% of users receiving the new tracking protection feature on January 4, 2024. This feature aims to enhance user privacy by limiting third-party tracking. The host also provides instructions for users who want to enable this feature ahead of the full rollout. He highlights that enabling the feature could lead to compatibility issues with some sites that rely on third-party cookies but reassures viewers that users can disable it if needed. The discussion reflects Google's steps towards bolstering privacy in its browser, as many other browsers have already implemented similar measures.

Key Information

  • Google announced plans to phase out third-party cookie support in Chrome starting January 2024.
  • As of January 4, 2024, Google began enabling a feature called 'tracking protection' for 1% of Chrome users to start testing the new feature.
  • Tracking protection will replace traditional third-party cookies and aims to enhance user privacy.
  • Users wishing to enable the feature can do so by activating an experimental flag in Chrome settings.
  • Even though it will initially impact a small percentage of users, this phase-out is part of a broader effort by Google to enhance privacy in web browsing.
  • While Google is moving towards better privacy measures, it has been noted that other browsers have already implemented similar features.

Timeline Analysis

Content Keywords

Google Chrome

In January 2024, Google will begin phasing out third-party cookie support in its Chrome web browser, starting with a small group of users. This initiative aims to enhance user privacy.

Tracking Protection

The new tracking protection feature, which replaces third-party cookies, is being rolled out to 1% of Chrome users as part of Google's privacy initiatives.

Privacy Features

Google is introducing privacy features in Chrome, including an option to enable or disable tracking protection through experimental flags.

Third-Party Cookies

Google's move to eliminate third-party cookies is part of a broader trend, as other mainstream browsers have already implemented similar measures.

User Experience

Users may experience compatibility issues with third-party services, especially those relying on cookies, as Google enhances its privacy measures.

Experimental Flags

Users can opt into the new tracking protection feature using experimental flags in Google Chrome, enabling early access to privacy enhancements.

1% User Rollout

The tracking protection feature is initially being tested with 1% of Chrome users, estimated to be around 30 million.

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