5 THINGS TO DO BEFORE YOU TOPEN A BOUTIQUE | ONLINE BOUTIQUE 2023 | START AN ONLINE BUSINESS 2023

1. Tips for Social Media Strategy for Online Boutiques
2. Building Relationships with Followers on Social Media
3. Emphasis on Product Proof and Messaging Strategies
4. Importance of Packaging for Online Boutiques
5. FAQ

Tips for Social Media Strategy for Online Boutiques

So, I've actually opened two boutiques in the past two years, so I feel like I know a thing or two about opening an online boutique. And that's not when I said that out loud I thought, 'Oh, you sound cocky,' but it's not meant to be like a 'Oh, I know loads about it' type of thing. It's more of a 'I've made so many mistakes and they haunt me to this day; I dream about them at night. I've made so many mistakes.' So, what I want to do in this video is share with you five things that you need to know before starting an online boutique. As always, my mission is to stop you from making the same mistakes that I did. So let's get to it.

Building Relationships with Followers on Social Media

Hi everyone, my name is Jade, and I release content every week on entrepreneurship and social media. So, if you're interested in either of those subjects, please hit the subscribe button. So today's video, I'm going to focus on really practical tips. As always, I don't want to dwell on the intro, so let's start with tip number one. My first tip is that you need a social media strategy which is focused on gaining customers and not followers.

Emphasis on Product Proof and Messaging Strategies

The next step I'm going to give you is to focus on product proof. This one's an important one. From the second you open your Instagram or social media account, you want to make sure that you have photos on there from other people using your products. The next tip I'm going to give you is to use a mix of hard sell and soft sell messaging.

Importance of Packaging for Online Boutiques

The next thing that you should know before starting your online boutique is that packaging matters. Unfortunately, we do still judge a book by its cover. You know, packaging is super important, and this is definitely something that I learned the hard way. I feel like I can't talk about packaging without talking about my mates, No Issue.

FAQ

Q: What are some tips for Social Media Strategy for Online Boutiques?
A: Some tips include focusing on gaining customers, not just followers, and learning from mistakes to avoid common pitfalls.
Q: How can one build relationships with followers on social media?
A: Building relationships involves providing practical tips, having a clear social media strategy, and focusing on gaining customers.
Q: What is the emphasis on product proof and messaging strategies in social media?
A: It is important to showcase product proof with photos from customers and use a mix of hard sell and soft sell messaging to engage the audience.
Q: Why is packaging important for online boutiques?
A: Packaging is crucial as it influences the perception of the brand, and it plays a significant role in the customer's overall experience.