Instagram has changed, and there are three things you need to know if you want to get better results and create more effective, higher-converting, and more profitable social media marketing campaigns for you, your business, or any business that you want to apply this to. First is a three-part process I call Confirm, Connect, Convert that not only works on Instagram but applies equally well to any other social media network you decide to apply this to. But don't worry if you've never heard of this before; most haven't, so I'll show you exactly what it means and how to use it to get more leads, customers, and sales than ever before.
Next, you need to understand and work with the two biggest factors to Instagram success: the audience and the algorithms. Ignore this or get it wrong, and it just doesn't matter how smart, funny, or creative your Instagram content is; it's just not going to work.
Lastly is something called Attention Arbitrage that Instagram, as well as every single other social media platform out there, lives and dies by. So, with that said, let me show you how it's done, starting with the all-important Confirm, Connect, Convert.
First things first, I want you to think of your Instagram account as less of a social media profile and more of like a mini website for your business, one that's designed to do three very specific things in a very specific order. First, you need to confirm that visitors to your bio, viewers of your content, engagers of your feed (that sounds like "Movie" anyway), you want to make sure that they know they're in the right place and they're crystal clear on exactly what you do and who you do it for.
Next, you want to connect, which you're going to do in two ways. The first is by strategically posting your content at the best possible times, which according to this report is Mondays from 10:00 a.m. to noon, Tuesdays from 9:00 a.m. to 1:00 p.m., Wednesdays from 10:00 a.m. to 1:00 p.m., and Friday from 9 to 11:00 a.m.
Lastly, once you've confirmed and connected well, you now have the opportunity to move on to the convert stage, which just so happens to lead me to this video sponsor: MinChat. If you're exploring new strategies to boost your Instagram engagement, reach, and conversions, then you definitely want to check out MinChat, an Instagram DM automation tool that's transforming how brands and creators interact on the platform.
So, with that said, let's talk about algorithms. Here's the deal: winning on social media all comes down to just two simple things: the audience and the algorithms.
The secret to creating content that both your audience and the algorithms absolutely love comes down to combining two different ingredients or elements, pieces, little Lego blocks stacked together.
Blogging and having an SEO or search engine optimized blog was the key to success. This is because Google was the primary traffic driver for most businesses out there, and having a high-ranking website or a blog was a virtual guaranteed payday.
This leads me perfectly to the topic of attention arbitrage, which is all about identifying the platforms, channels, and media opportunities that are offering a disproportionate amount of reach, engagement, and attention in comparison to other platforms.
But if you ask most people why they think some things go viral while other pieces of content go completely ignored, you're likely to hear something along the lines of it just being pure dumb luck, chance, maybe fate, some freak occurrence that caused a magical piece of content to get millions, if not billions, of impressions.
Q: What are the three things needed to maximize Instagram results?
A: The three things needed to maximize Instagram results are the Confirm, Connect, Convert process, understanding and working with the audience and algorithms, and leveraging Attention Arbitrage.
Q: How should one optimize their Instagram profile?
A: One should optimize their Instagram profile by thinking of it as a mini website for their business, ensuring visitors know they are in the right place, and clearly stating what they do and who they do it for.
Q: How can one enhance conversion with MinChat on Instagram?
A: To enhance conversion with MinChat on Instagram, one can use it as an Instagram DM automation tool to boost engagement, reach, and conversions.
Q: What are the two biggest factors to Instagram success?
A: The two biggest factors to Instagram success are the audience and the algorithms. It is crucial to work with these factors to achieve success on Instagram.
Q: What is attention arbitrage on Instagram?
A: Attention arbitrage on Instagram is about identifying platforms, channels, and media opportunities that offer a disproportionate amount of reach, engagement, and attention compared to other platforms.