5 Mistakes Newbies Make With Instagram Ads

1. Introduction to Instagram Ad Mistakes
2. About The Marketing Show
3. The Importance of Proper Instagram Ad Campaign Setup
4. Avoid Using Instagram's Promote Button
5. Advertising for Quality Engagement Over Vanity Metrics
6. Utilizing Video Ads in your Instagram Campaigns
7. Testing Different Ad Elements for Optimum Results
8. FAQ

Introduction to Instagram Ad Mistakes

Whether you're brand new to Instagram ads or a seasoned advertising veteran, you're gonna want to pay careful attention to this episode because in it, I'm going to be breaking down five newbie Instagram Ad mistakes that can absolutely destroy any hopes you have of success with the platform. Let's get to it!

About The Marketing Show

Hey there, my name is Adam Earhart, marketing strategist, and welcome to The Marketing Show, where we help you grow your business and generate more leads, customers, and sales. So, if you're interested in learning the latest and greatest marketing strategies, tools, tips, tricks, and tactics, well, you may want to consider subscribing and hitting that notification bell.

The Importance of Proper Instagram Ad Campaign Setup

Alright, if you've been following me or this channel for any length of time, then you know just how big a proponent I am of Instagram ads. After all, they're one of the greatest marketing opportunities available to businesses today. I strongly believe that pretty much everybody should be at least testing them in their business in order to see if they're going to convert for them. But, like all things, the quality and the results that you get from your Instagram advertising campaign, it's largely going to come down to the quality and the information that you feed into the program itself. Basically, if you want good results and more profitable campaigns out of Instagram ads, well, then you're gonna need to set these campaigns up properly right from the beginning, which is why I'm pretty excited to get to share these 5 newbie mistakes I see time and time again among both novice and pretty seasoned advertisers when it comes to setting up profitable Instagram ad campaigns.

Avoid Using Instagram's Promote Button

So, I strongly advise you to take this episode to heart, make sure to understand the tips, make sure to write them down maybe, and make sure to be implementing them in your campaigns because ignoring them will virtually guarantee a completely failed Instagram ad campaign. So, with all that said let's get right into the tips. Let's help you avoid these mistakes and let's save you a whole lot of money in the process, and it all starts with mistake number 1 which is using the Instagram promote button.

Advertising for Quality Engagement Over Vanity Metrics

Now, I totally understand Instagram has made this incredibly easy, and they've really kind of marketed this button to you as that easy button for your ad campaigns. The parallels are pretty much identical between the Facebook boost post button and the Instagram promote button, and essentially all these are is just real quick and easy ways to get a campaign out there without really doing much work behind it. But, like all things in marketing and business and in life, well, the more you put in, the more you're going to get out, and there really are no shortcuts when it comes to creating effective online campaigns. The promote button is no exception.

Utilizing Video Ads in your Instagram Campaigns

The next newbie mistake I see time and time again among most of the ad accounts that I audit is really relying solely on image ads. Yes, image ads still work and they can work incredibly well, but relying on them as your only form of creative it's kind of crazy. This is especially true if you've never tested or leveraged the power of video, whether we're talking about feed or in the stories. Basically, you need to be testing all kinds of different creative, yes image ads but also video ads and again in the feed and in the stories.

Testing Different Ad Elements for Optimum Results

The next newbie mistake that I see not only in Instagram ads but also Facebook ads and YouTube ads and pretty much any other online advertising platform is simply not testing enough. You see, you have an amazing opportunity here to quickly test different audiences, different placements and different creative in order to find that mythical and magical combination of the perfect ad that's going to give you the best results at the lowest costs and yet so few people fully leverage this incredible power, they don't create enough creative, they don't test enough placements, they don't do enough audience research and really split test a number of different audiences.

FAQ

Q: What is the focus of the Introduction to Instagram Ad Mistakes?
A: The focus is on breaking down five newbie Instagram Ad mistakes that can hinder success with the platform.
Q: Who is the host of The Marketing Show?
A: The host is Adam Earhart, a marketing strategist.
Q: Why is proper Instagram Ad Campaign setup emphasized?
A: Proper setup is crucial for getting good results and more profitable campaigns out of Instagram ads.
Q: What is the first mistake to avoid according to 'Avoid Using Instagram's Promote Button'?
A: The first mistake is using the Instagram promote button.
Q: What is the message about advertising in 'Advertising for Quality Engagement Over Vanity Metrics'?
A: Focus should be on quality engagement over vanity metrics, and avoiding shortcuts like the Instagram promote button.
Q: What type of ads are recommended in 'Utilizing Video Ads in your Instagram Campaigns'?
A: Video ads are recommended in addition to image ads for more effective campaigns.
Q: Why is testing emphasized in 'Testing Different Ad Elements for Optimum Results'?
A: Testing different ad elements like audiences, placements, and creatives is crucial for finding the best performing ads at lower costs.