Christmas is not only an occasion to gather with family and friends, but also the busiest time of the year for Amazon sellers. With the increase in shopping demand during the holiday season, sellers need to be well prepared to make the most of business opportunities. However, the holiday season also comes with challenges, so a sound sales strategy is key to success. In this article, we will learn effective strategies for Amazon sellers during Christmas 2024.
To prepare well for Christmas sales, you first need to know the holiday times of the major countries where Amazon operates. These holidays have a huge impact on your shopping and sales.
During the holiday period, the number of shoppers on Amazon will decrease significantly, so new product launches will not be as effective as expected. If you're planning to launch a new product for Christmas, you may encounter a situation where your ads only attract views and don't convert into sales.
This is perfectly normal because consumers during the Christmas holidays often focus on buying products that are already available, rather than looking for new ones. So, you should considerDeferred product launchuntilJanuary 1, when shopping activities began to come back strongly.
In case you have scheduled a new product sale and the product is already listed on Amazon, you canSuspension of salesfor a few days to avoid ineffective advertising. This will also help you optimize your post-holiday marketing strategy.
One of the big challenges during the holiday season isineffective ads. If you find that your ad campaign is no longer as effective as it used to be, don't worry, this is normal. During the holidays, many consumers don't pay attention to ads because they have finished their shopping or are enjoying the holidays.
Instead of changing or cutting your ad budget excessively, you canBudget mitigationduring this time, andRevised in Januarywhen shopping demand increases again. In particular, don't change too muchCampaign structure(e.g. reducing bids, turning ad groups on and off, etc.) if your campaign is running steadily.
During the Christmas season, many sellers hold big promotions such asFlash Sale Discounts,Special member discountsorPromotions from time to time. However, on these holiday days, such big promotions often don't work as well as expected.
Instead, you can maintainSimple advertising programasDiscount Couponoradvertising on the Amazon platformto drive sales. These strategies are often more effective during the holiday season when consumers are looking for the perfect gift for a loved one.
Christmas is an occasion for gift products and decorations to attract the attention of consumers. If your product has holiday-related characteristics, make sure that you haveProduct Listing Optimizationwith keywords such as "Christmas", "gifts", "decorations", etc. This will make it easier for you to attract customers who are looking for Christmas gifts.
Also, don't forgetTrack the status of the product, because during the holiday season, a lot of products aretake it downdue to violations of regulations on product images or information. Make sure that your images meet Amazon's requirements and that your products are not defective during listing.
After big promotions like Black Friday and Cyber Monday, you'll probably have some products in stock. This is the time you needRe-check inventoryandInventory cleaningto prepare for the new year. Products that have been in stock for a long time or don't sell well during the Christmas season may no longer have a chance to sell, so you need toOffering liquidation strategiesasdiscount,Special PromotionsorSocial media advertising.
You may alsoUse inventory management toolsto identify products that are in a state of "slow selling" and plan to reduce prices or liquidate them quickly.
After the holiday season is over, one of the common problems that sellers will face isLarge Returns. Return times can take several weeks or months after the holiday season. This is where you need toTracking the cause of returnand find a way to handle it.
If the product is returned due todamagedorpoor quality, you need to quickly improve the product quality. If the customer simply doesn't like the gift, you might consider sending an email toCustomer Inquiryabout the condition of the product and offer support to reduce the return rate.
The Christmas holidays are over, but soon afterLunar New Year, an important holiday in many countries. Be prepared for the supply of goods to these markets, especially as businesses and consumers will start shopping more after the holidays.
PlanningReasonable stockpile of goodswill help you not to run out of stock at peak times after the holidays. Carefully study the market and evaluate consumer trends to determine which products will attract interest in February-March.
Conclude
Christmas is not only a joyful holiday, but also a great opportunity for Amazon sellers. However, to take advantage of this opportunity, you need to have a clear strategy and adjust sales activities to suit the time. Hopefully, the above suggestions will help you have a successful holiday season and best prepare for the new year. Wish you good business and prosperity this Christmas holiday!
During the Christmas holidays, many consumers in Western countries suspend shopping or only buy pre-planned gifts. They spend time with family and friends, so commercial activities will decrease. So, the sales of Amazon sellers also declined during this time.
No, you should avoid launching new products at Christmas because consumers are less likely to look for new products at this time. Instead, plan for a product launch in January, when shopping demand starts to pick up again.
During the holiday season, you shouldReduce your ad budgetIf you find that the campaign is not working, instead of changing too many strategies. You can also readjust your advertising strategy in January when shopping demand recovers.
No, during the Christmas holidays, big promotions likeFlash SaleorSpecial Discountsoften ineffective. Instead, maintain simple strategies such asDiscount CouponandAdvertising on Amazonto drive sales.
After Christmas, theReturnswill increase. You need to track the reason for the return (product quality, customer dissatisfaction, etc.) and be proactiveContact Customerto solve the problem in the first place. This will help you reduce your return rate and maintain your reputation on Amazon.
