So, after a lot of thinking about it and a lot of testing, I have now changed my recommended Facebook ad campaign structure, and I need to show you what it now looks like. Is that even allowed? I don't know. That's exactly what I'm going to do in this video. Now, the first thing we need to talk about when it comes to Facebook ad campaign structure is how many ad sets should actually go in your campaign...
The upside to separate ad sets has decreased, and there are advantages on the other side of it to going with one ad set or fewer ad sets. Firstly, by doing so, you consolidate data. So let's say you're spending $100 a day and you've got four ad sets. You're spending roughly $25 per ad set per day. Well, if you put all that budget, all that $100 into the one ad set, that ad set is going to learn much faster...
But doesn't mean you should only ever have one ad set and one campaign. And there are also times we have multiple ad sets. Firstly, the way I would typically structure now, directed offer. So if you're directly advertising your products or services, I would go with one cold audience campaign and one warm audience campaign. Each one of those would have one ad set...
When it comes to the number of ads you should have in your ad sets, Meta has updated their recommendations around this, and I've got Meta Support up about this, so I'm just going to scroll down to the section where we talk about this. Decreasing ads per ad set, that's an interesting title for this section, right? So you can see what the lines that Meta is looking to take similarly to decreasing the number of ad sets, and they say here...
Q: What are the recommended changes to the Facebook ad campaign structure?
A: The recommended Facebook ad campaign structure has been updated. The video explains the new structure which focuses on the number of ad sets in a campaign.
Q: What are the advantages of using fewer ad sets in a Facebook campaign?
A: Using fewer ad sets in a Facebook campaign can lead to faster learning as the budget is concentrated in one ad set, allowing for data consolidation.
Q: When should one deviate from the one ad set recommendation?
A: There are instances where having multiple ad sets is recommended, especially when advertising directly to cold and warm audiences. It is not always necessary to stick to just one ad set and one campaign.
Q: What is the recommended number of ads per ad set in a Facebook campaign?
A: Meta has updated its recommendations regarding the number of ads per ad set. The guidelines now suggest decreasing the number of ads per ad set to align with the evolving strategies.
