EN
Starting from scratch, the journey of building a wedding services business is both exciting and challenging. Recently, an opportunity arose to make a significant sale, potentially worth £4,000. Kendra, the wedding planner, took the lead on a video call with potential clients to discuss their options and provide insights into the costs associated with their wedding plans.
During the call, Kendra outlined various options and provided a worst-case scenario estimate of £22,000 for a high-end wedding. However, she reassured the clients that this figure was far beyond what they would likely need. The goal was to present a range of services, including decorations, lighting, and entertainment, while ensuring the clients felt informed about what was being offered.
After the call, the team worked late into the night to create a detailed proposal document. This document included a comprehensive list of services and a contract outlining the terms of business. Setting up payment options through Stripe was also a priority to facilitate credit card payments. The anticipation of receiving the first payment from the clients marked a significant milestone for the business.
The current strategy involves attracting clients through free remote wedding planning services. An onboarding call helps identify client requirements, followed by a second call where services are offered. However, challenges arise when clients are either too early in their planning process or too far along, making it difficult to provide tailored services.
The existing lead magnet lacks a time limit, making it labor-intensive and costly. Additionally, the onboarding process can lead to mismatched expectations if clients do not have a venue or date set. The sales pitch must be customized for each client, which complicates the process and can lead to wasted efforts.
To improve the sales process, a new funnel is being implemented. This includes offering a three-week trial of wedding planning services, allowing clients to experience the value without financial commitment. The onboarding call will still gather requirements, but now the focus will be on qualifying clients based on their readiness to proceed with planning.
The revised approach aims to present clients with a clear understanding of their needs and the associated costs. By offering a fixed price for comprehensive services, clients can make informed decisions without feeling pressured. This strategy not only benefits the business but also provides value to clients by revealing potential gaps in their planning.
Recent sales calls have shown improvement, with a more natural conversation flow leading to better engagement with potential clients. By focusing on building rapport and understanding client needs, the sales process feels less like a hard sell and more like a collaborative effort to create their dream wedding.
The journey of establishing a wedding services business is ongoing, with lessons learned from each interaction. While the current financial balance remains negative, plans to resume pressure washing services will help boost income. The focus remains on refining the sales funnel and ensuring that clients receive exceptional service as the business grows.
Q: What is the initial step in building a wedding services business?
A: The initial step involves making connections with potential clients and discussing their wedding options through video calls.
Q: What was the worst-case scenario estimate provided to clients?
A: Kendra provided a worst-case scenario estimate of £22,000 for a high-end wedding.
Q: What key elements were included in the proposal document?
A: The proposal document included a comprehensive list of services and a contract outlining the terms of business.
Q: What is the current strategy for attracting clients?
A: The current strategy involves offering free remote wedding planning services and conducting onboarding calls to identify client requirements.
Q: What challenges are faced in the sales process?
A: Challenges include the lack of a time limit on the lead magnet, mismatched expectations during onboarding, and the need for customized sales pitches.
Q: What new approach is being implemented to improve the sales process?
A: A new sales funnel is being implemented, offering a three-week trial of wedding planning services to qualify clients based on their readiness.
Q: How does the revised approach enhance client engagement?
A: The revised approach provides clients with a clear understanding of their needs and costs, allowing them to make informed decisions without feeling pressured.
Q: What improvements have been observed in recent sales calls?
A: Recent sales calls have shown a more natural conversation flow, leading to better engagement and a collaborative effort in planning the wedding.
Q: What are the future plans for the wedding services business?
A: Future plans include resuming pressure washing services to boost income and refining the sales funnel to ensure exceptional client service.