In this article, we will address common questions regarding online money-making strategies and Facebook advertising. The motivation behind this Q&A is to provide clarity on frequently asked questions that often get lost in spammy comments on popular videos.
A common question arises about whether to use Google shortened links or direct product links in Facebook ads. Research indicates that shortened links can sometimes lead to lower click-through rates as they may appear spammy to users. While I occasionally use shortened links, I prefer creating subdomains from my main domain to maintain a professional appearance. Ultimately, using shortened URLs is acceptable, and many successful marketers do so without significant drawbacks.
Determining what constitutes a high or low cost per engagement on Facebook can be complex, as it varies based on several factors including the advertising niche and competition. Generally, a high cost per engagement might be considered anything over 10 cents, while lower costs could be around 1 to 2 cents. It's essential to monitor performance and adjust campaigns accordingly, especially if costs exceed expectations without generating sales.
When assessing ad performance, it's crucial to consider engagement metrics relative to your budget. For example, if you spend $5 a day, achieving around 50 post engagements within 24 hours could be a reasonable expectation, depending on your niche. If engagement rates are low and costs are high, it may be wise to pause the ad and reevaluate its effectiveness.
If an ad is not performing well after a few days, it may be necessary to cancel it. Ideally, you should see a decline in costs or an increase in engagement over time. If costs remain high without any sales, consider stopping the ad and testing new strategies. It's essential to analyze the data and make informed decisions based on performance metrics.
Repeated bans of Facebook ad accounts can often be traced back to linking issues or violating advertising policies. If your account has been banned, starting fresh with a new Facebook page and avoiding the same payment methods can help. Additionally, be cautious about the types of products you advertise, as certain categories like e-cigarettes or gambling are strictly prohibited.
When running a business from outside the U.S., it's important to consult with an accountant to navigate legal and tax obligations. Each country has different regulations, and professional advice can help ensure compliance. Keeping accurate records and understanding local laws is crucial for managing your business effectively.
Shopify offers various payment methods beyond PayPal, depending on the country of operation. Merchants can explore the payment settings in Shopify to find suitable alternatives. However, direct credit card payments may not be available in all regions, so it's essential to review the options provided.
If you have additional questions or need clarification on any topics discussed, feel free to reach out. While it can be challenging to address every inquiry due to the volume of comments, gathering questions and providing comprehensive answers is a priority to assist others in their online business journeys.
Q: What are common questions regarding online money-making strategies and Facebook advertising?
A: This article addresses frequently asked questions that often get lost in spammy comments on popular videos.
Q: Should I use Google shortened links or direct product links in Facebook ads?
A: Research indicates that shortened links can sometimes lead to lower click-through rates as they may appear spammy. Creating subdomains from your main domain is preferred for a professional appearance, but using shortened URLs is acceptable.
Q: What is considered a high or low cost per engagement on Facebook?
A: A high cost per engagement might be anything over 10 cents, while lower costs could be around 1 to 2 cents. It's essential to monitor performance and adjust campaigns accordingly.
Q: How do I assess ad performance on Facebook?
A: Consider engagement metrics relative to your budget. For example, spending $5 a day and achieving around 50 post engagements within 24 hours could be reasonable, depending on your niche.
Q: What should I do if my Facebook ad is underperforming?
A: If an ad is not performing well after a few days, consider canceling it. Analyze the data and make informed decisions based on performance metrics.
Q: How can I avoid Facebook ad account bans?
A: Repeated bans can often be traced back to linking issues or violating advertising policies. Starting fresh with a new Facebook page and avoiding the same payment methods can help.
Q: What legal considerations should I keep in mind for international business?
A: Consult with an accountant to navigate legal and tax obligations, as each country has different regulations. Keeping accurate records and understanding local laws is crucial.
Q: What payment options are available beyond PayPal on Shopify?
A: Shopify offers various payment methods depending on the country of operation. Merchants should explore payment settings in Shopify to find suitable alternatives.
Q: How can I get further clarification on topics discussed?
A: Feel free to reach out with additional questions. Gathering questions and providing comprehensive answers is a priority to assist others in their online business journeys.
