In August of this year, Instagram made a major change in the way it measures content performance, when it switched to using metrics"Views"as the main index. Now, Meta has expanded this change and applied it to the Facebook platform as well. This can change the way you track and evaluate Facebook posts, as the view metrics will change drastically. Here are the important changes you need to be aware of.
Facebook and Instagram have used a variety of metrics to measure content effectiveness, such asPlays,ImpressionsandNumber of Accounts Reached. These metrics can be confusing and difficult to compare across platforms. To solve this problem, Meta decided to switch to"Views"is a unique metric, making measuring content effectiveness clearer and simpler for users and content creators.
On Facebook, from now on,Viewswill replace the index"Impressions". This means that every time a user views your post on the screen will be counted as a view, including repeat views. For example, if a person views a photo or video of yours three times in a day, each time will be counted as a view, rather than just one impression. As a result, you'll see a higher number of views than before.
Index"Views"will apply to all types of content on Facebook and Instagram, includingVideo,Reels(short video),imageandPost Text. This saves you from having to track separate metrics for each type of content. Instead, you just need to pay attention toViewsto measure the effectiveness of posts on both platforms, from videos to photos and posts.
Meta has also adjusted metrics related to watch time. Previously, we had the"watch time"and"Average watch time", but now they will be changed to"minutes watched"and"Average watch minutes". These new metrics make it easy to track the total amount of time a user spends watching a video or Reels, with second-by-second accuracy.
One important thing is that although indicators such as"views","minutes watched"and other indicators have not changed the way they are calculated, but their names have been updated. So, if you find that your metrics change suddenly or seem confusing, it may be due to this transition. Familiarize yourself with the new terms so that you don't get confused when tracking the performance of your posts.
Switching to use"Views"as a key metric simplifies content performance measurement, especially in the context of videos and visual content types that are becoming more popular than ever on both Facebook and Instagram. Reducing separate metrics and replacing them with a single metric makes it easier for creators and advertisers to track and adjust their content strategy. Simplifying metrics not only saves time but also improves efficiency in evaluating social media strategies.
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Changes in metrics'Views'on Facebook is a big step forward in clarifying performance data and making it easier for users to evaluate and improve their content. At the same time, thefbspiderwill be a great assistant to help you manage your Facebook page effectively, from tracking metrics to managing advertising and content activities.
