The New Way To Grow On Instagram: Algorithm Changes & Reels

Content Introduction

Key Information

• The algorithms on social media, especially Instagram, are frequently changing.
• The speaker recently found hope in a change that allows for posting three reels a day.
• They plan to share their results and explain how the algorithm works to users' advantage.
• A major recent algorithm change promotes videos separately, making it easier for smaller creators to gain visibility.
• Previously, larger creators dominated the views due to follower count, making it hard for smaller accounts to grow.
• Instagram aims to give everyone a chance in the creator economy, promoting new reels to subscribers first.
• The algorithm evaluates how specific subscriber groups react and promotes engaging content to similar groups.
• The speaker has seen smaller profiles gaining millions of views due to this algorithm update.
• Posting frequently allows creators to go viral more easily, leading to new subscribers and engagement.
• Instagram still values subscribers and engagement but has shifted focus towards interest-based visibility.
• Creators can recycle and repost their content, which can still achieve high engagement and views.
• Hashtags are less impactful unless there's a direct subscription to a specific hashtag.
• Timing of videos does not matter as much as the engagement they generate.
• Finally, creators should evaluate successful outlier reels and repost them, even if old, to maximize reach.