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The future of social media | 2025 trends you NEED to know

#Social Media Marketing
2025-01-05 15:1410 min read

Content Introduction

In this video, the speaker discusses emerging trends in social media for 2025 that creators and brands should consider to grow their audience and enhance engagement. Key points include the rising importance of multi-layered hooks to capture fleeting attention, the shift towards longer-form content creation, and the rise of micro-communities that foster personal connections. The speaker predicts the resurgence of long-form content, especially on platforms like YouTube, where viewers are spending more time with such media. Additionally, they note that social commerce is becoming integral, allowing creators to sell directly through their content. They encourage viewers to innovate and adapt their content strategies to stay relevant in a rapidly evolving digital landscape while also highlighting the value of tools like Storyblocks for high-quality media production.

Key Information

  • Social media use for brand growth, income generation, and audience connection is crucial.
  • By 2025, social media is expected to change significantly, with new trends emerging.
  • A key trend involves optimizing 'hooks' in content to capture audience attention quickly, as attention spans are decreasing.
  • Multilayered hooks involving audio, visual, and text components can enhance engagement.
  • There is a predicted comeback of long-form content, emphasizing deeper engagement with audiences.
  • Social media platforms will likely focus on creating micro-communities for more personal interactions.
  • Automation tools such as ManyChat are changing the way creators interact with their audiences.
  • Brands and creators will need to diversify their content formats, embracing both short and long-form content.
  • Social commerce is on the rise, offering a way for creators to sell directly through social media channels.

Timeline Analysis

Content Keywords

Social Media Trends 2025

The video discusses the upcoming changes in social media for 2025, emphasizing the need for brands to adapt to a changing landscape that prioritizes audience engagement and creative content.

Hooks in Content

Creators must enhance their content hooks due to decreasing attention spans. The video suggests using multi-layered hooks that incorporate audio, visual, and text elements to capture audience interest.

Attention Span Study

A study by Facebook revealed that the average attention span for video content has decreased to as low as 1.7 seconds, highlighting the importance of engaging content right from the beginning.

Long Form Content

There's a predicted comeback for long-form video content as viewers seek more in-depth experiences. Platforms will likely allow longer videos to cater to growing demand.

Micro Communities

The rise of micro communities is mentioned as social media shifts from impersonal networks to more niche and personalized engagement, indicating a trend towards finding deeper connections online.

Zero Click Content

This trend involves creating content that delivers value without prompting users to click away. It focuses on the effectiveness of providing direct, engaging content that is self-sufficient.

Social Commerce

Social commerce incorporates selling directly through social media platforms, with TikTok leading in this area, thus creating new opportunities for creators to monetize their content.

AI in Content Creation

AI tools that enhance creativity in content creation are predicted to rise, making it easier for creators to produce diverse and engaging material across various platforms.

StoryBlocks

StoryBlocks is introduced as a subscription service providing creators unlimited access to royalty-free assets, enabling them to enhance their content effectively without legal hassles.

Related questions&answers

What is the significance of social media in brand growth?

Social media is crucial for brand growth as it allows businesses to connect with their audience, earn income, and create a community around their brand.

Why should I watch this video regarding social media trends?

This video outlines upcoming changes in social media by 2025 that are important for anyone looking to grow a brand using these platforms.

What is the trend concerning attention spans mentioned in the video?

The video discusses a decrease in attention spans, revealing that in 2025, audiences will have even less time to grab their attention, making effective hooks even more important.

What are multi-layered hooks?

Multi-layered hooks combine audio, visual, and text elements to engage the audience effectively in under two seconds.

What is the projected future of long-form content?

The video suggests that long-form content is making a comeback and that platforms will encourage creators to produce high-quality, longer videos.

What does social commerce entail?

Social commerce refers to the ability to sell products directly through social media platforms, enhancing customer experiences and driving sales.

How are brands expected to change their approach to content creation in 2025?

Brands will need to experiment more creatively and focus on producing fresh, relevant content to stay competitive in the fast-evolving social media landscape.

What does the term 'zero-click content' mean?

Zero-click content refers to content that provides value directly within the social media post itself, requiring no additional clicks to access information or value.

What are the advantages of using Storyblocks for video creation?

Storyblocks offers thousands of royalty-free assets to enhance video production, making it easier for creators to produce engaging, high-quality content.

What should content creators focus on to leverage these trends?

Content creators should focus on building personal connections within micro-communities and experimenting with content formats to stay relevant.

What's the message about the future of content consumption?

The video emphasizes the importance of adapting to rapid changes in trend cycles, urging creators to respond creatively to keep their content relevant.

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