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Social Media Manager's Guide to Instagram Analytics (+ what to put on analytics report)
Content Introduction
This video addresses a common issue among social media managers: misinterpreting Instagram insights, which hinders their ability to track results effectively. The presenter, Mel, shares a detailed guide on correctly analyzing Instagram analytics to improve performance for both themselves and their clients. The video outlines key steps, such as utilizing third-party software for deeper insights, tracking outbound traffic, and creating side-by-side comparisons of monthly data to identify trends. Additionally, Mel discusses the importance of custom UTMs to monitor traffic sources effectively. Viewers are encouraged to engage with the content by liking, commenting, and subscribing for more valuable insights into social media management.Key Information
- Almost all social media managers misinterpret their Instagram insights, which hinders their ability to see actual results.
- The speaker shares a step-by-step guide on how to correctly read Instagram analytics to yield better outcomes for themselves and their clients.
- They emphasize the importance of hooking up an Instagram account to third-party software for better analytics and data access.
- The video outlines several crucial steps, including tracking traffic out of Instagram, using custom UTMs for tracking, and creating monthly comparisons to understand trends.
- Utilizing tools like Bitly for link tracking can provide insights on where traffic comes from, which is essential for optimizing social media strategies.
Timeline Analysis
Content Keywords
Instagram Insights
Many social media managers are misreading their Instagram insights, which stops them from seeing actual results. This guide provides a step-by-step approach to properly reading Instagram analytics to achieve better outcomes for themselves and their clients.
Social Media Management
The speaker, Mel, operates a successful social media agency and provides guidance for other managers, particularly in understanding and utilizing Instagram analytics effectively for their clients.
Reporting Tools
Using third-party software for analytics is crucial since Instagram's native data is limited. Recommendations include using platforms like Agora Pulse for in-depth reporting and insights that go beyond Instagram's default offerings.
Custom UTMs
To track traffic effectively, creating custom UTMs is essential. This allows managers to analyze where traffic is coming from and how many clicks each link receives, particularly when utilizing shorteners like Bitly.
Monthly Data Tracking
Creating side-by-side monthly comparisons in tools like Excel helps track insights over time. This method allows social media managers to observe trends and patterns in performance, providing a realistic view of social media efforts.
Related questions&answers
Why are many social media managers reading their Instagram insights incorrectly?
What is the first step to understanding Instagram insights?
What kind of data can third-party tools offer for Instagram insights?
Why is tracking traffic out of Instagram important?
How can custom UTMs help in tracking traffic?
What is the importance of creating a side-by-side month comparison for Instagram insights?
What is a common mistake made by social media managers regarding performance metrics?
How can one effectively use insights to tailor content strategy?
What tools does the speaker recommend for social media management?
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