EN

How Much YouTube ACTUALLY Pays for 1,000,000 Views

#Social Media Marketing
2025-07-22 18:2010 min read

Content Introduction

This video explores the earnings of the vidIQ YouTube channel, revealing that despite accumulating over 150 million views, the channel has only earned $222,000, equating to a CPM of about $148. The video discusses various revenue sources, such as ad revenue, YouTube's premium revenues, and the impact of view demographics on earnings. It highlights the fact that shorts do not contribute significantly to revenue, while live streams can be a more lucrative source. The speaker mentions their decision to delay monetization to prioritize education and building the channel's brand. They also emphasize the importance of CPM versus RPM in understanding revenue, with reminders of how geographical location and content type affect earnings. Viewers are encouraged to consider monetization strategies for their channels and what that could mean for their content's financial potential.

Key Information

  • The video discusses earnings from YouTube views, stating that 1 million views generally equals about $3,200, but many channels earn significantly less.
  • The creator reveals their channel, vidIQ, has earned $222,000 overall despite having over 150 million views.
  • They explain the concepts of CPM (cost per thousand views) and RPM (revenue per thousand views), stating their channel's CPM is over $10.50, although not all of this translates to earnings due to YouTube's 45% cut.
  • The creator emphasizes that most of their revenue comes from traditional videos and not from YouTube Shorts, which they say have lower monetization potential.
  • Despite opportunities to earn more through live streams and direct audience engagement, many creators struggle to get viewers for such events.
  • The video ends with the creator inviting viewers to consider their own potential earnings based on subscriber count and views, and hints at a follow-up case study.

Timeline Analysis

Content Keywords

YouTube Earnings

The video discusses how much revenue is generated from YouTube views, revealing that the channel earns around $3,200 from 1 million views. It delves into the details of earnings from different types of content, including shorts and live streams, and why their earnings might be lower than anticipated despite having substantial viewer counts.

VidIQ Channel

VidIQ's YouTube channel opened in 2013 and has since accumulated over 150 million views. The speaker notes how the channel has earned approximately $222,000, which highlights the relationship between views and actual earnings on YouTube.

CPM and RPM

This segment explains the differences between CPM (Cost Per Mille) and RPM (Revenue Per Mille), emphasizing that RPM is a better indicator of what creators actually earn from ad revenue and various monetization sources on YouTube.

Live Streams

The video mentions the potential of live streams as a lucrative revenue source, providing tips on how to effectively engage audiences to maximize earnings. It contrasts different monetization strategies and discusses the importance of viewer engagement.

YouTube Shorts

The video highlights the challenges of monetizing YouTube Shorts, noting that although they can gather views, the earnings from them are not as substantial unless specific view milestones are achieved.

Audience Engagement

The video emphasizes the importance of engaging an audience effectively, especially regarding live streams to ensure viewership and revenue generation.

Ad Revenue

The narrative explores how ad revenue plays a crucial role in a channel's earnings, detailing that substantial earnings can be achieved if a video is optimally designed and positioned for ads.

Related questions&answers

How much money can a YouTube channel with 1 million views typically earn?

$3,200

What are the primary sources of revenue for a YouTube channel?

Most of the revenue comes from ads or YouTube Premium.

What is the CPM (Cost Per Mille) for the vid IQ channel?

The CPM of the vid IQ channel is over $10.50.

Why has the revenue for the vid IQ channel been relatively low despite high view counts?

This is primarily because a significant portion of views comes from shorts, which have lower monetization potential.

What are live streams and how do they contribute to revenue?

Live streams can generate substantial income, with some channels making up to $10,000 from 1 million views.

What is the difference between RPM and CPM?

CPM is what advertisers pay, while RPM is what you earn from ad revenue and other YouTube revenue sources.

What additional revenue opportunities are available through live streams?

Live chat features like Super Chats and memberships can provide direct income from audience engagement.

How have YouTube's monetization policies for shorts changed recently?

YouTube introduced requirements for monetization of shorts that many creators have not met.

What is a significant challenge for live stream creators?

Getting people to watch live streams consistently is a major challenge.

Can shorts creators earn as much as long-form content creators?

Yes, a shorts creator can earn comparable amounts, particularly through sponsorships and ads.

More video recommendations