What is Amazon AMZN Fulfillment? Comprehensive parsing and query steps

Amazon USSellers and buyers at the station know that logistics is one of the important factors that affect the transaction experience. Imagine you place an order for an item and can't wait to know when it will arrive. However, apart from waiting, what worries you the most? That's right, it's the state of logistics! atAmazon platformaboveAMZN logistics methodProvides a transparent, trackable logistics experience for sellers and buyers. Not only does it allow your package to arrive quickly and smoothly, but it also allows you to keep track of its every "movement" at all times. With it, logistics is no longer a mystery, but a treasure trove of information that is completely in your hands!

What is Amazon AMZN Fulfillment?

AMZN Fulfillment Method is a coded identifier for logistics management on Amazon, which is usually used to show the fulfillment method or fulfillment route of an order. It not only applies to Amazon Fulfillment (FBA) but also covers transportation management for third-party fulfillment (FBM).

Key features include:

Efficient logistics network: With AMZN Logistics, order status updates are fast and traceable.
Multi-channel coverage: Support global distribution, including local and international logistics.
Full transparency: At every step of the process, from dispatch to delivery, the AMZN system records and generates logistics status information.
Understanding the logistics status is a concern for both sellers and buyers, and the following are the specific steps to inquire about the logistics method of Amazon AMZN:

Step 1: Log in to Amazon Seller Central

Open Amazon Seller Central.
Enter your login information and go to the "Order Management" page.

Step 2: Find the AMZN logistics information of the order

On the Order Management page, search for the relevant order number.
Click on the order details to view the Shipping Method column, which usually shows "AMZN" or other shipping identifiers.

Step 3: Check the tracking status through the tracking link

Copy the Tracking URL or Tracking Number.
Check the shipping progress directly on the official website of the corresponding shipping company or on the order page of Amazon.

Step 4: Use a third-party tool to query multiple orders

If you need to manage logistics information for multiple orders in bulk, you can use the following third-party tools:

ShipStation: Enables automated logistics management.
AfterShip: Provides the service of tracking multiple logistics companies.
SellerApp: Sync Amazon order status in real-time.

Tips:

Make sure you check the status of your logistics regularly, especially during the holidays, when there may be delays.
If you find any logistics abnormalities, you can contact Amazon customer service or relevant logistics companies in time to deal with it.

Advantage:

Fast logistics: With Amazon's strong warehousing network, AMZN Logistics is able to ensure that goods reach customers quickly.
Real-time updates on logistics status: The system automatically syncs delivery information, so buyers and sellers can stay on top of the status of their orders.
Improve customer satisfaction: With AMZN Logistics, customers can enjoy a standardized delivery experience and increase their purchasing confidence.
Automated management: Reduce manual operations and improve order management efficiency, especially for sellers with high-volume orders.

Notes:

Fees: Using AMZN logistics usually comes with additional costs, and sellers need to take the logistics costs into account in the pricing.
Shipping restrictions: Some product categories, such as dangerous goods or oversized items, may not be able to be shipped with AMZN Logistics.
Timeliness risk: While AMZN logistics are generally fast, delays can still occur during peak seasons or extreme weather conditions.
Accuracy of shipping information: When submitting an order, it is important to ensure that the customer's address and shipping information are correct to avoid returns or misdelivery.
AMZN's logistics method is not only efficient and reliable, but also provides sellers with transparent logistics management tools. In this article, you can clearly understand the definition of AMZN Logistics, how to make inquiries, and the key considerations in its use. With these skills in mind, both novice sellers and experienced operators can better manage orders and improve customer satisfaction on Amazon.

Recommend several tools to easily download product data from Amazon client pages

Is there any widget that can download product data information from the Amazon client page? On Amazon, whether you are a novice seller or an experienced seller, mastering and analyzing product data is key to improving your sales and optimization strategy. In order to acquire and analyze data from Amazon pages more efficiently, many developers and tool providers have launched specialized data scraping tools. These tools will not only help you extract product information from your Amazon client page, but they will also allow you to better analyze market trends and competitors.

Here are 5 recommended tools to help you easily download Amazon product page data:

Helium 10

Helium 10It is a comprehensive suite of tools that are extremely popular with Amazon sellers, focusing on several features such as sales, market research, keyword analysis, and data scraping. It offers a plethora of tools for Amazon platform optimization to help sellers make data-driven decisions. For users who need to download Amazon product data, Helium 10XrayTools are one of its core highlights. Xray can extract a large amount of information directly from Amazon pages, such as product prices, sales, number of reviews, rankings, etc., and export them in a form that is easy to analyze.

merit：

All-round analytics: Helium 10 includes dozens of tools that provide support for everything from keyword research to competitor analysis, from inventory management to ad optimization. Sellers will not only be able to scrape the data, but also conduct in-depth analysis.
Powerful data scraping capabilities: Through Xray tools, users can quickly capture key information about products, and view trends and market changes through visual charts and graphs to help optimize product pages and ads.
High accuracy: The data provided by Helium 10 is reliable and accurate, ensuring that sellers make informed business decisions.

shortcoming：

Higher price: Helium 10's advanced features are on the high side of the price and may not be suitable for sellers with limited initial budgets. Especially in terms of the difference between the basic and advanced editions, there are many functional limitations.
Learning curve: Despite its powerful features, Helium 10 has a slightly more complex interface and tools for newbies and can take some time to master.

Jungle Scout

Jungle Scoutis another tool that is widely popular among Amazon sellers, focusing on product research, competitive analysis, as well as data scraping. It's"Product TrackerandSales Analytics"It's very powerful and can help sellers pull detailed product information from Amazon pages and do continuous tracking analysis. Through these tools, users can download a large amount of product data, including price, sales, sales volume, inventory levels, and more, to understand market demand and competition.

merit：

Simple and easy to use: Jungle Scout offers an intuitive user interface that can be quickly picked up even by users with no technical background.
Accurate product analysis: The tool provides accurate market data to help sellers find potential products and understand the dynamics of competitors.
Automated Tracking: Jungle Scout also supports automated data tracking features that can help sellers get product data on a regular basis and automatically generate reports.

shortcoming：

Single feature: Compared to Helium 10, Jungle Scout's features are more focused on product research and sales data, lacking more comprehensive marketing and advertising analysis tools.
Higher price: Jungle Scout's advanced features are more expensive, and there may be a trade-off for small sellers or those on a budget to invest or not.

3.AMZScout

AMZScoutis a product research-focused tool designed to help Amazon sellers understand market data for potential products. through itsPro ExtensionPlugin, users can extract product information directly from Amazon pages, including price, sales, number of reviews, ranking, profit, and more. AMZScout also offers "Product Databasefunction, which can extract the data of multiple products in batches to help sellers screen out the most potential products for sale.

merit：

Powerful product filtering: AMZScout provides some advanced filters to help sellers filter the most promising products based on different criteria, such as price range, number of sales, number of reviews, etc.
Real-time data: AMZScout provides real-time updated market data that reflects the latest developments across products on Amazon's platform.
Price-friendly: AMZScout offers a more affordable subscription fee than other tools, making it suitable for small sellers who are just starting out.

shortcoming：

Relatively basic features: AMZScout mainly focuses on product research and market analysis, and lacks more comprehensive business management tools, such as advertising analysis, keyword research, etc.
Plugin stability: While AMZScout's browser plugin is convenient, it sometimes crashes or loads slowly.

4.DataHawk

DataHawkIt is a tool that focuses on Amazon data analysis, which can help sellers monitor keyword rankings, product page performance, competitor data, and more. DataHawkAmazon Product TrackerIt can help sellers extract product information in bulk from Amazon pages, analyze historical data, and evaluate sales, price changes, and inventory. DataHawk also has powerful data export and report generation capabilities, making it suitable for sellers who need in-depth analysis of Amazon's sales performance.

merit：

Comprehensive product tracking: DataHawk provides real-time tracking of everything from sales to inventory, helping sellers get a complete picture of what's happening in the market.
Powerful data analysis capabilities: Keyword ranking tracking, competitor analysis, and price history data are supported to help sellers optimize product listings and marketing strategies.
Custom reports: Users can customize their own data reports to quickly generate key data related to the business for decision-making and analysis.

shortcoming：

Higher cost of entry: While DataHawk offers great features, its price is slightly higher than other tools, requiring small and medium-sized sellers to choose according to their budget.
Learning curve: DataHawk is complex, and it may take some time to familiarize yourself with the platform's operation when you first use it.

5.Keepa

Keepais a tracking tool for historical Amazon product price and sales data for sellers who focus on price fluctuations and product trend analysis. Keepa provides a powerful historical data tracking function, which can help sellers analyze the price trend, sales volume, inventory changes, etc. of products in the past period, and can scrape product information directly from the page. Keepa'sBrowser plug-insVery useful for being able to display price history and sales curves directly on the Amazon page.

merit：

Rich historical data: Keepa is known for its powerful historical data tracking features, which provide accurate price fluctuations, inventory changes, and sales trends.
Intuitive chart display: Keepa displays the historical data of products in the form of charts to help sellers quickly identify the trend of price and sales volume.
Free Basic: For sellers on a budget, Keepa offers a free basic version that covers most of the basic needs.

shortcoming：

Lack of comprehensive features: Keepa focuses on historical data on price and sales, and lacks in-depth support for other aspects such as keywords, competitor analysis, and more.
Limited data scraping capabilities: While Keepa offers powerful data scraping capabilities, its scraping scope and capabilities are slightly limited compared to other tools.

How much does it cost to start selling on Amazon?

In addition to the query of AMZN logistics methods, how much Amazon novices need to invest is also a question that every new seller who has just settled in Amazon needs to pay attention to. Sellers who are new to the platform often need to understand the start-up costs, advertising expenses and other related expenses. By knowing how much you need to invest for new Amazon investors, you can budget well and avoid excessive financial stress. For starters, having a good idea of what Amazon Ads search term impression share means can also help you optimize your ad performance.

Amazon Seller Program fees

First of all, Amazon offers two seller programs for sellers:Individual Seller ProgramandProfessional Seller Program。

Individual Seller Program:For small sellers who are just starting out, choosing the Individual Seller Program is the most suitable. This plan doesn't require a monthly subscription fee, but it does cost $0.99 per item sold. This program is suitable for sellers with a small number of sales, especially those looking to test the waters of the Amazon platform.
Professional Seller Program:If you have a large sales volume and plan to operate on Amazon for the long term, it may be more cost-effective to opt for the Professional seller plan. This plan requires a flat fee of $39.99 per month, but there are no per-item fees. For sellers with large sales volumes, such a flat fee is more cost-effective.

For early Amazon novice sellers, opting for the Individual Seller Program is usually the most economical option, and when your sales scale expands, you can consider upgrading to the Professional Seller Program.

Margin fees

According to the regulations of different categories, some products require sellers to pay a deposit. This security deposit is used to ensure that the seller fulfills the contract of sale and is usually refunded after the item has been sold. The amount of margin can range from a few hundred to several thousand dollars, depending on the product category and sales expectations. For novice sellers, choosing a category with low margin requirements can reduce the pressure of initial investment.

It is recommended that novice sellers consider the margin requirements of the category when choosing products to sell. If the margin of the product is too high, you can consider starting with the category that does not require high margin first, and gradually accumulate experience and funds.

Procurement costs

Procurement costs are usually the most important expense for novice sellers when selling on Amazon. Procurement costs are affected by product type, quantity, quality, and supplier pricing. Generally speaking, the initial purchase cost can be from:A few hundred to a few thousand dollarsThe amount depends on the product you choose and the sales strategy.

If you choose low-priced small items (such as jewelry, electronic accessories, etc.), the purchase cost is lower, and it may only cost a few hundred dollars.
If you're planning to sell higher-priced items (e.g., appliances, furniture, etc.), the cost of purchasing will be correspondingly higher, potentially a few thousand dollars.
It is recommended that novice sellers try to start with categories with high market demand and low procurement costs when choosing products, and at the same time maintain sufficient inventory to avoid missing sales opportunities due to out-of-stock.

First-leg logistics costs

First-mile logistics refers to the cost of transporting products from your supplier's location to Amazon's warehouse. This fee is affected by the weight, volume, and shipping method of the product. If the product is heavier or larger, the first-leg logistics cost will also increase accordingly.

The range of first-leg logistics costs usually ranges from:Tens to hundreds of dollarsRange. In order to control costs, novice sellers can choose the right logistics company and shipping method. For small quantities of goods, you can choose to ship by sea or by air, and the shipping cost will be relatively cheap.

Fulfillment by Amazon fees (FBA fees)

Offered by AmazonFBA（Fulfillment by Amazon）The service allows sellers to store inventory in Amazon's warehouse, and Amazon is responsible for subsequent delivery, after-sales service, etc. Sellers who use FBA services need to pay relevant FBA fees, including storage fees and delivery fees.

The exact amount of FBA fees depends on the size, weight, and selling price of the item. Typically, FBA fees start from:A few hundred to a few thousand dollarsRange. Small sellers can take advantage of Amazon's fee calculator to estimate FBA fees in advance and thus prepare for the pricing of their products.

It should be noted that FBA is not only logistics and distribution, but also includes Amazon's customer service, return processing and other additional services. One of the big advantages of using FBA is that you can enjoy Amazon's efficient logistics and customer support, increasing product exposure and sales.

Amazon US and US Market Analysis: Opportunities and Challenges

In the field of cross-border e-commerce,Amazon USIt is undoubtedly one of the largest e-commerce platforms in the world, bringing together consumers from all over the world and providing huge market opportunities for cross-border e-commerce sellers. However, it is not an easy task to stand out on this competitive platform. This article will provide an in-depth analysis of Amazon's US stationMarket characteristics, consumer behavior, and competitive landscapeandLogistics solutionsto help sellers fully understand this market and formulate precise marketing strategies.

1. Characteristics of the Amazon US market

The market characteristics of Amazon US can be analyzed from the following aspects:

Strong consumer purchasing power Consumers in the United States have high purchasing power and have high requirements for product quality, brand and after-sales service. With the growth of the middle class and the increasing number of high-end consumer groups, the demand for imported goods in the U.S. market is increasing, especially in categories such as electronics, household goods, fashion and clothing. This provides a huge space for cross-border e-commerce sellers to develop.
A wide range of products Amazon USA covers almost every product category, from everyday items to luxury goods, from electronic devices to health and beauty products. For sellers, this means that the space to choose products is very broad, but at the same time, there needs to be a clear positioning in product selection to reduce the fragmented competition in the market.
Fierce competition As Amazon US is one of the world's largest e-commerce platforms, many well-known brands and global sellers have settled in, making the market extremely competitive. Not only do sellers have to face a large number of local competitors, but they also need to compete with sellers from all over the world. Therefore, how to stand out from the crowd has become a key challenge for every seller.

2. Consumer behavior analysis

Understanding consumer behavior and buying habits is the foundation of developing a marketing strategy. Amazon's consumers in the US have the following notable characteristics:

High price sensitivity Although U.S. consumers have strong purchasing power, they are also very price sensitive. In purchasing decisions, consumers often compare price differences between different products and pay special attention to discount promotions. Therefore, in terms of pricing strategy, sellers need to ensure that they are price competitive enough, and at the same time, combine them with tools such as Amazon Ads for effective promotion.
Valuing User Reviews and Feedback U.S. consumers place a high value on reviews and feedback from other buyers, and the number of ratings and reviews on a product often determines a product's sales potential. Buyers usually read the review section of the product page carefully, especially negative reviews, so sellers need to actively manage and optimize customer reviews to ensure a high level of product quality and after-sales service.
Tend to opt for FBA services American consumers place a high value on fast, free shipping. By choosing Amazon FBA (Fulfillment by Amazon) logistics, sellers can enjoy the fast shipping service provided by Amazon, which is also the shopping preference of most American consumers. Therefore, utilizing FBA services can not only increase the exposure of your products, but also enhance consumers' confidence in purchasing.

3. The competitive landscape of Amazon's US station

With the popularity of the Amazon platform, more and more sellers are pouring into the Amazon US station, and the competition is becoming more and more fierce. In such a market environment, sellers need to fully understand the competitive landscape and develop differentiated competitive strategies.

Branding and differentiation In the U.S. market, the power of the brand is crucial. Consumers tend to choose brands they trust, especially in high-end goods and consumer goods, and the influence of brands cannot be ignored. Therefore, cross-border sellers will have the opportunity to stand out from the fierce competition if they can build their products into distinctive brands.
Global competition Amazon US has attracted not only local sellers, but also sellers from all over the world. In particular, some Chinese sellers, with the advantage of low cost, compete with local sellers in terms of price. This global competition requires sellers to not only face the challenges of the domestic market, but also to deal with pressure from global sellers.
Use of advertising and marketing tools At Amazon US, the effective use of advertising and marketing tools is the key to increasing product sales. Amazon provides advertising tools including Sponsored Products, Sponsored Brands, etc., which can help sellers increase the exposure and sales of their products. In addition, sellers also need to use Amazon keyword optimization, SEO optimization and other means to improve the ranking of products in search results and increase click-through rates and conversion rates.

Fourth, logistics solution analysis

For cross-border e-commerce sellers, logistics is an important part of entering the Amazon US market. Due to the huge volume of consumption in the U.S. market, sellers need to choose efficient and reliable logistics solutions to ensure that goods can be delivered to consumers in a timely and safe manner.

FBA (Fulfillment by Amazon) FBA is one of the most common solutions, especially for sellers who can't handle warehousing and fulfillment on their own. With FBA, sellers store their products in Amazon's warehouse, and Amazon takes care of packaging, shipping, and customer service. This method can increase the speed of delivery and increase the trust of buyers in the seller, especially for US consumers, FBA can provide fast delivery within 2 days.
FBM (Fulfillment) FBM (Fulfillment by Merchant) is also a good option for some sellers. With FBM, sellers handle the storage, packaging, and delivery of their products themselves. Although this approach is less costly, the complexities of dealing with international logistics, customs duties, and other ancillary services can lead to additional time and capital investment for cross-border sellers.
Third-Party Logistics (3PL) If sellers want more flexibility in cost and control, using a third-party logistics (3PL) company is also a viable option. 3PL service providers typically provide sellers with a one-stop shop for storage, packaging, and distribution, and can tailor shipping solutions to the seller's needs.
By passingAmazon USWith the analysis of market characteristics, consumer behavior, competitive landscape, and logistics solutions, sellers can better understand this market full of opportunities and challenges. When formulating marketing strategies, sellers should not only pay attention to the differentiated competition of products, but also need to choose reasonable logistics methods and use Amazon's advertising tools to increase product exposure, so as to increase sales and market share.

Amazon Furniture Product Listing Guide and Schedule Guide

If you're running Amazon USA and plan to sell furniture products, you'll need a list of Amazon furniture listings. This schedule details all the fields that must be filled in, such as product size, weight, material, brand, etc. This helps sellers ensure that furniture products on the platform are listed smoothly and comply with Amazon's policy requirements.

Basic steps to list Amazon furniture products

To list furniture products on Amazon US, sellers need to follow these key steps:

Create a seller account First, sellers need to register and create an account on Amazon Seller Central. Depending on your selling needs, you can choose between an Individual Seller Plan or a Professional Seller Plan. For sellers who want to sell big-ticket items such as furniture, it's recommended to choose the Professional Seller plan, as it offers more flexibility and lower per-item fees.
Choosing the Right Product Category When listing furniture products, it's important to make sure you're choosing the right category. The Amazon furniture category includes all kinds of furniture, mattresses, home décor, etc. For furniture products, sellers need to pay special attention to categorizing products into subcategories under the Furniture & Home Goods category, such as bedroom furniture, living room furniture, office furniture, etc., to ensure that consumers can find your products accurately.
Fill in the product information When filling in the product information, sellers need to ensure that they provide a complete and detailed product description. Including: product name, main material, color, size, weight and other specifications, product function description (such as whether it is adjustable, whether it is suitable for certain spaces, etc.), accessories or additional functions (such as whether there are self-assembly tools or manuals)
Upload high-quality images Since furniture is a large commodity, consumers often rely on images to evaluate products when choosing. Therefore, it is crucial to upload clear and professional images. It is recommended to provide at least five images of the product from different angles to show the different angles, details and dimensions of the product.
Set Prices & Inventory When setting prices, sellers need to set prices based on market trends, costs, and prices of Amazon competitors. For furniture products, logistics and shipping costs are also one of the important pricing considerations. Inventory management is equally important to ensure that items are delivered on time once they hit the shelves.

A key element in making a furniture product schedule

Creating a clear and accurate furniture product list helps sellers manage product information more efficiently and ensure that every detail of the listing process is taken care of. Key elements of schedules include:

Product identification information: including SKU (Stock Keeping Unit), ASIN (Amazon Standard Identification Number), product model, etc. These identifiers help sellers and Amazon's systems quickly identify and classify products.
Product description and keywords: Describe the product features in detail, including materials, functions, applicable environments, etc., and add relevant search keywords, such as "modern sofa", "solid wood desk", etc., to help improve the searchability and exposure of the product.
Size, weight, and volume information: Because furniture products are often large and heavy, accurate size and weight information can help shoppers better understand the product and avoid potential misunderstandings during the shopping cart and checkout process. At the same time, this information is also a key factor in calculating the Fulfillment by Amazon (FBA) fee.
Packaging information: Explain the packaging dimensions and weight of the product, which is essential for estimating shipping costs. At the same time, ensure that the packaging complies with Amazon's regulations to avoid unnecessary wear and tear during transportation.
Shipping and logistics information: including whether to use Amazon FBA (Fulfillment by Amazon) or third-party logistics (FBM). If you choose FBA, the seller needs to provide detailed information such as warehousing and delivery methods.
Price, Inventory, and Promotions: Determine the price and update the inventory quantity. If you plan to offer a promotion or discount campaign, you can set the start and end dates of the offer in the schedule.

Interpretation of special requirements and policies for furniture categories

When furniture products are listed on Amazon, there are some specific requirements and policies that sellers need to pay special attention to:

Product safety: Amazon has very strict security requirements for furniture products. Furniture must comply with local safety standards, especially children's furniture and furniture products with electrical components, which may require additional safety certifications. Sellers are required to provide relevant certifications and certificates of conformity to ensure that the product meets the safety standards of the U.S. market.
Shipping and fulfillment requirements: Furniture products are typically bulk commodities and Amazon has additional requirements for shipping. Sellers can choose FBA or handle the shipping themselves. For sellers using FBA, products must meet Amazon's size and weight limits, and the packaging requirements need to meet standards. For self-fulfilled sellers, they need to ensure that they can ship oversize products on time and safely.
Return policy: Amazon has a very strict return policy for furniture products. Sellers must clearly indicate the return process and conditions on the product page, especially for those large pieces of furniture, which may require additional shipping costs and time.
Amazon's advertising and promotion policies: To stand out in the competitive furniture market, sellers can take advantage of Amazon's advertising tools, such as Amazon PPC (pay-per-click advertising), to increase product exposure. Through advertising, you can accurately target potential consumers and increase click-through rates and sales. However, sellers need to ensure that their advertising strategies are in line with Amazon's advertising policies.

Amazon Ads search term impression share: A must-know concept for newbies to master ad optimization

With the rise of online shopping,AmazonIt has become one of the largest and most popular shopping platforms in the world, especially in the US market. For cross-border e-commerce sellers, it is important to use Amazon's advertising tools to increase product exposure and attract more consumers. Understand and optimize Amazon Ads'Search term impression share"It's a critical step in improving ad performance and achieving high conversion rates. This article will explain this concept in detail for novice sellers and share some practical ad optimization tips.

The importance of Amazon Ads promotion

Amazon Ads provides sellers with a powerful tool to increase brand exposure, drive sales, and improve product rankings in search results. Not only does Amazon Ads help merchants reach more potential customers, but they also drive higher return on investment (ROI) by improving performance through precise targeting.

The key to the success of advertising promotion is precise targeting, through the right keywords, budget management and optimization strategies, merchants can maximize their advertising budget, get more traffic and higher conversion rates. For novice sellers, understanding and using these advertising tools reasonably will directly determine the sales performance of the product.

Tips for promoting on Amazon Ads

Keyword selection and optimization
Keywords are at the heart of Amazon Ads placement. Choosing and optimizing the right keywords ensures that your ads are shown to the right audience, which can lead to higher click-through rates (CTRs) and conversions.

Research your competitors By analyzing the keywords used by other successful sellers in your industry, you can get inspired and add those keywords to your ad list. By comparing the performance of peer keywords, you can find an efficient combination of keywords to improve advertising performance.
Collect data with Auto Ads When Auto Ads is turned on for a period of time, Amazon automatically collects and displays the top-performing search terms. These keywords can help you optimize in your manual ads and ensure that your ads reach more potential customers. Not only do Auto ads help improve performance, but they also save time on manual setup.
Long-Tail Keyword Mining In addition to highly competitive and popular keywords, long-tail keywords typically have lower competition and higher conversion rates. Although long-tail keywords have a smaller search volume, they are often more targeted and attract the right number of potential customers. Novice sellers should focus on mining and using these keywords to help their products reach their target consumers more accurately.
Beginner's guide: When you're just starting to promote a new product, you can start by using the "exact match" keyword to test the click-through rate (CTR) of your ads. Once the data is stable, gradually expand to "phrase match" and "broad match" to reach more potential customers and ensure accurate ad traffic.

Budget planning and management

Setting a reasonable advertising budget is key to ensuring that your campaign runs smoothly. By planning and managing their budgets, sellers can avoid overspending advertising dollars while maximizing the effectiveness of their ad placements.

Set a reasonable daily limit: It's important to allocate your daily advertising budget appropriately depending on your store's situation. Novice sellers can start with a lower budget and gradually adjust based on ad performance. When your ads are performing well, you can gradually increase your budget to get more impressions and clicks.
Use auto-adjustment: Amazon's advertising system automatically adjusts your ad delivery strategy based on how your ads are performing. Novice sellers can turn on this feature so that Amazon can intelligently adjust their budget allocation based on the performance of their ads.
Focus on return on ad costs (ACOS): ACOS (ad spend as a percentage of sales) is an important metric for evaluating the effectiveness of your ads. By analyzing the ACOS of the advertisement, the seller can judge the profitability of the advertisement and make the necessary adjustments. A reasonable ACOS will help you maintain a healthy profit margin.

What does Amazon Ads search term impression share mean?

Search Term Impression Share is the number of impressions your ad received for a particular search term out of all ad impressions for that search term. This metric is important for optimizing your ads because it tells you how many impressions your ads are on a particular keyword.

What it means to increase impression share: If you have a low impression share for your search terms, it means that your ads aren't reaching relevant keywords enough, and you may be missing out on a lot of potential customers. In this case, you'll need to increase your ad's impression share for relevant search terms by adjusting keywords, increasing your budget, or increasing your bids.
How to optimize impression share: By increasing your auction bids, increasing your ad budget, or optimizing keyword selection, you can effectively increase your ad's impression share for specific search terms. Constantly tracking and optimizing these parameters can give your ads a strong position against the competition.

Other ad optimization tips

In addition to keyword and budget management, there are a few things to keep in mind when optimizing for Amazon Ads:

Monitor your ad performance regularly: Use Amazon Ads reporting tools to regularly monitor your ads' click-through rate (CTR), conversion rate, and return on ad costs (ACOS) to ensure your ad performance is continuously optimized.
Optimize your ad copy and images: Ad copy and images are key to getting consumers to click, making sure they're concise, clear, and engaging.
Test different ad types: Amazon offers a variety of ad formats, such as Sponsored Products, Sponsored Brands, and more. Novice sellers can test different ad formats to find the most suitable advertising strategy for their products.
By understanding and masteringAmazon Ads search term impression shareNovice sellers can more effectively improve the effectiveness of advertising, increase product exposure and achieve higher conversion rates. With these tips, you can stand out from the crowd and increase your brand awareness and sales.

How to manage Amazon CK numbers

For some cross-border e-commerce sellers,Amazon CK numbermanagement is crucial. The CK number, or cookie number, is a passwordless login method. useAmazon CK numberSellers can quickly log in to their Amazon account without entering a password, improving the operational efficiency and security of the account. Knowing how to effectively manage and use CK numbers is a must for every seller.

What is a cookie?

Before you get to know the CK number, you first need to understand what it isCookie。 A cookie is essentially a simple text file that is stored on a user's device. It is associated with a specific web page, such as Amazon's Seller Central, and is able to record some information about the user's visit to that page. When the user visits the page again, it is stored inCookieThe information in can help the page "remember" the user and thus provide a more personalized and convenient service.

As an example, when you visit Amazon Seller Central for the first time, the website generates a unique ID and saves it asCookieFile. The next time you visit Amazon, these files will help you sign in automatically without having to re-enter your username and password. In this way, sellers can quickly and easily manage their accounts, especially when operating multiple seller accounts, avoiding the problem of frequent logins.

Applications and advantages of the CK number

In Amazon operations,CK numberIt is widely used in the following aspects:

Passwordless login: With a CAN number, sellers can quickly log in to the Amazon platform by importing cookies that have been saved. Compared with the traditional account and password login method, this method saves time and effort, and also improves the security of the login, because it reduces the risk of stolen account information.
Multiple Account Management: For those sellers who need to manage multiple Amazon seller accounts, using a KE number can greatly improve efficiency. With automatic login, sellers can easily switch between accounts without having to enter their passwords each time, which is a huge time saver.
Improved security: The CK number is based on cookie technology, which saves the account login information directly on the local device, rather than transmitting it over the network. This can effectively reduce the risk of account information being stolen during transmission and enhance the security of the account.

How to obtain and manage CK numbers

The method of obtaining a CK number usually involves the following steps:

Use cookie acquisition tools: There are tools on the market that can help sellers capture and export cookies to generate CK numbers. These tools are usually browser plug-ins or standalone software that can extract cookie data from your login for later use.
Pay attention to privacy and security: Although the CK number can provide a convenient way to log in, sellers should pay special attention to privacy protection when using it to avoid leaking the CK number to untrusted third parties. In addition, changing your CK number regularly and cleaning up useless cookies is also an effective measure to keep your account secure.
Avoid abuse: For sellers who use multiple Amazon accounts, although the CK account provides a convenient way to switch accounts, it is important to follow the platform's policies and avoid using the CK account to bypass the platform rules through illegal means, so as to avoid risks such as account bans.

Cookie Editor plug-in

Cookie Editor plug-inIt is a tool designed for the Google Chrome browser that allows users to view, modify and delete cookies stored on web pages. This plug-in makes it easier for users to manage the cookies generated when they interact with the website without having to manually search for them in the developer tools of their browser. This tool is especially suitable for users who need to switch accounts frequently or do passwordless logins, especially Amazon sellers and friends who work on Facebook projects.

The Cookie Editor plug-in is very powerful, especially in cross-border e-commerce and advertising, which can provide great convenience for sellers:

View and manage cookies: The plugin allows you to conveniently view and edit all cookies stored in your browser, helping you better manage your login status with platforms such as Amazon and Facebook.
Easy import and export of cookies: For Amazon sellers, the import and export operation of CK numbers is very important. With this plugin, you can easily import or export specific cookie information and avoid having to enter your account password when logging in frequently.
Passwordless login: The CK number is essentially a passwordless login by managing and editing cookies. With the help of this plugin, you can conveniently save your login status as a cookie so that you can quickly access your account next time without having to enter a password.
Simple and easy to use: The Cookie Editor plugin has a simple and intuitive user interface that is very convenient to operate, allowing even novice sellers to quickly get started and take advantage of its powerful features.
Improved security: Compared with traditional account and password logins, the cookie editing plugin is more secure in terms of passwordless login, which can reduce the risk of account and password leakage and ensure that your seller account is better protected.

Steps to use the Cookie Editor plugin

Install the plugin: First, visit the Chrome Web Store and click the "Add to Chrome" button to install it.
Open the plugin: After installation, click on the plugin icon in the upper right corner of the browser to open the Cookie Editor.
Manage cookies: In the plugin interface, you can view all the cookies stored on the current page and delete or modify them. For Amazon accounts, you can choose to modify or import cookies that contain CK number information to enable passwordless login.
Import/export CK numbers: You can easily manage CK numbers through the import and export functions of the plug-in, avoid frequently manually entering accounts and passwords, and improve operation efficiency.

How to export your Amazon cookies and import them into the DICloak browser

First, download and install the plugin for exporting cookies. Once successfully installed, the plugin icon will appear in the top right corner of your browser.Click on the plug-in icon and select "Select All" or select the specific cookies you want to export.Once you've made your selection, click "Export". The exported file can be found under the download icon in the top right corner of your browser.note: The exported cookie file is in JSON format, you do not need to modify the format.Next, open and log in to the DICloak software. In the left navigation bar, find Manage Environments and select Create Environment.

In the "Basic Information" section, find the Cookie option and paste the content of the cookie you copied, then click "Confirm" to complete the operation.prompt: If you wish to log in to your account for a specific platform, you can add your account platform information or Amazon's URL in the "Account" section.The cookie data will be synchronized to the cloud, and when that profile is opened, it will automatically redirect to the page where you have logged in. Open the newly created environment, and your account information will be automatically synced to the environment without the need to log in.

Frequently Asked Questions

How much does it cost to sell on Amazon?

To sell on Amazon, you can open 18 major sites for just $39.99 per month. 4 emerging sites, you can enjoy free monthly rental activities for a limited time. Amazon will deduct the greater of the applicable percentage of referral fees or the applicable per-item minimum referral fee.

How much does it cost to sell on Amazon?

The minimum cost of Amazon selling is 399 US dollars, which is about 280 yuan. Amazon has no deposit, and you only need to pay a month's monthly rent to open a store, and you can directly sell goods in three countries. Amazon Cross-border E-commerce Selling FeesRegistration FeesSigning up for an Amazon seller account is free, but you will need to pay a monthly selling plan fee. The Individual Seller plan costs only $0.99 per month, and the Professional Seller plan costs $399 per month.

Do I need a business license to register to sell on Amazon?

Yes. In order to further win the trust of customers and sellers, so that consumers can shop with confidence, and sellers can grow their business in a fair and healthy environment, Amazon has adjusted the corresponding business. After the adjustment, Amazon sellers will need to provide a business license.

What should cross-border e-commerce do?

Cross-border e-commerce refers to an international business activity in which transaction subjects in different borders and regions place online ordering, payment and settlement in the form of e-commerce, and deliver goods, clear customs, finally deliver and complete transactions through cross-border logistics. Without importers and wholesalers in the traditional foreign trade model, through cross-border export e-commerce websites, sellers can shorten the transaction chain, reduce intermediate links, and improve profit margins.

Can an individual sell on Amazon?

Currently, both personal and business identities for Chinese can sell on Amazon. Many people don't want to get a business license and plan to register their own shop. However, it is not recommended that you register a personal store here, because individual sellers are more restricted, there is no golden shopping cart, and many big sales activities are not able to participate, although individual sellers do not charge monthly rent, but every product sold will be deducted 0.99 US dollars, which is not cost-effective, it is recommended to open a store as a company.

What are the fees for listing on Amazon?

Subscription fees: Amazon offers two subscription plans, which are the Individual Seller Plan and the Professional Seller Plan. The Individual Seller plan costs $0.99 per month, and the Professional Seller plan costs $39.99 per month.
Selling fees: Each successful product is subject to a commission fee paid to Amazon. The commission fee varies depending on the category of the product and the selling price, but usually ranges from 6% to 25%.

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