The Secret Traffic Source Minting Billionaires?

1. The Power of Influencers and Content Creators in Marketing
2. Challenges of Utilizing Influencer Marketing
3. Identifying the Right Influencers for Your Brand
4. Calculating the Impact of Content Creators and Influencers on Sales
5. Maximizing ROI with Influencers and Content Creators
6. FAQ

The Power of Influencers and Content Creators in Marketing

Hey John Castani here and the secret traffic source that's creating billionaires, companies that are becoming overnight successes. Uh, well, FTX is a really bad example, but it's influencers and it's content creators. And the reason why is that people don't trust ads, people trust people. It's very simple, just full stop. But the thing is that the people, that the content creators don't know what they're worth, they don't know how to get paid what they're worth. We see companies like FTX going, becoming 17 billion dollars, getting 17 billion dollars in deposits. Yet, I mean, that was a scam, but the fact of the matter is it rose very quickly off of the backs of utilizing just trust, trust jacking. Let's look into this now.

Challenges of Utilizing Influencer Marketing

The problem with using influencer marketing for your company is that right now it is complete. Really difficult to figure out what people you work with. There's 50 million content creators out in the world. How do you decide who to work with? How do you even work with people at scale? It's a messy process. You have to find the people, you have to try to figure out what sort of results they're going to do. You have to communicate. Maybe there's legal documents, maybe there's tracking. There's all this stuff, but it's really not that complicated at the end of the day. And what I've done is I've actually built because this is such a big, big, big opportunity, and because this is the pinnacle of marketing that is making brands like Lululemon or NordVPN or Robinhood, all of these companies are exploding, Liquid Death Mountain Water, because of they're using influencers to market their products. But how do you do it? How do you, as a small company owner, as a small e-commerce store, as an affiliate marketer, as someone who's just selling a few products online, how do you make money doing this as well? Well, fortunately for you, we've broken it all down for you in my software, which I'm going to show you in just a second here.

Identifying the Right Influencers for Your Brand

So, how do you find the right influencers to work with for your e-commerce brand? Well, we make it extremely simple. For instance, you can go on our site, advancepay dot IO. You'll see it says influencer marketing. So for instance, let's say you're a mattress company or let's say you're an affiliate for another mattress company and you want to understand what creators are selling the most mattresses, well, we can easily go to Helix Sleep. We can look at this company or we can look at some other companies that are running, you know, sleep. You know, like Eight Sleep or we can look at Casper and we can see exactly what creators are working with these companies. Right here we see Tony Jeffries is selling mattresses, Lex Friedman, Tim Ferriss, Andrew Huberman, Brett Weinstein. And we see a whole host of other creators that are selling mattresses using their social media profile. These are all great people for you to contact.

Calculating the Impact of Content Creators and Influencers on Sales

Now, how do you correctly judge how many sales a content creator might make for your company? How do you correctly judge what to pay these content creators? How do you correctly judge who's going to be the best at selling your products? Well, there's a few easy back-of-the-hand kind of tips I can give you about how to do this. For content creators that are, you know, that know how to sell and that know how to promote and don't just smallly mention a brand but really work it into their videos, you can expect one in a thousand viewers to end up buying a product. That's right. So, if you are like Andrew Huberman who got 6 million views, now I don't know how well this guy actually worked in the promotions into his videos, but we can expect, assuming he just has basic understanding of sales and marketing, we can expect 6.1 million views. We divide it by a thousand and we can expect that he helped create over 6,000 different customers for this sleep brand, EightSleep.com.

Maximizing ROI with Influencers and Content Creators

So, you gotta really consider using influencers. This is the highest ROI place in marketing right now. Frankly, the influencers have no idea that they're not getting paid what they're worth. Most companies are barely paying anything to these influencers. If you know how to identify influencers, you can pay them better than YouTube AdSense pays them. So, it's a great way to just build a huge company, work with micro-influencers and understand how to identify them better and use our software as an intelligence tool to find out what companies are working with what other marketers and just copy them. You know, if a startup sleep, a mattress company and just work with all the same influencers, you'll make a ton of money as well. Hope this has been a good video.

FAQ

Q: What is the power of influencers and content creators in marketing?
A: Influencers and content creators have the ability to create significant impact in marketing due to the trust people have in them over traditional ads.
Q: What are the challenges of utilizing influencer marketing?
A: Challenges include identifying the right influencers to work with, managing communication and legal aspects, and tracking results effectively.
Q: How can you identify the right influencers for your brand?
A: Tools like advancepay dot IO can help in finding influencers relevant to your industry, analyzing their performance, and reaching out to them for collaborations.
Q: How do you calculate the impact of content creators and influencers on sales?
A: A general rule of thumb is that one in a thousand viewers may end up making a purchase based on the content creator's promotion. The number of views and the effectiveness of the promotion can help estimate the sales impact.
Q: How can you maximize ROI with influencers and content creators?
A: By paying influencers what they are worth, closely tracking results, and leveraging influencer marketing efficiently, companies can achieve a high return on investment in marketing efforts.