Amazon is scanning accounts again! A batch of Amazon accounts have been banned！

Since this year, the Amazon platform has carried out several crackdowns on variant violations. The latest round of crackdowns has suddenly arrived, and many sellers said their accounts have been banned.

At the same time, the success rate of Amazon account registration is also very low, and the situation of secondary review and account scanning is very common! Besides the secondary review, many sellers have recently been troubled by association issues.

Amazon's scanning of variant violations

This year, Amazon has repeatedly targeted merged variants. Just in the past March and April, the platform has carried out several waves of major rectifications on illegal variant behaviors, and a large number of sellers had their stores suspended due to suspected abuse of variants.

On the early morning of May 11th, sellers reported that the platform once again conducted a strict review of the violated variants. A batch of sellers' parent entities were dismantled, and many accounts that abused merged variants were banned.

The account was directly banned. Before this, it received three performance notifications. I don't know if there is any hope for rescue.

The links have all been taken down, and the mall shows closed.

The service provider said that the possibility of a successful appeal is very low. The Prime Day is coming soon, and the loss is huge....

From the feedback of sellers, many sellers' variants were split. A hit seller said that after the parent entity was dismantled, re-uploading and merging always failed. The template reported an error of 8036, and the content showed: Due to violation of the policy, the relationship between ASINs cannot be created within 30 days.

Many other sellers directly received the store closure notice from the platform instead of a performance warning. When consulting the service provider about the success rate of the appeal, most said that the probability of the account being recovered is not high.

"The rectification of variant violations has been retroactive to 2021 and will continue until December 30th." An insider revealed that as Amazon Prime Day and the peak season in the second half of the year are approaching, this wave of major rectifications of illegal variants may continue until the end of the year.

The platform's wrath is quite deterrent, and a large number of sellers are striving to "study" the rules of variant merging, self-check the variant situation, and ensure that the merging operation is completely in line with the platform's regulations during the process.

The success rate of new account registration become lower

In fact, in addition to closely monitoring illegal variants, the platform is also cracking down on multiple accounts.

In the cross-border e-commerce Amazon track, many employees have the need to go solo, and many bosses have the need to expand... The first step to achieving the goal is to open an account. However, a large number of Amazonians found that their ambitions were nipped in the bud before they could be displayed.

According to feedback, the success rate of Amazon account registration has been very low since this year. Basically, about a week after registration, a secondary review email was received. Due to the strict platform review, the chance of the new account surviving is very low. Some people have only one account surviving out of seven or eight accounts, and some people have all of their ten or more accounts suspended...

The new account for the US site was scanned on the fourth day after registration, and no products have been listed yet? Died before achieving success.

I self-registered several new accounts, not bought accounts, and only one survived in the end.

New account registration is too difficult. Just registered two, and neither lasted a week.

All of the十几个 accounts registered were suspended. Amazon is really recruiting merchants while scanning accounts.

For the secondary review of the scanned account, the broadband bill was submitted but rejected, and there was no follow-up.

I heard that the account registration rate for global accounts is a little lower. I don't know if the news is true?

...

Seller Zhang detailed that he is considering going solo recently. Unfortunately, the account encountered the secondary review just a few days after registration, and the appeal has not been successful so far. Peers around him have had similar experiences, and the failure of payment verification is a high-incidence problem area. Many new stores have failed to verify successfully when binding the payment account.

Another seller Li also said that only one of the three newly registered accounts survived. One of the accounts opened a case and initiated video verification, but triggered enhanced video verification and failed. Considering not wasting the information, he tried to register with a different email, but still ended in failure.

"The bank reference letter is completely OK, and the payment account is also isolated one-to-one. Maybe Amazon is just restricting the passing rate, and the registration threshold of the platform is increasing year by year." An insider guessed that the platform is screening sellers, resulting in the low success rate of new account registration.

More sellers believe that the platform does indeed want to improve the quality of sellers in account registration, but the ultimate reason lies with the sellers themselves. Whether the information is true, whether the water and electricity bills are accurate, etc. are all key points for success.

According to the platform's statement, during the registration process, the address information is best to fill in the address on the company's business license. If the actual operating address does not match the address on the business license, please follow the company's actual operating address, detailed to the house number (please fill in in Chinese); for the payment account, an international payment-enabled credit or debit card (either VISA/MasterCard is acceptable, VISA is recommended) should be used to ensure that the local currency of the destination country is enabled, there is sufficient limit, it is within the validity period, and there are no payment restrictions. It is worth noting that sellers cannot use virtual credit cards.

During the filling in of credit/debit card information, it is necessary to ensure that the filled information is exactly the same as the reserved information of the bank, including the card number, name, phone number, postal code, and address (filled in English or pinyin), especially checking whether the default charging address information is the same as the credit card billing address.

Linked Account Suspension

After facing the problem of secondary review and account scanning, what would be the consequences if the sellers do not handle it? Many insiders said that the parties had better deal with it actively, otherwise it might affect other accounts.

Seller Liu said that one account was a global account, but only the North American site was operated at the beginning. Later, when wanting to do the European site, it triggered the KYC review. The submitted materials have not passed the review, and the European site was eventually banned. After some time, it also affected the North American site, and was judged by Amazon as having cross-site association issues.

Seller Wu also said that recently he wanted to use an idle account for a long time. It was scanned just one week after activation and was also associated with the Japanese account. Now he is worried about whether it will affect the US account.

There are many similar association examples recently. Analyzing the reasons for the association, it can be found that some sellers were judged to be associated because of the same legal person's name, some sellers had their accounts suspended because the credit card was associated with a strange account, and some were troubled by brand association.

As is well known, in principle, Amazon does not allow sellers to open multiple stores by one person. Therefore, the platform will judge whether there is an association between accounts through factors such as phone number, email, payment account, etc. In addition, insiders said that the same network, the same registration information, the same password, the same product model, etc. may all be important criteria for the platform to determine whether the accounts are associated.

In the past two years, it has been rumored that Amazon checks associated stores through the payment account. The way that one payment account of the payment company corresponds to the management of multiple stores is considered a very risky approach.

Whether it is the rising trend of the account registration threshold or the platform's crackdown on various operations such as multiple account operations and variant violations, it all indicates to a certain extent that the Amazon platform, which has faded from the bonus period, is not as easy to do business as before.

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