Ozy Media's $70,000,000 Fraud Explained

1. Exposing the Tactics of a Fake Media Company
2. The Use of Aspirational and Associative Groups in Marketing
3. The Power of Urgency in Marketing and Investment
4. FAQ

Exposing the Tactics of a Fake Media Company

Aussie Media, basically a fake media company, raised over 70 million dollars from some of the richest people in the world, including a billionaire or co-owner of an NBA team and many more smart and successful people. But the question is, how did they do it? How are they able to get away with such ridiculous fraud with claims such as they have 25 million subscribers on YouTube, yet you can clearly see that they have 3,000 subscribers on YouTube? Are claiming ridiculous numbers that are actually fairly easy to dissect and look into and see that they are completely fake. Yet they duped folks out of over 70 million dollars from the smartest people in the world who manage thousands of employees as CEOs or own billions of dollars. How the heck did they do it? Well, I'm going to go into a few ways that they actually, the owner, the CEO Carlos Watson, used really hardcore marketing techniques, including social proof, urgency, aspirational groups, and associative groups to really make this happen.

The Use of Aspirational and Associative Groups in Marketing

The first tactic Carlos Watson, the owner of Aussie Media, used is called aspirational groups. When you're working in an industry such as selling investments, or in my case, I'm basically selling a career, I'm teaching folks how to start their own online businesses doing what I've done, which is affiliate marketing or any of these things. You know, real estate investments is that you're selling a dream. You're selling an aspiration. You want to be a part of this group of millionaires or billionaires or passive income digital nomads. And Carlos Watson did this expertly. Not only did Watson claim that YouTube worked with Aussie as a partner, but said Google gave Aussie a written offer to invest 25 million dollars into the company. Whoa, Google's investing? Google's investing in the company? That is an aspirational group for sure.

The Power of Urgency in Marketing and Investment

Even with all these blown-up numbers and these false claims about Google being a co-investor and all this stuff, you would think that if a company or an individual is putting down a couple million dollars of their own money to invest in the success of Aussie Media, you know, just to invest in anything, that there would be a lot of due diligence. I do a lot of due diligence if I'm going to invest a couple thousand dollars into something. But in this case, you're talking about professional investors, professional investment firms, professional angel investors, all this sort of stuff, and they all got duped. How do they all get duped? How do they all fail to do due diligence? And it's because they use the most powerful marketing technique, which is called urgency.

FAQ

Q: How did Aussie Media manage to raise over 70 million dollars from wealthy individuals despite fake claims?
A: Aussie Media used hardcore marketing techniques including social proof, urgency, aspirational groups, and associative groups to deceive investors.
Q: What are aspirational groups and how did Carlos Watson utilize this in Aussie Media's marketing strategy?
A: Aspirational groups involve selling a dream or aspiration to be part of a successful group. Carlos Watson claimed Google offered to invest $25 million in Aussie Media, creating an aspirational group around the company.
Q: How did urgency play a role in Aussie Media's marketing and investment strategy?
A: Despite false claims and blown-up numbers, Aussie Media created a sense of urgency among investors, causing them to overlook due diligence and invest substantial amounts of money.