My NEW Way to run High Converting Facebook Ads in 2024

Understanding Facebook Ads in 2024
Introduction to Facebook Ads
Benefits of Using Facebook Ads
Setting Up Your Facebook Ads Account
Creating Your First Ad
Setting Up Your Campaign

Understanding Facebook Ads in 2024

How to earn Facebook ads in 2024? A question that a lot of you guys have asked me recently. This video contains all the information that you need to know when getting started with Facebook ads for your e-commerce Brandon 2024. I'm going to be over why you should advertise on Facebook in the first place, how to set up your account, my ad strategy, how to create good content, and how to avoid bans and restrictions.

Introduction to Facebook Ads

First of all, what are Facebook ads? Facebook ads are a paid form of advertising on M's platform. So I'm talking about Facebook and Instagram. Businesses all over the world use Facebook to promote their service or products by delivering targeted content to their audiences. These ads can appear on various places including the users' news feed, Instagram reels, and other locations within Meta's ecosystem.

Benefits of Using Facebook Ads

Now why should you be using Facebook ads in the first place? Well, Facebook has over 3 billion users. This provides an unparalleled opportunity to expose your product or service to an extremely broad and diverse market. Believe it or not, but this is the largest social media platform on Earth and I know a lot of you guys are younger people and don't seem to use Facebook at all but the majority of the people are still actively using this app every single day.

Setting Up Your Facebook Ads Account

Now before you start running ads, there are a couple of things that you need to know, and the first one is setting up your business manager. Of course, your Shopify store must be built out. The first thing you want to do is head over to this page right here and click on create account. In order to do this, you must be logged in with your personal account so Meta knows it's a real person running these ads. Enter your business name and email and then simply click on submit. You will then be asked to verify your email, go into your inbox real quick and put that code in and then you will be taken to the Meta business manager you see on the screen.

Creating Your First Ad

Because I just created this account it's still empty, head over to this big green button right here that says create. Once you had to create button, you want to go down here and click on sales, and of course, this is because we're optimizing for conversions, giving that we're selling physical products and we wanted to make as much money as possible. Go ahead and continue and just skip past this page as well. I know a lot of people have their fancy process for naming and all this stuff but honestly guys in 2024 nothing really matters as such as your content, so product selection, your marketing, and actually creating the ads themselves and then making sure you always have fresh content coming in is hands down the most important thing regardless of what any Guru will tell you about their fancy ad strategy it simply matters how good your brand is and you will let Facebook do the rest of the heavy lifting.

Setting Up Your Campaign

Now let's set up our campaign, so for example, you can come up here and just name it test campaign or hly whatever you want, and then if you scroll down you can see it's asking for your special ad category. The only time you will use this is whenever you advertising specific products that get deemed as a special category like housing or employee but if you keep scrolling down here we have some more campaign details like the campaign objective as you can see that's currently set to sales which we previously selected, so that's pretty much everything you need to know about this page right now. Advantage campaign budgets can be useful which basically means that it will be disroot your budget across currently delivering ads sets to get more results depending on your performance goal choices and bit strategies basically giving Facebook even more control but in the beginning I usually like to have it off so next thing that you want to do is go over to adsets which is underneath the campaign, you can name this adset one so this is where you're going to place your first ad. Now in the beginning, I typically go with maximize number of conversions again we want to optimize for simply getting as much as sales as possible...