Managing multiple Google Ads accounts can often feel overwhelming, especially for agencies and businesses handling various campaigns for different clients. However, with the right strategies in place, account management can become a seamless process.
In this guide, we'll explore the top two simple strategies that will help streamline your Google Ads account management efforts. You'll discover how to have more than one manager account in Google Ads, allowing you to efficiently oversee multiple campaigns while saving time and reducing stress. Whether you're a seasoned advertiser or just starting, these strategies will empower you to enhance your advertising efforts and optimize performance across all your accounts.
Google Ads (formerly known as Google AdWords) is an online advertising platform developed by Google, where businesses and individuals can create ads that appear across Google's extensive advertising network. This platform allows advertisers to reach a vast audience by displaying their ads on: Google Search (search engine results pages), Google Display Network (websites, apps, and other placements), YouTube, Google Maps, Gmail and more. Here's a quick overview of key aspects of a Google Ads account:
1. Campaigns: A Google Ads account can contain multiple campaigns, each with its own goals, budget, and targeting settings. Campaign types include Search, Display, Shopping, Video, and App campaigns.
2. Ad Groups: Each campaign is divided into ad groups, where you can set up specific ads and define relevant keywords or audience segments.
3. Keywords: In search campaigns, you choose keywords that trigger your ads when users search on Google. You can select match types to control how closely a user's search needs to match your keyword.
4. Bidding: Google Ads uses a bidding system to determine which ads show up. You can choose between manual bidding (setting your bids manually) or automated bidding (letting Google optimize for your goals, like conversions or clicks).
5. Targeting: You can target ads by location, language, device type, audience segments, and more. This helps you reach the most relevant audience.
6. Ad Formats: Google Ads supports various formats, including text ads, image ads, responsive ads, shopping ads, and video ads, depending on your campaign type.
7. Budgets & Payments: You set a daily or monthly budget for your campaigns. Google Ads will only charge you when someone clicks on your ad (Pay-Per-Click or PPC) or based on impressions (CPM), depending on your bidding model.
8. Performance Tracking: Google Ads provides a range of metrics, including clicks, impressions, conversions, and more. You can track performance in real-time and make adjustments accordingly.
By leveraging multiple Google Ads accounts strategically, businesses can optimize their advertising efforts, improve targeting precision, and effectively manage diverse marketing initiatives tailored to specific goals and audiences.
Companies with multiple brands or product lines often find it beneficial to have separate Google Ads accounts. This approach allows them to:
Businesses operating in different geographic regions may use multiple accounts to localize their advertising efforts. This allows them to:
Companies with different customer segments (such as B2B vs. B2C) may find it advantageous to use separate Google Ads accounts. This segmentation enables:
Advertisers often use multiple accounts to conduct A/B testing or experimentation with different ad creatives, landing pages, or bidding strategies. Separate accounts allow:
In some cases, businesses may need to adhere to specific regulatory or policy requirements that necessitate separate advertising accounts. This could include:
Before we delve into the first strategy, let's learn about MCC frist. What Is MCC in Google Ads? An MCC (My Client Center), now officially called a Google Ads Manager Account, is a tool in Google Ads that allows advertisers, agencies, or marketing professionals to manage multiple Google Ads accounts from a single dashboard. It simplifies overseeing numerous accounts, making it easier to handle various campaigns, billing, and reporting.
Managing multiple Google ads accounts with Google ads MCC certainly has various benefits. It is important to learn its features and benefits before choosing it. Here are some of the benefits that you might be interested in:
With MCC, you can manage multiple Google Ads accounts from one dashboard. This eliminates the hassle of logging in and out of different accounts, making it highly efficient for agencies or businesses handling multiple campaigns or clients.
MCC provides consolidated reporting, allowing you to view performance metrics across all your accounts in one place. You can generate reports for multiple accounts simultaneously and create custom dashboards for better insights into account performance, saving time on data analysis.
MCC allows you to perform bulk updates across multiple accounts. Whether it's adjusting bids, pausing campaigns, or updating ad text and keywords, you can make changes across accounts in a few clicks, significantly speeding up campaign management.
You can consolidate billing across multiple accounts, making financial management easier. MCC allows you to manage payments, billing settings, and invoices from a single point, ensuring accurate and efficient budget control across client accounts.
MCC lets you manage user access and permissions efficiently across accounts. You can assign different roles (Administrative, Standard, or Read-only) to team members or clients, ensuring they have appropriate access while maintaining security and control over the accounts.
While Google Ads Manager Accounts (MCC) are powerful for managing multiple accounts, using a multi-accounting browser offers a different approach that emphasizes convenience, security, and ease of use. This method is particularly effective for users who frequently switch between accounts or need to manage smaller client accounts without the complexity of an MCC.
Lets' delve into the benefits of using a multi-accounting browser for Google Ads management.
Multi-accounting browsers allow you to manage multiple Google Ads accounts in separate browser profiles or tabs. This means you can easily switch between accounts without logging in and out, making it more convenient for users who need to monitor or manage several accounts simultaneously.
Using different browser profiles for each Google Ads account helps maintain privacy and security. Each account’s cookies, cache, and session data are stored separately, reducing the risk of accidental mix-ups or security breaches. This can be particularly useful for agencies managing multiple client accounts.
Many multi-accounting browsers allow users to customize each profile with unique settings, extensions, bookmarks, and themes. This can help you tailor your workspace for different clients or projects, improving organization and efficiency.
By keeping accounts separated, you minimize the risk of mistakenly making changes in the wrong account. This is especially beneficial when managing high-stakes campaigns, where a small error could lead to significant financial implications.
Multi-accounting browsers enable you to open multiple Google Ads accounts side by side. This makes it easier to compare performance metrics and make quick decisions based on real-time data, enhancing your ability to optimize campaigns across different accounts.
If you use a multi-accounting browser that syncs across devices (like Chrome profiles), you can access your accounts from anywhere while keeping everything organized. This flexibility can be a huge advantage for remote teams or freelancers who work on the go.
Many multi-accounting browsers come with user-friendly interfaces that make it easy to manage multiple accounts. They often include features like account switching shortcuts, which can further enhance your workflow efficiency.
Choosing between MCC and multi-accounting browsers depends on your organization’s needs. MCC is ideal for larger agencies needing comprehensive oversight, while multi-accounting browsers suit freelancers or smaller teams seeking simplicity. Both methods enhance efficiency, optimize campaign management, and improve performance tracking in digital advertising. If it is necessary, combining both methods can also provide a comprehensive solution for managing multiple Google Ads accounts, offering flexibility, control, and efficiency.
Yes, you can create another Google Ads account. However, if you already have an existing account, you need to ensure that you're adhering to Google’s policies. If you are an agency managing client accounts, you can use a Google Ads Manager Account (MCC) to create and manage multiple accounts under one umbrella. If you're creating a new account for your own business, you may need to use a different email address associated with a different Google Account.
While you can technically run ads for multiple businesses under a single Google Ads account, it is not recommended. Google Ads is designed for managing individual accounts for distinct businesses, which helps ensure that your campaigns, budgets, and performance tracking are tailored and organized for each specific business. It’s best to keep separate accounts to avoid confusion and maintain clarity in reporting.
Google allows users to have multiple Google Ads accounts, but there are some limits. Generally, each individual user can manage up to 5 accounts under a single login. However, if you’re using a Google Ads Manager Account (MCC), you can manage up to 85 linked accounts. If you require more accounts, you can request additional access from Google Ads support, but this may be subject to review and approval.
Having multiple Google Ads accounts is not against Google’s policies as long as each account complies with Google Ads policies and guidelines. However, if Google detects that you are violating policies (such as creating accounts to circumvent a ban, duplicate advertising, or misleading ads), you may risk suspension or banning of all your accounts. It’s crucial to adhere to Google’s advertising policies to avoid penalties.
If you receive a permanent ban from Google Ads, review the reason for the ban and consider submitting an appeal if you believe it was a mistake. Address any policy violations, then create a new account only if necessary, ensuring compliance with Google’s policies to avoid further issues. You can also consult Google Ads support for guidance.
