3 Things To Know BEFORE You Hire An Influencer

1. Understanding Influencer Marketing
2. Why Subscriber Count and Hashtags Don't Matter
3. The Power of Influencer Marketing
4. Why Hashtags and Subscriber Counts Are Not Indicative of Success
5. Judging Influencers Based on Previous Work
6. Importance of Researching Influencers' Effectiveness
7. Engaging with Influencer Marketing Strategies
8. Encouraging Audience Engagement
9. FAQ

Understanding Influencer Marketing

So, in this video, we're going to go over three important things to know before you hire influencers, right? So let's get into this video. I've worked with thousands of micro-influencers when I was running an affiliate Network, which I sold for a lot of money. I was doing five million dollars a year. I also have worked with thousands of influencers to sell my own training courses, which you can learn about in the link below. Now, what you need to know is that hashtags do not matter. Subscriber count or follower count or all these metrics do not matter, and that the previous work the influencer or the creator has done does matter the most.

Why Subscriber Count and Hashtags Don't Matter

But the question you might be wondering is why? Why does subscriber count not matter at all? Why do hashtags and the affinity to, you know, keywords and stuff not matter at all, right? That seems so counter-intuitive. What I'm going to be going over in this video is exactly why these things don't work and exactly how you figure out what previous products or services a creator or an influencer has promoted, how you can judge the effectiveness of their previous promotions, and how you can actually use that information to hire the influencer and pay them a fair amount of money that is going to result in 10 times more sales for your product or service, or whatever you're doing.

The Power of Influencer Marketing

It's pretty obvious, in today's day and age, influencers and creators are the most powerful, highest ROI tool in marketing today. It doesn't matter if you're doing TikTok ads, Facebook ads, Google ads, SEO, email marketing, none of these things stand up to the ROI that influencer marketing is getting. And if you don't know how to use it or why it's so effective, you've got to start trying it. Maybe you've seen how many of you have seen the company FTX just absolutely explode, right? How many of you have seen Robin Hood absolutely explode? How many of you folks walk through the city and see all these chicks wearing Lululemon, you know, legging pants? All of these companies were built purely on influencer marketing. Maybe you saw how Graham Stephan was promoting FTX, Robin Hood, or Andre Zeek or all these other creators were promoting these companies, right? Mr. Beast Burger, etc., Kim Kardashian's line of Kylie Cosmetics or Kylie Cardet—whatever, I don't follow that stuff that much. But the point being is that these influencers are the biggest marketing tool you can absolutely use.

Why Hashtags and Subscriber Counts Are Not Indicative of Success

But why don't hashtags matter, okay? Hashtags don't matter because when you're looking for influencers, there's 50 million influencers, there's 50 million. It's like finding a needle in a haystack, right? Just because an influencer uses the keyword beard or, you know, cosmetics or makeup, it has no relation to a number of factors whether that creator can actually sell, whether that creator has the trust of their audience, whether that creator can get views for the type of content you want them to produce. Hashtags and keywords have no relation to whether that influencer can sell or have trust, period, okay? We don't need to go deeper into that.

Judging Influencers Based on Previous Work

Now, subscriber count is another factor that does not matter, okay? Now you might be asking why. Surely, John, an influencer that has a huge audience is going to sell more products than someone with an itsy-bitsy audience, right? Most people would rather work with an influencer that has millions of subscribers or followers than someone who has thousands. But the reality is, once again, that this, the subscriber follower count has no relation to the move out of the way, man. Um, has no relation to whether their audience trusts them to recommend products or services. Might seem weird. You might say, "John, but why would a person subscribe to an influencer if they don't trust them?"

Importance of Researching Influencers' Effectiveness

The final piece of this, now you might be thinking to yourself, John, if I can't trust the hashtags or keywords or the subscriber/follower counts, what am I, how am I going to figure out how to find content creators to get me high ROI for promoting my product or service? Look at their previous work, and the best place to look at their previous work is by going to my website for the software I created, which is advancepay.io, and sign up, and we will show you a lot of free data showing what content creators are working with what brands, and we show hundreds of thousands of connections between 50 million content creators and the 5 million e-commerce brands out in the market today. All of those connections and understanding who promoted FTX, who promoted Robin Hood if you're doing a trading app, or if you're selling accounting services, who is recommending, who's talking about and recommending QuickBooks Online. How effective are they? How effective are their organic videos versus their promotional videos? Understanding these nuances is extremely important if I'm looking to hire somebody to do the marketing for me. I want to understand how their other marketing has worked out. So that's what we do, and that's what we allow. We're the only database that allows you to do this online right now, so you can check out the link in the description.

Engaging with Influencer Marketing Strategies

Now, my question for you is: have you used content creators or other referral sources for your company or product or service, and if you haven't, why haven't you, okay? Most of the folks I know that are running businesses, they have some sort of referral network. Realtors work with bankers or mortgage professionals, or accountants or other local service providers to refer them business. Most local service providers work with various referral sources to get their business, whether that is from friends and family, whether they're other local service providers, and online businesses and products and services do too. Influencers are the most powerful thing. If you haven't worked with influencers or content creators in your pro for whatever product or service that you're selling online, let me know why in the comments. You know, maybe it was too hard to find good people to work with out of these 50 million, you know, folks, or maybe you have a hard time finding their contact information, or maybe you just don't know what is a fair price to pay them, and you're scared of getting like a bad deal, maybe it's hard to get a hold of them.

Encouraging Audience Engagement

I'd love to know your experience in the comments below, and I'd love to know your thoughts on the software we've created, advancepay.io. Okay, link is in the description. I encourage you to sign up, check it out. It's currently free. Anyone can use the software for free for looking up 50 influencers. Okay, now we do have paid plans if you want to see more data, but currently most of it is free. Now, I love talking about marketing with you, but I need something from you right now, and I need you to do: smash that subscribe button and like this video, and comment based on some of my questions below. Hopefully, you guys enjoy this, and also let me know what your thoughts about Eddie R. I'm trying a little bit of a different video style, trying to get this a little bit more interactive and create a bit more of a community with these videos. Look forward to seeing you in my future videos. Enable that notification Bell to see my live streams which are coming up soon, and yeah, talk to you in.

FAQ

Q: Why do subscriber count and hashtags not matter in influencer marketing?
A: Subscriber count and hashtags do not matter in influencer marketing because they do not necessarily indicate the influencer's ability to sell or have the trust of their audience.
Q: How can one judge influencers based on their previous work?
A: One can judge influencers based on their previous work by analyzing the effectiveness of their previous promotions, understanding the trust of their audience, and evaluating whether they align well with the brand they are promoting.
Q: What is the importance of researching an influencer's effectiveness?
A: Researching an influencer's effectiveness is important to ensure that they can deliver high ROI for promoting a product or service. It involves looking at their previous work, understanding their connections with brands, and evaluating the success of their marketing strategies.
Q: Why are hashtags and subscriber counts not indicative of success in influencer marketing?
A: Hashtags and subscriber counts are not indicative of success in influencer marketing because they do not guarantee that the influencer can effectively promote products or services, build trust with their audience, or generate desired results for a brand.
Q: How can one engage with influencer marketing strategies effectively?
A: To engage with influencer marketing strategies effectively, one should consider working with influencers or content creators who have a proven track record of successful promotions, leverage tools like advancepay.io to research influencers' connections and effectiveness, and actively participate in building referral networks for their brand or product.
Q: What is the power of influencer marketing in today's marketing landscape?
A: In today's marketing landscape, influencers and content creators are considered the most powerful and highest ROI tool for marketing. They surpass traditional marketing channels like ads, SEO, and email marketing in terms of effectiveness and audience engagement.
Q: How can one encourage audience engagement with influencer marketing?
A: To encourage audience engagement with influencer marketing, it is important to create interactive content, seek feedback from the audience through comments and likes, promote community building through live streams and discussions, and provide valuable resources or tools like advancepay.io for audience engagement.