Sell me this pen. Now, many people find it hard to sell or to market products in niches where there are many competitors. There are many competitors who are selling the same exact products as them. But I'm not actually going to sell you this pen. Because sales is old-school frankly. And sales is going away. Person-to-person communication sadly is going away because of these things right here. Most interaction on the world is actually not happening person-to-person but it's happening on cellphones. It's happening on computers. And I'm not going to sell you this pen. And I'm going to market you this pen. And I'm going to make a return on adspend. For every dollar I spend marketing this pen, I'm going to make $2 back. And I'm going to scale that $2. I'm going to scale that ad campaign to make thousands of dollars selling pens to people online. Because that's the future, If you're selling, get with it. You should be marketing.
So, I'm going to show you how I will market this pen in this video and earn thousands of dollars. And I'm going to go over the 4 essential things you need to know to market a product that is highly commoditized and be able to earn lots of money doing it. Let's check it out in this video. Now, before I go into things, if you are interested in marketing, if you get excited about this subject, make sure to slam that subscribe button because all we do on this channel in the John Crestani money club, I make millions of dollars a year. You can check my tax returns. But we talk about marketing and making lots of money doing it. And I sell training courses online that's half of my income and I make millions of dollars doing so. But not only that is my students make millions of dollars online applying the exact same techniques for marketing that I do.
The first thing you need to know about marketing is stories. Stories sell. The next thing: You need to understand about sales or marketing. Are you giving people a painkiller? Are you giving people a vitamin? The next thing you must understand is, F stands for fear. O stands for Of. And M - O, stands for Fear Of Missing Out. And you will sell out of whatever product you're marketing like that. And that turns into dollars. Now, the last point I want to make before I actually sell you this pen or some other pen. You have to understand benefits versus features.
Now, the last point I want to make before I actually sell you this pen or some other pen. You have to understand benefits versus features. Benefits are frankly they're talking about how this pen has actually helped me get more subscribers on YouTube, okay? Because my subscribers before, they didn't like me writing on whiteboard. Nobody could read what I'm saying. And I couldn't convey the messages that I wanted to demonstrate when there was glare or all sorts of other mishaps that happen if people couldn't get the knowledge that I'm trying to feed them from my brain.
Q: What is the future of sales and marketing?
A: The future of sales and marketing is shifting towards digital marketing and away from traditional person-to-person sales interactions.
Q: How can I market a highly commoditized product effectively?
A: To market a highly commoditized product effectively, focus on essential marketing strategies such as creating compelling stories, understanding customer needs, generating a fear of missing out, and emphasizing benefits over features.
Q: What are some key strategies for successful marketing?
A: Key strategies for successful marketing include utilizing storytelling, identifying customer pain points, creating a fear of missing out, and highlighting product benefits over features.
Q: How can I implement a Free Plus Shipping Funnel in my marketing strategy?
A: To implement a Free Plus Shipping Funnel in your marketing strategy, emphasize the benefits of the product, showcase how it solves a problem or enhances the customer's life, and focus on creating a sense of value for the customer.