Now, if you're just getting started with your channel and you don't yet have very many subscribers or none at all, then by far the best way to get those initial views on your videos is going to be to leverage other audiences and other networks and relationships that you have on other channels or across other mediums. For example, if you already have a business that say has an email list, well then obviously you're going to want to email them when you release a new video. But if you don't have an email list and maybe you just have other social media following, well, the same thing applies. You want to make sure that you're letting them know about your video in order to drive them in that direction. Even if you don't have different business accounts or business social media accounts, you probably still have personal social media accounts, or at the very least, personal contacts and relationships and networks with friends and family and colleagues. Well, a big thing here is just letting them know that you've got a video on a topic that they may find interesting. Full disclosure, in the early days, even if you've got a topic that they may not find interesting, well, if they can just help you out a little bit by checking it out and hitting the like button, it goes a long way. One of the best ways, though, to drive traffic to your YouTube channel from other audiences is by giving them a bit of a taste of what they can experience once they get there, which means taking your original YouTube video and then splicing and dicing and carving it up and then sharing it across other social media platforms.
PiktoStory is an amazing video marketing tool that allows you to take a single video and then quickly and easily turn it into multiple content pieces for use across all your social media platforms. It's the perfect tool for content marketers, social media managers, brand strategists, and anyone who creates video content in order to increase audience engagement. It automatically adds subtitles, allows you to change the color, type, and size of the font, and you can customize the video background color to match your brand or whatever look you're going for. I'll put a link in the descriptions below this video so you can check out PiktoStory right after this video and sign up for a completely free account. And when you use the code "atom50," you'll also get 50% off any annual plan if you want to access any additional features.
Alright, next let me show you my absolute favorite strategy for brand new YouTube channels in order to get found and get more views even if you don't have any subscribers, and that is search. Now, before I dive into the specifics on search, first a very important warning and something you really want to pay attention to where a lot of people get into trouble in their early days of starting YouTube and trying to get found is that they model and copy bigger creators, more established brands who've been doing this for a long time. See, the reality is that what larger creators are doing now is very unlikely what they did to get them there in the first place. As they grow, their strategy needs to change, which means typically moving and evolving from more of a search-based strategy to more of a suggested and browse-based strategy. Now, there are many reasons for why this is important; however, one of the biggest ones is that when you're using a search-based strategy, which is ideal when you're first getting started, well, you can't make people search for something. So, you need to tap into already existing demand by doing proper keyword research and finding out what people are actively searching for online.
Q: How can I leverage other networks and audiences to promote my YouTube channel?
A: You can leverage other audiences, networks, and relationships you have on other channels or mediums. For example, you can promote your videos to your email list, social media followers, friends, and family. You can also share snippets of your video on other social media platforms to drive traffic to your YouTube channel.
Q: What is PiktoStory and how can it help with video marketing?
A: PiktoStory is a video marketing tool that allows you to easily create multiple content pieces from a single video for use across social media platforms. It adds subtitles, allows font customization, and provides video background customization options. It is helpful for content marketers, social media managers, and anyone creating video content to boost audience engagement.
Q: Why is search important for getting found on YouTube, especially for new channels?
A: Search is crucial for new YouTube channels to get found and increase views, even without many subscribers. By doing proper keyword research and understanding what people are actively searching for online, new channels can tap into existing demand and optimize their content for search visibility.
