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If you have been advertising on Facebook, you may be concerned about the potential for your ad account to be banned, your business manager to be restricted, or even worse, losing personal ad access. These risks can be daunting, but by following specific steps, you can significantly reduce the chances of encountering these issues in the future.
One of the first steps to secure your advertising assets is to verify your Business Manager account. This account serves as the central hub for all your advertising assets on Facebook. The hierarchy of Facebook advertising starts with your personal profile, which is the owner of the Business Manager account. If your Business Manager gets banned, all associated ad accounts and assets are at risk. Verifying your Business Manager provides a green check mark, indicating ownership and legitimacy, which is crucial in case of any disputes or hacks.
To apply for verification, navigate to your Business Settings on Facebook. In the Business Info section, you will find the option to verify your Business Manager. This process may not be straightforward, as Facebook often hides this option from many advertisers. However, there are methods to prompt Facebook to initiate the verification process, ensuring that your Business Manager is recognized as legitimate.
In addition to verifying your Business Manager, it is essential to verify your personal ID as an advertiser. Your personal profile is at the top of the hierarchy, and if it gets banned, it affects everything below it. To verify your ID, visit the ID hub on Facebook and follow the prompts to submit a government-issued ID. This step is crucial, especially if you plan to run ads in restricted categories such as politics or social issues.
Subscribing to Meta Verified for your personal profile not only provides a blue check mark but also enhances your account security. This subscription offers proactive account protection against impersonation and hacks, as well as direct account support from Facebook. Having direct access to support can be invaluable if you encounter issues with your ad accounts.
To further secure your accounts, enable two-factor authentication (2FA) for all Business Manager admins. This additional layer of security helps prevent unauthorized access to your accounts. It is advisable to set up multiple 2FA methods, such as a phone number and an authentication app, to ensure maximum protection.
When it comes to payment methods for your ad accounts, avoid using PayPal, as it has been known to cause issues with ad accounts. Additionally, if you have had an ad account banned, do not reuse the same credit card associated with that account, as it will also be banned from advertising. Instead, opt for a different credit card to maintain your advertising capabilities.
In an ideal scenario, having a backup Business Manager is crucial. This backup should also be verified under a different legal entity to ensure that you can continue advertising without interruption if your primary Business Manager gets flagged. This proactive approach allows you to maintain access to your advertising assets and avoid potential revenue loss.
Partnering with an advertising agency can provide additional security and support. Agencies often offer services such as verified Business Managers and account recovery assistance. If your account gets banned, having an agency partner can help you get back up and running quickly, minimizing downtime and financial loss.
While it is impossible to guarantee that you will never face bans or restrictions on Facebook, implementing these strategies can significantly reduce the likelihood of such occurrences. By verifying your identity and Business Manager, enabling two-factor authentication, and maintaining backup accounts, you can create a robust security framework for your advertising efforts.
Q: What are the risks of advertising on Facebook?
A: Advertising on Facebook can lead to potential risks such as ad account bans, restrictions on your business manager, and loss of personal ad access.
Q: Why is Business Manager verification important?
A: Verifying your Business Manager is crucial as it indicates ownership and legitimacy, protecting all associated ad accounts and assets from being banned.
Q: How can I verify my Business Manager?
A: To verify your Business Manager, go to Business Settings on Facebook, find the Business Info section, and look for the verification option. There are methods to prompt Facebook to initiate the verification process.
Q: Do I need to verify my personal ID as an advertiser?
A: Yes, verifying your personal ID is essential as it affects everything below it in the hierarchy. This is particularly important for ads in restricted categories.
Q: What is Meta Verified and how does it enhance security?
A: Meta Verified provides a blue check mark and enhances account security by offering protection against impersonation and hacks, along with direct support from Facebook.
Q: How can I secure my accounts further?
A: You can enhance security by enabling two-factor authentication (2FA) for all Business Manager admins and using multiple 2FA methods.
Q: What payment methods should I avoid for Facebook ads?
A: Avoid using PayPal for ad payments and do not reuse credit cards associated with banned accounts. Opt for a different credit card instead.
Q: Why should I establish backup Business Managers?
A: Having a backup Business Manager verified under a different legal entity ensures you can continue advertising without interruption if your primary account gets flagged.
Q: What are the benefits of partnering with an advertising agency?
A: Agencies can provide additional security, verified Business Managers, and account recovery assistance, helping you minimize downtime if your account gets banned.
Q: What strategies can I implement for Facebook advertising security?
A: Implement strategies such as verifying your identity and Business Manager, enabling two-factor authentication, and maintaining backup accounts to create a robust security framework.