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"Why is TikTok cross-border e-commerce becoming a popular choice for sellers? How to create popular products and quickly develop the international market through TikTok? What are the entry requirements? What are the efficient methods of multi-account management? ”
With the rise of short video marketing, TikTok has quickly become a must for cross-border e-commerce with its more than 1 billion monthly active users and highly creative content ecosystem. For sellers who are new to the TikTok platform,TikTok settledThe process may seem complicated, but it only needs to be satisfiedTikTok cross-border store qualificationconditions, you can easily open a store. At the same time, TikTok's advertising tools, low-cost traffic, and strong merchandising potential provide sellers with unprecedented growth opportunities.
What's more, many sellers want to know, how to manage multiple TikTok store accounts? How to achieve efficient promotion and avoid the risk of account association through short videos, challenges, influencer cooperation, etc.? Here's the answer. By reading this article, you can not only get a comprehensive understandingTikTok settledYou can also learn professional tools and operational strategies for managing multiple accounts to help you seize the dividends of this blue ocean market and quickly achieve sales growth and brand promotion.
Whether you're just starting out or a seasoned seller looking for an optimization strategy, this article will answer these key questions to help you stand out from TikTok's global traffic pool!
With more than 1 billion monthly active users worldwide, TikTok is a veritable pool of traffic. As a fast-growing platform, why do cross-border sellers choose TikTok as a promotion channel? Here are the main reasons:
TikTok not only has a significant traffic advantage, but its platform is easy to operate, whether it is a beginner or a veteran with rich experience in advertising, you can easily use TikTok to promote. For many sellers who are worried about the production of short video materials, TikTok provides great convenience. Even if you don't know how to edit, or don't want to monetize your account for a long time, you can choose to use TikTok ads to promote your products. Its advertising background not only has the function of intelligent copywriting, but also has a material generation system, which can quickly produce high-quality advertising content by uploading product pictures or short videos for accurate delivery.
Compared to other platforms, for example, spending $10 on Facebook may only reach 1,500 people, while TikTok can reach 5,000 to 8,000 people. Since TikTok is in the growth stage, coupled with a huge user base, it is easier to create popular products through TikTok promotion. It should be noted that TikTok has a shorter creative cycle. When sellers seize the trend of popular products, they should quickly change and update the content of the material. Copy new material styles on the basis of existing popular styles, and constantly test the potential of other styles to further amplify the marketing effect.
With its friendly functional design, low traffic cost, and efficient promotion methods, TikTok has become an ideal choice for cross-border sellers. By making proper use of this platform, sellers have the opportunity to open up the market in a short period of time and attract more consumers.
Before understanding the specific qualifications that cross-border sellers need to have, we first need to clarify the basic entry conditions of TikTok stores. The requirements of the TikTok platform cover not only the legal qualifications, but also the specific regulations at the operational level. The following are the entry conditions of TikTok Store and the core qualification requirements for cross-border sellers:
3. International Payment Channels Sellers need to provide a stable international payment account, such as:
The platform requires that payment channels be secure and reliable in order to complete cross-border transactions smoothly.
After meeting the basic entry conditions, the following core qualifications are also required to successfully operate a TikTok store:
2. Cultural adaptability: Consumers in different regions have different purchasing preferences, and sellers need to adjust their product promotion and marketing strategies according to the cultural background of the target market to enhance their attractiveness.
3. Strong product supply capacity
4. Social media and content marketing capabilities: TikTok is not only an e-commerce platform, but also a content-driven social media. Sellers need to be proficient in producing engaging short video content, and increase product exposure and engage consumers through creative performance and precise audience positioning.
Entering TikTok Shop is a great opportunity for cross-border sellers to explore the global market. Here's the detailed onboarding process:
1. Sign up for a TikTok account
First of all, you need to sign up for a new TikTok account and fill it outLocation, phone number, email addressand other basic information.
2. Submit an application for residency
By visitingTikTokShop official website, selectOrdinary entryand submit the following necessary qualifications:
3. Wait for review
Once all the information has been submitted, the platform will proceed to the review phase, which is usually required3-10 working days。 wonderHow long does it take for TikTok to enter the U.S. store?？ If the qualification is complete, the review will be passed more quickly; If you have any questions, you can also resubmit the adjustment according to the email prompt. If the review is rejected, the platform will notify you of the specific reason by email. Sellers can adjust their information and resubmit for review if prompted.
4. Complete the deposit payment
After the review is passed, you need to pay the platform deposit, and you will successfully enter the TikTok Shop after completion.
5. Start operations
After successful onboarding, sellers can list products in the background and start selling. But it is important to note that:
Special Tips
Through the above steps, sellers can successfully settle in TikTok Shop and start their global cross-border e-commerce journey. During this process, ensuring that the information is accurate and in line with the platform's policies is the key to a successful onboarding.
For cross-border e-commerce sellers, managing multiple TikTok store accounts is a common need, especially when expanding to multiple countries and regions. Each market may have different languages, cultures, and consumer needs, which often prompts merchants to open separate stores for each target market. However, in the face of the management of multiple accounts, how to avoidAccount linkingImproving operational efficiency and ensuring account security have become challenges that merchants cannot ignore.
In order to manage multiple TikTok store accounts more efficiently, merchants can use professionalMulti-account management tool。 For example, DICloak Antidetect Browser is a tool designed for cross-border e-commerce sellers to help merchants easily manage multiple accounts. Through DICloak Antidetect Browser, merchants can generate a unique browser fingerprint for each account, effectively avoiding the risk of account association and ensuring that the platform cannot identify these accounts as the same party. In addition, this tool also supports:RPA automation capabilities, which can greatly improve operational efficiency, save manual operation time, and provide merchants with more convenient solutions.
TikTok Store provides cross-border e-commerce sellers with unprecedented global market opportunities, with the help ofShort video delivery, merchants can quickly reach international consumers. To succeed on this platform, sellers not only need to meet the basic entry conditions of TikTok stores, but also need to have professional skillsCross-border e-commerce experiencerobustProduct supply capacityandSocial media marketing capabilities。 At the same time, when managing multiple accounts, merchants can use professional tools like DICloak Antidetect Browser to ensure the security of their accounts and improve operational efficiency.
Buying a TikTok account can help users quickly gain influence and promote their business, but there are a few things you need to pay special attention to in the process:
When buying a TikTok account, you first need to pay attention to the legitimacy of the account. Users should carefully verify the ownership and legitimacy of the account to ensure that the purchased account complies with relevant legal requirements. Avoid purchasing illegal or infringing accounts, which will not only cause the account to be unusable, but may also lead to legal disputes and financial losses.
The quality of your account is another important consideration when making a purchase. Users need to pay attention to the number of followers, activity, and interaction of the account. Learn more about your account's operational status to make sure it's meeting your advertising needs and business goals. High-quality accounts can provide a stronger guarantee for the promotion effect.
Transaction security is especially important in the process of buying a TikTok account. It is advisable to choose a reliable third-party platform or intermediary service provider and follow its trading process. Users should use secure payment methods, and ensure that personal information and account information in transactions are effectively protected to avoid information leakage or other potential risks.
While buying a TikTok account is a quick way to build your reach and promote your business, it's not without its risks. Understanding the restrictions and potential issues in buying and selling accounts can help users avoid illegal operations, ensure safe transactions, and maximize the value of their accounts.
The TikTok platform is cautious about buying and selling accounts, and has relevant policy restrictions. Users need to be familiar with and abide by the platform regulations before purchasing an account to avoid violating the rules and causing the account to be banned or restricted. The platform may strictly review abnormal transactions or linked account behavior, so you need to be extra careful when operating.
Buying a TikTok account carries the risk of account authenticity and persistence. Some accounts may have fake followers or fake interactions, and may be banned after purchase due to being found to be abnormal by the platform. Therefore, users should fully investigate the source of the account before purchasing, choose a reliable seller, and ensure that the account is authentic and credible and has the ability to operate for a long time.
Buying a TikTok account is an effective way to quickly gain influence and promote your business, but you need to be careful throughout the process. Users should ensure the legitimacy of the account, pay attention to the quality of the account, and choose a safe transaction method. In addition, it is also necessary to familiarize yourself with the platform policies and understand the possible restrictions and risks of buying and selling accounts. Through smart choices and standardized operations, users can maximize the potential of the purchased account and help their own or their business development.
With more than 1 billion monthly active users worldwide, TikTok has become an important platform for brand marketing. During the Super Bowl, TikTok offers a unique marketing opportunity for e-commerce businesses. Here are some success stories and strategies to show how you can use TikTok to drive brand presence and sales at this great event.
At the TikTok Shop Super Bowl, TikTok actively attracts advertisers to place ads. The platform offers a variety of advertising formats, such as in-feed ads, brand takeovers, and challenges, to help brands engage with their audience before and after the competition. For example, TikTok, through its advertising product, TikTok Pulse, allows advertisers to juxtapose ads with popular sports content to increase exposure.
Brands partnered with TikTok content creators during the Super Bowl to produce engaging content that appealed to younger audiences. For example, in 2023, Doritos launched the "Triangle Tryouts" dance challenge, inviting users to submit the best triangle dance video, and the winner has a chance to appear in its Super Bowl commercial.
User-generated content (UGC) played an important role in Super Bowl advertising. Brands encourage users to create brand-related content by launching challenges and campaigns that increase engagement and brand loyalty. For example, State Farm launched a TikTok challenge in 2022 to encourage users to submit videos for a chance to appear in their ads.
TikTok's live shopping feature provides brands with the opportunity to engage with viewers in real-time and boost sales during the Super Bowl. Through live streaming, brands can showcase products, answer questions, and offer limited-time offers to inspire viewers to buy.
When running Super Bowl ads on TikTok, brands should adhere to the platform's advertising policies and guidelines, ensuring that the content is appropriate and in line with the Community Guidelines. This helps to avoid potential violations and ensures the success of your advertising campaign.
By leveraging TikTok's advertising offerings during the Super Bowl, partnering with content creators, encouraging user-generated content, and leveraging live streaming capabilities, e-commerce businesses can effectively reach a wide audience, increase brand awareness, and increase sales.
TikTok, which has more than 1 billion monthly active users worldwide, has become an important platform for cross-border e-commerce sellers to expand the international market. Here are the key strategies for successfully running TikTok cross-border e-commerce, through which sellers can maximize the benefits of the platform.
Before entering the TikTok cross-border e-commerce field, a clear target market is the foundation for success. Consumers in different countries and regions have significant differences in culture, language, and shopping habits. Understanding the needs and preferences of your target market can help sellers develop marketing strategies more accurately. For example, if your target market is U.S. consumers, you can focus your marketing on holiday promotions and design content to highlight the holiday atmosphere and discounts. For the Southeast Asian market, consumers pay more attention to cost-effective products, and marketing content can emphasize price advantage and product practicality. By delving deeper into target market trends, sellers can find the right entry point more quickly, thereby increasing market penetration.
At its core, TikTok is creative short-form video content, and the key to success lies in creating fun, relevant videos that engage users and increase brand exposure. Sellers can increase the appeal of their content by showcasing product usage scenarios, behind-the-scenes production tidbits, or launching challenges. For example, kitchen tool sellers can post a short video of "making breakfast with TikTok pop music" to show the convenience of the tool; Sellers of handmade goods can take behind-the-scenes footage of the production process to give consumers a sense of the uniqueness of the product. Through creative video, not only can the audience stay and watch, but also encourage users to actively share, bringing more potential customers to the brand.
TikTok offers a variety of ad formats that are suitable for different stages of marketing needs, such as in-feed ads, brand takeover ads, and challenge ads. In-feed ads can appear when users swipe videos to quickly attract clicks; Brand takeover advertising is suitable for large-scale event promotion, which can directly see the ad when users open TikTok to achieve a strong exposure effect; Challenge ads generate widespread attention and interaction through users' participation in the challenge. For example, a sports brand launched the "Sports Hip-hop Challenge" to promote new shoes and encourage users to upload creative videos, which eventually attracted 500,000+ engagements, which not only drove sales, but also increased brand awareness.
Working with TikTok influencers (KOLs) is an effective way to reach your target audience quickly. Through the influence of influencers' fans, it can help brands quickly build trust and increase product sales. For example, a health drink brand chose to partner with a fitness blogger with tens of millions of followers, and the blogger naturally implanted drinks through daily fitness videos to spark fans' interest in buying them. This approach not only increases sales, but also allows the brand to reach a wide audience among the target group. Choosing influencers who align with your brand's values ensures that your promoted content is more authentic and persuasive, leading to better results.
The shopping experience of consumers has a direct impact on conversion rates, so sellers need to ensure that the purchase process from TikTok to the marketplace is smooth and seamless, including simplifying the ordering process and providing a variety of payment methods. For example, a clothing brand showcased its products to viewers through a TikTok live stream, and at the same time set up a "one-click purchase" button in the live stream, allowing users to easily complete the purchase process. In addition, to attract users, limited-time discounts are also offered in the live stream, inspiring a sense of urgency among consumers and boosting purchases. Optimizing the shopping experience can effectively improve customer satisfaction and increase purchase conversions.
Maintaining consistent success on TikTok requires regular monitoring and adjustment of marketing strategies. By analyzing the number of views, likes, comments, and conversion rates of videos, sellers can find the most effective ways to promote. For example, if you find a certain type of video with high engagement, you can copy that form of content to promote other products, while for content that doesn't perform well, you need to make timely adjustments, such as optimizing the appeal at the beginning of the video or changing the label to attract more viewers. Through data-driven analysis and optimization, sellers are able to continuously improve their marketing effectiveness and stay competitive.
TikTok provides a creative-driven and high-traffic platform for cross-border e-commerce sellers. By identifying their target market, producing engaging content, using advertising tools flexibly, partnering with influencers, optimizing the shopping experience, and constantly analyzing and adjusting strategies, sellers can quickly tap into international markets and achieve continued growth. Combining these strategies, both sellers who are trying TikTok cross-border e-commerce for the first time or brands with existing experience can achieve excellent business performance on this platform.
If you are using an Android device, you can try to unplug the phone card and turn off the location function, restart the device, then connect to the overseas line, and then reinstall TikTok. If your device is checked to be using a network operator in Chinese mainland, your TikTok account will most likely be disabled (you can only log in, not stream videos)
Tik Tok Shop is an e-commerce business based on Tik Tok, which helps sellers' products directly reach consumers through the interest content recommendation function, and uses a more immersive and interactive way to establish connection and trust with consumers, so as to stimulate consumers' potential shopping interest. Buyers can complete one-stop operations on Tik Tok: browse-order-payment-customer service.
TikTok Store has relatively relaxed qualification requirements for merchants, but sellers must have a legal business registration certificate. This usually includes business licenses, business licenses for sole proprietorships, or personal ID cards. Merchants also need to ensure that the products they sell comply with local laws and regulations and the TikTok platform.
There is no fee for the application to settle in, but the SHOP platform will take a 5% commission for each order, and you also need to pay the store deposit after you settle in.
TikTok offers two ways to settle commissions, which are a percentage of the amount paid per order and a fixed amount of the amount paid per order. This settlement method is based on your sales to calculate the commission, and the commission ratio is generally between 10%~30%. For example, if your sales are $1,000 and the commission percentage is 20%, then your commission is $200