Newsflash: you don't own YouTube, Instagram, or TikTok. In hindsight, that newsflash was completely unnecessary because, realistically, who was watching this and thought, "Do I not own YouTube or TikTok?" Obviously, you know you don't own those platforms. The reason why I had such a dramatic opening to this video was because I'm trying to make a point that the audiences that you have amassed on your YouTube, Instagram, or TikTok are not owned by you, which means that they can be taken away from you literally at the drop of a hat. It's a really scary thought; it actually triggers anxiety when I think about the idea of all my platform...
In this video, it's well overdue, so kudos to anyone who asked me for this like six months ago. In this video, I'm going to be sharing my top tips and tricks for how you can start building an email list in 2021. So, if that's of interest to you, please keep on watching. Okay, so I'm going to break these tips down into steps just to make the whole video really easy to digest and follow for you. So, the first step, step one, is to pick an email platform...
Step two, you need to decide what your email content is going to be. So, building your email list isn't just a process of building a list and then just leaving it alone. You can't just build a list with 2,000 people and then just be like, cool, got them. Now, you actually have to communicate with them on a regular basis, ideally a weekly or bi-weekly basis. So you need to figure out what is your content going to be about in these emails. So, I'm going to give you a few examples...
Step three is actually the process of getting these emails on your list. Now, there are simple things you can do, like including a link to join and sign up to your email list in your link in the bio. If you are going to do that, then make sure the call-to-action, the marketing buzzword, which is basically text telling someone to do something, right? Make sure that is really punchy. Don't just put, "Join my email list." That's not really enough of a draw for someone. Put something like, "Receive my weekly top five picks here," or "Stay up to date with my favorite workouts here." That's what you should do...
Now that you've selected a mailing list platform, you've figured out what your content series is going to be, you've even put a mechanic in place so that you're now actively gaining new subscribers to your mailing list, the next step you want to do which is step four is to create a welcome sequence. What a welcome sequence is, I'm gonna have to give you this really brief because otherwise it's gonna be a really long video...
The fifth and final step that I want you to do is to stick to your promise. If you have said that I'm going to share weekly bi-weekly monthly content which is going to help you on your fitness journey, which is going to help you find the best fashion finds, which is going to help you on your entrepreneur journey, whatever, then that's what you need to do. That's something that I actually need to tell myself to do as well because sometimes I'm not great at it...
Q: What is the importance of building an email list?
A: The importance of building an email list lies in the fact that you don't own platforms like YouTube, Instagram, or TikTok. Your email list consists of contacts that you own and can reach directly, reducing the risk of losing contact with your audience.
Q: What is the first step in building an email list?
A: The first step in building an email list is to pick an email platform that suits your needs and preferences. This platform will be the foundation for managing and communicating with your email contacts.
Q: How important is it to decide on email content?
A: Deciding on email content is crucial for engaging with your email list subscribers. Regular communication through valuable and relevant content will help maintain a strong connection with your audience.
Q: What is the process of getting emails for your list?
A: The process of getting emails for your list involves various strategies, such as including signup links in your bio or offering enticing incentives to join your list. It's essential to have a clear call-to-action and make it easy for people to subscribe.
Q: Why is creating a welcome sequence important?
A: Creating a welcome sequence is important as it helps new subscribers feel welcomed and informed about what to expect from your emails. It sets the tone for your email communication and can increase engagement and trust with your audience.
Q: How important is it to stick to your promise with email content?
A: Sticking to your promise with email content is crucial for building trust and credibility with your subscribers. Consistency in delivering the content you promised will help retain subscribers and foster long-term relationships.
