Find the BEST influencers for your brand | Influencer marketing

Tips for finding the best influencer for your brand
Learning from past mistakes to find the right influencers
Understanding the complexities of working with influencers
Starting with clear objectives when selecting influencers
Analyzing influencer aesthetics and brand alignment
Examining past brand collaborations of influencers
FAQ

Tips for finding the best influencer for your brand

I have hired, I mean at least we're talking at least in the hundreds here. I don't think in the thousands, but I've definitely hired at least over 100 influencers in my time, whether that be through my own brands or on behalf of huge international companies. During my time working at various different marketing agencies, I know a thing or two about finding and hiring influencers and just working with influencers in general. What today's video is going to be all about is my top tips for finding the best influencer for your brand. So if that is of interest to you, then please carry on watching because you're gonna love this video.

Learning from past mistakes to find the right influencers

Hi everyone, welcome back to my channel. My name is Jade. I create videos all about social media, entrepreneurship, influencing, and obviously today's one is about the latter. So as I mentioned in my little intro there just to capture your attention, I have had loads of influences in my past, and I'm not gonna lie to you, some of them weren't good hires, okay. I'm not gonna sit here and pretend that I'm perfect and every single time it's been a great campaign. They haven't; some of them have been bad hires. But the benefit of me making mistakes and hiring people and wasting my own money is that I can share some really great tips with you, which is going to help you not make the same mistakes that I have, and just really help you pick the best influencers for your campaigns.

Understanding the complexities of working with influencers

So before I get into the good stuff, I want to caveat: there is a lot that goes into working with influencers. You have to set objectives, you have to define KPIs, you have to negotiate your rates, you've got to figure out your rights, your contracting, blah blah blah. So much stuff goes into it, and I'm working on a bunch of different products which are going to help anyone who just really needs like a step-by-step for the entire process, right? But I always want to make sure that I do have tips and tricks available for you on this platform for free. I know, I'm so giving [Laughter], but I always want to make sure that I'm sharing tips and tricks online for free. So that's why I wanted to do this video. It's just basically going to be a few tips to help anyone who's going to work with influencers in the future. So enough of me gabbing, let's get to the good stuff.

Starting with clear objectives when selecting influencers

The first thing you need to do is to define your objectives. This could be a whole video in itself, so I can't go into too much detail about it, but it does directly link to the influencers that you select. So I feel like I needed to talk about it in, you know, even if it's just brief. So basically when you're setting objectives, you want to make sure they're SMART. Put a nice acronym here so you know the acronym means, just in case you didn't know. But you also want to make sure that you're basically starting with the end in mind. What is your end goal here? Usually, there are three main goals for when you're working with an influencer: there is gaining awareness to a new audience. So with those types of goals, you need to be looking for influencers who have huge reach right, so they've got a really big following base...

Analyzing influencer aesthetics and brand alignment

Okay, so moving on from the objectives, let's talk about how you can actually analyze these different influencers who you're considering working with. One of the first things that I want you to do is look at their aesthetic. Now, the influencer that you're working with might not have a really obvious aesthetic. Not everyone has like a really cohesive, you know, branding or filtering or color theme, whatever going through their content, and that's okay. What I want you to still do is have a look at what their content is like...

Examining past brand collaborations of influencers

Another tip I can give you is to look at the influencer's content and look out for previous campaigns that they've done with brands. Now, I do not believe that you should only work with influencers who have worked with other brands before because there...

FAQ

Q: What are some tips for finding the best influencer for your brand?
A: Some tips for finding the best influencer for your brand include setting clear objectives, analyzing influencer aesthetics and brand alignment, and examining past brand collaborations of influencers.
Q: How can we learn from past mistakes when selecting influencers?
A: Learning from past mistakes when selecting influencers can involve reflecting on previous hires that were not successful and using those experiences to avoid similar mistakes in the future.
Q: What complexities are involved in working with influencers?
A: Working with influencers involves various complexities such as setting objectives, defining KPIs, negotiating rates, establishing contracts, and more.
Q: Why is it important to start with clear objectives when selecting influencers?
A: Starting with clear objectives when selecting influencers is important as it directly impacts the influencers you choose to work with and helps align the influencer campaign with your overall goals.
Q: How can one analyze influencer aesthetics and brand alignment?
A: Analyzing influencer aesthetics and brand alignment involves looking at the influencer's content style, aesthetic coherence, and how well it aligns with your brand's image and values.
Q: What should we consider when examining past brand collaborations of influencers?
A: When examining past brand collaborations of influencers, it is important to look at the nature of previous campaigns, the brands they have collaborated with, and the success or impact of those partnerships.