Do brands still hire influencers?!

1. Is Influencing Dead?
2. The Shift Towards Relatable Influencers
3. The Importance of Narrative in Content Creation
4. Embracing Industry Evolution
5. FAQ

Is Influencing Dead?

I know what you're thinking: is influencing dead? Do brands still pay influencers? Does influencer marketing work? Like, do people even listen to influencers' recommendations anymore? Well, the reason why I know that you're thinking that is because your kids on this video. And don't worry, because I'm gonna dive deep into the whole topic of whether or not influencing is truly dead in this video. So if you like content like this, be sure to hit the subscribe button because I upload new videos every single week.

The Shift Towards Relatable Influencers

I want to ensure that you are fully aware of the ways that it's changing so you you can keep yourself ahead of the curve. So first of all, one of the biggest changes happening to the industry is that there's a huge shift towards the more relatable influencer. Now, there's a few different ways that you can describe this influencer. Some call them 'Comfort creators,' which I quite like.

The Importance of Narrative in Content Creation

So what does this mean for you as an influencer or a creator watching this? What does this mean for you? It means that in order to really thrive in this new space, we need to pay more attention to the narrative that we create in our content. I say 'we' because I need to do this more as well. So ensuring that we are trying our best to tell a story and using our everyday life to really bolster that story is what's going to allow us to play in this space more.

Embracing Industry Evolution

The final point I want to make is that the industry is evolving and it is totally natural for the industry to evolve. And it will never stop evolving either. Like this is just a big shift that we're going through now, but there'll be another one in like 10 or so years. There's a significant generational shift.

FAQ

Q: Is Influencing Dead?
A: I know what you're thinking: is influencing dead? Do brands still pay influencers? Does influencer marketing work? Like, do people even listen to influencers' recommendations anymore? Well, the reason why I know that you're thinking that is because your kids on this video. And don't worry, because I'm gonna dive deep into the whole topic of whether or not influencing is truly dead in this video. So if you like content like this, be sure to hit the subscribe button because I upload new videos every single week.
Q: The Shift Towards Relatable Influencers
A: I want to ensure that you are fully aware of the ways that it's changing so you you can keep yourself ahead of the curve. So first of all, one of the biggest changes happening to the industry is that there's a huge shift towards the more relatable influencer. Now, there's a few different ways that you can describe this influencer. Some call them 'Comfort creators,' which I quite like.
Q: The Importance of Narrative in Content Creation
A: So what does this mean for you as an influencer or a creator watching this? What does this mean for you? It means that in order to really thrive in this new space, we need to pay more attention to the narrative that we create in our content. I say 'we' because I need to do this more as well. So ensuring that we are trying our best to tell a story and using our everyday life to really bolster that story is what's going to allow us to play in this space more.
Q: Embracing Industry Evolution
A: The final point I want to make is that the industry is evolving and it is totally natural for the industry to evolve. And it will never stop evolving either. Like this is just a big shift that we're going through now, but there'll be another one in like 10 or so years. There's a significant generational shift.