EN
Embarking on a new business venture can often feel like a descent into madness, filled with highs and lows. Recently, the weather in England has been surprisingly pleasant, with temperatures reaching 27 degrees Celsius. As part of the wedding planning business, there was a need to gather more materials, specifically sand, to complete an unfinished project.
In an effort to streamline the onboarding process for potential clients, the strategy shifted from asking individuals to book a call to simply requesting their details. This approach lowers the commitment barrier, allowing potential clients to express interest without the pressure of scheduling a call.
Navigating the Facebook Ads platform, now known as Meta Ads, proved to be a frustrating experience. The website's sluggishness made it difficult to upload ads efficiently. The goal was to create a lead form on the Shopify website to capture essential information from potential clients, but the complexity of integrating forms on Shopify led to significant delays.
After overcoming the challenges, the lead form was successfully integrated into the landing page. This page not only captures potential clients' details but also outlines the services offered, including entertainment, decor, catering, photography, and more. The aim is to provide a comprehensive wedding planning experience.
With the ads now running, the initial results were promising. A total of 25 leads were generated after spending approximately £313, resulting in a cost of about £12.50 per lead. The next steps involved determining the offerings for the free wedding planning service and reaching out to the leads via text and email.
The strategy for engaging with leads involves a two-step sales process. The first call focuses on building rapport and understanding the clients' needs without immediately pushing for a sale. This approach aims to foster trust and provide value, increasing the likelihood of conversion during subsequent interactions.
The first video calls with potential clients marked a significant milestone for the wedding planning business. Feedback from these calls was positive, with clients expressing interest in various services, including on-the-day coordination, which typically commands a premium price.
To manage customer relationships effectively, a Customer Relationship Management (CRM) system was implemented using HubSpot. This tool helps track communications, schedule calls, and streamline administrative tasks, ultimately enhancing the efficiency of the business operations.
As part of the financial management process, VAT returns were filed, resulting in a reimbursement of £53.58. Additionally, the monthly living costs for both partners were calculated, totaling £2,300. This approach simplifies financial tracking by deducting the full amount at the beginning of each month.
As the wedding planning business continues to evolve, the journey is marked by both challenges and successes. With a focus on building relationships and providing value, the future looks promising as more leads are engaged and converted into clients.
Q: What is the current weather like in England?
A: The weather in England has been surprisingly pleasant, with temperatures reaching 27 degrees Celsius.
Q: What change was made to the client onboarding process?
A: The strategy shifted from asking individuals to book a call to simply requesting their details to lower the commitment barrier.
Q: What challenges were faced with advertising platforms?
A: Navigating the Facebook Ads platform, now known as Meta Ads, was frustrating due to sluggishness, making it difficult to upload ads efficiently.
Q: What was the outcome of the lead form integration?
A: The lead form was successfully integrated into the landing page, capturing potential clients' details and outlining the services offered.
Q: What were the initial advertising results?
A: The ads generated 25 leads after spending approximately £313, resulting in a cost of about £12.50 per lead.
Q: What is the strategy for engaging with leads?
A: The strategy involves a two-step sales process focusing on building rapport and understanding clients' needs without immediately pushing for a sale.
Q: What feedback was received from the first video calls?
A: Feedback was positive, with clients expressing interest in various services, including on-the-day coordination.
Q: What system was implemented to manage customer relationships?
A: A Customer Relationship Management (CRM) system was implemented using HubSpot to track communications and streamline tasks.
Q: What financial management steps were taken?
A: VAT returns were filed, resulting in a reimbursement of £53.58, and monthly living costs for both partners were calculated at £2,300.
Q: What is the outlook for the wedding planning business?
A: The future looks promising as the business focuses on building relationships and providing value, with more leads being engaged and converted into clients.