Your Instagram marketing strategy isn't working as well as you want right now because things have changed. What used to work even a few months ago is dramatically different than the strategies and tactics that we're seeing succeed on the platform right now. The good news is that I'm going to clear all that up for you today by showing you what's actually working and giving you actionable strategies that you can apply right now to grow faster and get instant better results for you, your business, or any business you want to apply this to.
Here's what we're going to cover: I'll show you the best kind of content to post because not all content is created equal, and I'll give you the best time to post it so that your content has the best chance of success possible. I'll also give you proven and profitable strategies to increase engagement, get more followers, and much more. Essentially, you're getting a behind-the-scenes look at the exact same strategies I use whenever I'm creating social media marketing campaigns for companies like Meta, Amazon, Google, Adobe, Canva, Logitech, and many more. So with that said, let's dive right in, starting with a quick look at how the Instagram algorithm works so you can use it to your advantage.
Also, a big thank you to HubSpot for sponsoring this video. Later, as fancy and complicated as the Instagram algorithm might sound, sometimes it's actually pretty straightforward. So if your account isn't growing as fast as you were hoping or your content isn't getting the reach that you expected, it's usually just because the algorithm is having a hard time doing its job. But don't worry because once you know what the algorithm is looking for, you can simply follow the rest of the tips that I'm going to be giving you throughout this video in order to make the algorithm work to your advantage.
You see, the algorithm only has two jobs. Number one, to find content for people that they might enjoy, and number two, to show them as much of this enjoyable content as possible so they stay on the platform forever and ever. So the secret then is to help the algorithm by being clear about who your account is for and then optimizing your content for your fans, followers, and audience. Because if they like it, then so will the algorithm.
One of the best first steps that you can take to do this is to optimize your bio. If you want to grow your Instagram account, then you need to give people a reason to follow you, and your bio is the perfect place to make that happen. First, make sure your name is clear, but you also might want to include a relevant title or keyword or some kind of a statement to help people instantly understand what you do. Then use the first line to describe what you do. Think of this as a good opportunity to showcase your USP or unique selling proposition. Use the second line to describe why you're worth following...
Another easy win in the bio: highlights. Highlights are an easy place to condense some of your best and most important work as well as drive traffic to your offers and to your business. Aim for three to four story highlights and see if you can create a highlight for each one of the following categories: first, a highlight about who you are and what you do (some kind of introduction or indoctrination into your world); next, a highlight reel of your best work...
Okay, next I'm going to share with you what kind of content is working best on the platform right now. And after that, I've got some really important info to share around what is the best time to post in order to make sure that your content gets seen by as many people as possible. But first, I've got something to share with you that I think you're really going to find helpful. You see, HubSpot recently came out with their value-packed and completely free social media trends report to help you create a winning social media strategy by providing you an exclusive look into how people engage across social, both personally and professionally...
Q: What is the importance of understanding the Instagram algorithm?
A: Understanding the Instagram algorithm is crucial in order to optimize your content and make it work in your favor to grow your account.
Q: How can one optimize their Instagram bio to attract more followers?
A: Optimizing your bio by including clear information about who you are, what you do, and why people should follow you can help attract more followers to your account.
Q: What are some strategies for creating engaging content on Instagram?
A: Creating highlight reels, posting the right kind of content, and knowing the best time to post can all contribute to creating engaging content on Instagram.
