The video provides information on various popular verticals in affiliate marketing such as neutr, gambling, e-commerce, crypto, gaming, and education. It explains the entry costs, potential earnings, and best practices for beginners in each vertical, emphasizing the importance of trying different verticals and traffic sources to find what works best. The video also highlights beginner-friendly verticals like white hat, nutri, adult offers, dating, sweepstakes, and mobile installs, providing tips for a successful start in affiliate marketing.
Using Facebook ads to test new product or business ideas before launching can save time and money. Running ads to a waiting list page helps gauge interest and willingness to purchase. Data collected from ad campaigns can determine the success of the venture and provide valuable insights for decision-making and future improvements.
The user discusses changing their recommended Facebook ad campaign structure, emphasizing the shift towards consolidating ad sets into one to optimize data learning and performance. They explain the advantages of using fewer ad sets and ads, mention exceptions for certain campaign types, and offer insights on the number of ads per ad set based on budget allocations and creative testing strategies.
Meta has released a new Facebook ads bidding strategy called Cost Per Result Goal, where advertisers set a target cost per result rather than a cap. This feature aims to optimize ad spend and reduce budgets during unprofitable periods. Advertisers should set realistic goals to avoid ad campaigns being throttled or budgets reduced. The strategy may result in lower ad spend, fewer conversions, and longer learning phases. It's recommended for campaigns optimizing for sales or leads, but caution is advised for traffic campaigns. Agencies may find it beneficial for hands-off campaign management.
The speaker emphasizes the effectiveness of advertising for local businesses using Facebook and Instagram ads. He provides tips on targeting adjustments, location targeting, leveraging offers, high-quality ad creative, ad fatigue prevention, tying special offers with local events, and the compounding nature of positive customer interactions for local businesses. He also touches on the importance of emphasizing locality in ads and utilizing testimonials and reviews to build trust. Additionally, he suggests aligning campaign structures with changes in meta ads platform.
The content discusses an email from Meta claiming that utilizing Advantage Plus placements in Facebook ad campaigns can lead to a 133% lower cost per action on average. It delves into the nuances, advantages, and disadvantages of using Advantage Plus placements, highlighting scenarios where it is beneficial and when manual placements are more suitable. The author emphasizes the importance of understanding campaign objectives to make informed decisions in optimizing ad placements.
The input content discusses reasons why some people pay more for Facebook ads, focusing on how Meta analyzes landing pages and post-click experiences, leading to higher costs. It highlights various issues that could impact ad costs like lack of original content, disproportionate volume of ads, annoying or disruptive content, unexpected content experiences, and misleading experiences. The content also mentions factors Meta considers for ads, such as withholding information, sensationalized language, and engagement bait, which can result in higher costs. Strategies to improve ad quality and decrease costs are also provided.
The video discusses why Facebook ad campaigns may see a drop in results after an initial period of success, attributing it to reaching only the most responsive audiences initially and then targeting less responsive groups. The solution involves creating ads that cater to audiences at different levels of awareness, from unaware to hot audiences, to maintain consistent results and scalability.
The input discusses the new Facebook ads learning phase, explaining its process, changes, and implications for advertisers. It details how the learning phase works, the difference from the previous phase, adjustment opportunities for advertisers based on the new requirements, and the impact on campaign optimization and stability. The update allows for quicker learning, adjustments, and optimization for lower-conversion events, highlighting the importance of staying updated with Facebook ad changes.